Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Theyre rudimentary and feel inconsistent with a customer focus. How are we going to market?

Marketing

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding

Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing

Animalz blog

JULY 16, 2024

She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more. Then, in 2019, I made a complete shift to B2B content marketing. Their first marketing hire was a Head of Brand, and he’s still here. Absolutely. The lines are blurring.

PR

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. This is John Jantsch. My guest today is Nick Bennett.

Transform

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's official: this year's Content & Beyond was another success. —is to seek omnipresence.

Gen Z

Martech

AUGUST 4, 2025

In the fast-moving B2B environment, marketing and sales teams are pressured to hit short-term numbers. Focusing on immediate bookings can build a shaky foundation where revenue initially looks strong but doesn’t hold up because businesses target the wrong customers. “Product-market fit isn’t about who you can close.

Customer

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing

The Drum

JUNE 10, 2025

Ben Carter reflects on his journey from marketing trade journalist to Carwow’s chief customer marketing officer, sharing lessons learned across Betfair, Just Eat and more along the way. You’ve been a journalist, a strategist and a marketer at brands like Betfair, Just Eat, Purple Bricks, and now Carwow.

Branding

Martech

MAY 2, 2025

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. Scoring customer interactions to determine engagement fitness is a classic practice. Here’s why.

Non-Profit

Hubspot Marketing

AUGUST 7, 2025

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand.

Marketing

DirectMail2.0

AUGUST 7, 2024

Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results.” Direct Mail 2.0

Direct Mail

Base.ai

OCTOBER 30, 2024

In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth.

Transform

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers. Heres a recap of this years winners and their extraordinary contributions.

Customer

Welcome Software

NOVEMBER 14, 2024

Get ready to say goodbye to mundane tasks and hello to a whole new level of efficiency, innovation, and happy marketing. The benefits of AI agents in marketing Okay, so what does all this have to do with you? How Optimizely's AI agents accelerate marketing workflows Next big question: where can you find AI agents?

User-Generated

Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner. Marketers need to be careful about overreacting to new developments in overviews.

Real Estate

illumin

AUGUST 30, 2024

The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. With this agency, the company can help brands create custom marketing campaigns. Spotify is expanding its advertising base by rebranding its ad platform.

Advertising

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Base.ai

JANUARY 19, 2025

In the ever-evolving world of Customer Marketing and Advocacy , leaders, innovators, and strategists play a pivotal role in driving growth, building communities, and inspiring others.

Customer Marketing

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.

Customer

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

Influencer Marketing

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Customized Market Mail … I remember when that was introduced about 2003 or so and ShipShapes has been the pioneer premier company using this format. 007 to as thick as a 3/4 inch.

Direct Mail

Base.ai

JANUARY 27, 2025

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management.

Branding

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 As marketers, we have to overcome these ongoing challenges and adapt to this ever-evolving landscape.

Advertisers

Duct Tape Marketing

OCTOBER 23, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Steve Oriola In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. 01:04): Hello and welcome to another episode of the Duct Tape Marketing Podcast. It's the best investment I ever made.

CRM

Welcome Software

MARCH 11, 2025

Are AI agents circling our marketing jobs like vultures, or are you letting the fear (or the misuse of AI) get the better of you? The AI era of marketing is here, folks Not to freak anyone out but things are changing pretty fast in the world of AI. The truth is, AI is definitely impacting your jobs. but for the better. You're safe.

Transform

Welcome Software

MARCH 12, 2025

Optimizely Warehouse-Native Analytics Optimizely Warehouse-Native Analytics is a next-generation, warehouse-native product and customer journey analytics platform designed for modern data architectures. Multichannel analytics improve attribution for informed marketing and product choices.

Analytics

Base.ai

FEBRUARY 25, 2025

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

Transform

Hubspot Marketing

APRIL 22, 2025

By prioritizing social media engagement, businesses can avoid this fate and accomplish their marketing goals. In a marketing context, engagement is the first step toward actually accomplishing your goals with social media. New people mean new potential audience members and, more importantly, customers. Want to build awareness?

Branding

Sales Force: CMO

APRIL 4, 2025

Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. According to a McKinsey study, measuring the ROI of marketing initiatives is a top priority for 87% of CMOs.

Marketing

Hubspot Marketing

JULY 11, 2025

A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track every interaction, and create targeted, personalized campaigns. Breeze can also provide customer insights to help sales reps close deals or create social media posts for marketing campaigns.

CRM

Duct Tape Marketing

JULY 14, 2025

The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape Marketing Marketing has shifted. Your website is no longer the central hub of your customer’s journey. Introduction: The Shift from Web-Centric to AI-Centric Marketing 2.

Customer Journey

Base.ai

OCTOBER 30, 2024

In a standout demonstration of customer advocacy and engagement, NICE launched five customer marketing programs within a single year. This achievement reflects the company’s vision to deepen customer relationships, optimize internal processes, and drive measurable business outcomes.

Customer Marketing

Base.ai

JANUARY 10, 2025

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Transform

Base.ai

DECEMBER 9, 2024

How to Diversify Your Customer Content Engine: Insights from Industry Leaders Customer content is evolving rapidly, and todays B2B buyers demand more than polished testimonialsthey crave authentic, engaging, and versatile stories.

Customer

Base.ai

OCTOBER 30, 2024

Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story Alteryx has redefined the potential of customer reviews, turning them into strategic assets that empower sales, strengthen customer marketing, and unify teams across the organization.

Transform

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. This one does. with just $37,000 spent on demand generation.

CMO