Remove Customer Marketing Remove Food Remove Promotion
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Meet The Mailers: Mail That Demands Attention

Whos Mailing What

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. Food, you name it.

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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

The biggest holiday marketing challenge is finding a way to stand out among the flood of postcards and email greetings your customers will receive and duly ignore. Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Send gourmet food and wine.

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Prime Big Deal Days kicks off holidays with slow start

Martech

Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Retailers like Target, Walmart and Wayfair followed suit this year with promotions of their own. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. In lieu of long-form content, bite-sized video has been the go-to for brands targeting younger customers for a reason (think: Instagram Stories and Snapchat). Asking customers to tag their friends to bring new potential followers into your social feed.

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Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Martech

Marketing teams can feel a suffocating desire to respond to the events around them, but sometimes, the right answer is to be silent. The first responsibility of a business is to its shareholders and customersmarketing is meant to support the business. Get MarTech! Some argue for the benefits of polarizing statements.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. Creepy -- or great marketing? I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets.

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The ultimate guide to running a successful social media campaign

Sprout Social

A social media campaign is a coordinated set of marketing actions across one or many social channels. Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy.