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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

And 43% of customers will recommend brands that do personalization well via word-of-mouth marketing. Even a small boost in loyalty can make a big difference. Increasing customer loyalty by just 5% can improve lifetime profits per customer by up to 86%, according to BrandKeys research.

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A comparison of traditional marketing and growth marketing

OnPassive Marketing

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Retaining customers and fostering their loyalty are essential components of the email funnel.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement. This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time. How does relationship marketing differ from traditional marketing?

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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Marketers need to be empowered by AI AI-driven marketing tools analyze vast amounts of data to identify key customer segments and tailor messages that resonate with each individual. This personalized approach is crucial in an environment saturated with political ads.

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5 suggestions for moving beyond MQL

Martech

Quality go-to-market must include generative practices such as brand development and customer loyalty, investments that compound like stock marketing investments. Legacy silos exist only because of history and no longer provide the flexibility needed for how customers buy in the messy real world. But warning!

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Gamification in Marketing

Use Insider

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?