Customer Marketing, Marketing Strategy and Thought Leadership

3 Tips for Building a Successful Customer Marketing Program

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

Customer Marketing

Customer Marketing Customer Direct Mail User-Generated

Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Carole Elwell , Marketing Ops, Director/VP, Southwest Airlines. Chelsea Kiko , Senior Manager, Marketing Ops, Hileman Group. Kate Federhar , Sr.

Transform

Transform Thought Leadership Global Marketing Digital Marketing

6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies. 3) Feature Customers on Webinars.

Customer

Customer Thought Leadership Whitepaper Non-Profit

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy.

SEO

SEO Customer User-Generated Analytics

Your Guide to Marketing Transformation in 2020

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform

Transform Whitepaper Thought Leadership Key Performance Indicator

Marketing in the Age of Disruption

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. They are losing market share.

Thought Leadership

Thought Leadership Marketing Marketers CMO

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.

eBook

eBook Customer Thought Leadership Transform

5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

JANUARY 21, 2016

Customer Marketing: I think that Marketing, as a function, will be forced to work more closely than ever with customer success and service teams. Broad-based marketing strategies will always have their place, but we may see them stepping aside to leave more room for ABM by the end of 2016!

Thought Leadership

Thought Leadership Direct Mail Customer Journey Marketing

Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

OCTOBER 29, 2019

A product that could be perceived as an indulgence is now a necessity for customers who want to make a difference during their lunch-hour shopping. When you’re thinking about your organization’s purpose-driven marketing strategy, it’s important to put your customers at the forefront.

Customer

Customer Millennials Thought Leadership Promotion

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.

Thought Leadership

Thought Leadership Marketing Automation Platform CRM eBook

Customer Lifecycle Marketing: Best Strategies to Increase Profit

Adobe Experience Cloud Blog

JULY 3, 2018

According to data collected by Gartner , about 80% of a company’s future profits come from 20% of its existing customers. Customer retention is mission critical for successful growth. Marketing strategies that improve loyalty through customer lifecycle engagement increase the odds that people will make repeat purchases.

Customer

Customer Thought Leadership Marketing Marketers

Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Go-to-Market Strategy. Product marketing works with go-to-market leaders like the Chief Revenue Officer, VP of Sales, and Chief Marketing Officer to define the go-to-market strategy and establish the connective tissue that aligns the target segments, value prop, routes to market, and marketing campaigns to drive demand.

Product Marketing

Product Marketing Product PR Price

Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Leverageable Loves help brands win Share of Culture—where audiences’ cultures are placed at the center of marketing strategies to develop and strengthen consumer relationships. These loves are important to tap into because consumers want to be treated as individuals, not sales numbers.

Transform

Transform Branding Thought Leadership Price

Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

OCTOBER 29, 2019

A product that could be perceived as an indulgence is now a necessity for customers who want to make a difference during their lunch-hour shopping. When you’re thinking about your organization’s purpose-driven marketing strategy, it’s important to put your customers at the forefront.

Customer

Customer Millennials Thought Leadership Promotion

What Is a Marketing Strategy?

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy

Marketing Strategy Marketing Marketers PR

Model for Marketing Maturity, Stage Two: Grow

Duct Tape Marketing

MARCH 19, 2019

Once you’ve proven your thought leadership and expertise on the hub topic page, you can marry these hub pages with content upgrades. You also want to build a structured onboarding process for new customers. Once you acquire a customer, what happens? Grow Your Email List. Hub pages have an additional benefit.

Thought Leadership

Thought Leadership Marketing Marketers SEO

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights.

Transform

Transform Customer Journey Thought Leadership B2C

Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Rather than focusing on simply selling to them, smart business owners are working to position existing customers as advocates, champions of your brand willing to share and recommend their thoughts and feelings about your products or services. . Co-Speaking.

Customer

Customer Customer Journey Thought Leadership PR

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights.

Transform

Transform Customer Journey Thought Leadership B2C

Looking for Higher Marketing ROI? Engage Your Customers

Adobe Experience Cloud Blog

OCTOBER 1, 2014

According to Forbes, word-of-mouth recommendations influence 80% of purchases, and people referred by customers are 3-5 times more likely to convert to customers. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers?

Customer

Customer Customer Acquisition eBook Thought Leadership

How to Create Content for Every Stage of the Buyer's Journey

Hubspot Marketing

AUGUST 11, 2022

By understanding their unique process for awareness and evaluation, you can create a truly effective content marketing strategy packed with custom content that best supports their journey toward making a purchase. Because audiences can vary widely based on industry and intent, persona research is of the utmost importance.

Whitepaper

Whitepaper eBook Education Price

Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Rather than focusing on simply selling to them, smart business owners are working to position existing customers as advocates, champions of your brand willing to share and recommend their thoughts and feelings about your products or services. . Co-Speaking.

Customer

Customer Customer Journey Thought Leadership PR

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

OCTOBER 1, 2019

I think you can go probably a little too crazy on it, but I would say for something to exist, it needs a name especially in the professional services world, if we’re selling thought leadership.

Branding

Branding Food Communications Pharmaceutical

6 Engagement Marketing Lessons from Successful Video Bloggers

Adobe Experience Cloud Blog

APRIL 4, 2016

However, in today’s digital marketplace, where different channels are connected to provide a single view of the customer, marketing is increasingly responsible for keeping customers engaged and nurturing further conversions or sales. Did any of these engagement marketing lessons resonate with you?

Thought Leadership

Thought Leadership Fashion Marketing Marketers

Marketing Pro Pulse

3 Tips for Building a Successful Customer Marketing Program

Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Webinars

Trending Sources

6 Ways to Include Customers in Your Content

Webinars

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Your Guide to Marketing Transformation in 2020

Marketing in the Age of Disruption

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

5 Marketing Predictions & How To Prepare For Them

Your Customer Wants to Be the Hero

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Customer Lifecycle Marketing: Best Strategies to Increase Profit

Why a High Performing Product Marketing Team Is the Key to Growth

Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

Your Customer Wants to Be the Hero

What Is a Marketing Strategy?

Model for Marketing Maturity, Stage Two: Grow

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Grow Your Business | 4 Ways To Tap Into The Customer Power

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Looking for Higher Marketing ROI? Engage Your Customers

How to Create Content for Every Stage of the Buyer's Journey

Grow Your Business | 4 Ways To Tap Into The Customer Power

Transcript of Creating a Brand Name That Sticks

6 Engagement Marketing Lessons from Successful Video Bloggers

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