Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.

Customer

Base.ai

FEBRUARY 25, 2025

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

Transform

Base.ai

JANUARY 10, 2025

This integration enables businesses to automate re-engagement strategies, delight customers at the right moments, and foster advocacy, deeper engagement, and heightened satisfaction.

Transform

Sprout Social

FEBRUARY 20, 2025

To grow and scale effectively, marketing teams must overcome common hurdles like unclear ownership, budget constraints and inefficient processes. Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy.

Influencer Marketing

Welcome Software

MARCH 12, 2025

Unlike Heap, Optimizely Warehouse-Native Analytics enables self-service ad-hoc analysis, custom visualizations, and tailored reporting, empowering teams to get the answers they need without costly data transformations and engineering support.

Analytics

Welcome Software

MARCH 11, 2025

Agents transform marketing : The opportunity for AI agents is most pronounced in marketing, allowing CMOs to scale beyond imagination. Reshaped workforce : AI is an enabler, not an eliminator. it will re-shape how we work and allow generalists to become specialists.

Transform

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Here are some tips to advertise effectively. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertisers

Duct Tape Marketing

OCTOBER 23, 2024

It's time to transform your approach. 01:04): Hello and welcome to another episode of the Duct Tape Marketing Podcast. You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. Book your call today, DTM World slash scale.

CRM

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO

Lusha

NOVEMBER 18, 2024

Show the transformation: Illustrate how your solution will positively impact their business. Using sales intelligence, you can better understand your customers, market, and sales process. Sign up for a free trial or book a demo to see how Lusha can transform your B2B sales efforts. The post What Is a Sales Strategy?

CRM

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Transforming loyalists into advocates is a vital strategy brands shouldn’t overlook, especially in a world where peer recommendations are far more influential than branded messages. One powerful way to spark this transformation is through identifying and using Leverageable Loves. How to Find Leverageable Loves.

Transform

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. The invention of the chainsaw crushed Paul Bunyan’s tree chopping game.

Transform

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Transformer.

Transform

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. The reason?

Customer

Martech

AUGUST 12, 2021

The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Anecdotally and through observation we know this to be true.

Transform

Marketing Insider Group

AUGUST 10, 2020

But with our emphasis on 1:1 we tend to do a lot of bespoke activity for individual customers, and most of that activity does not rely on MarTech. Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home.

Transform

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber.

Transform

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Earlier this year, Salesforce added AI-powered identity resolution capabilities to their Marketing Cloud. Get MarTech! In your inbox. Processing. See terms.

Transform

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform

Base.ai

JANUARY 6, 2022

The industry’s first TOP25 & TOP100 celebrates the thinkers and the doers in Customer Marketing & Advocacy (CMA) “For the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry and their respective organizations as a whole.

Customer Marketing

Sprout Social

AUGUST 17, 2021

Customer experience starts with social media. We all recognize that the pandemic forced businesses to transform. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option.

Customer

Neil Patel

JANUARY 27, 2021

This stage focuses on turning the right leads from the right traffic into customers. Marketing automation , email, CRMs, and closed-loop reporting play a big role in closing these deals and bringing in more customers. The final stage is all about “delighting” your current customers. The third stage is called Close.

Inbound Marketing

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

Transform

Base.ai

OCTOBER 30, 2024

Building Customer Marketing from the Ground Up: Apptio’s Journey to a Scalable, Impactful Program Apptio’s customer marketing team, led by Katie Strange and Lauren Rappold, has built a model for evolving customer marketing from a one-person function into a robust, scalable program.

Customer Marketing

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Yet, this lack of rigidity offered unique opportunities. Yet, this lack of rigidity offered unique opportunities.

Customer Marketing

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform

Martech

AUGUST 15, 2023

His interests range from fintech through digital transformation and customer experience with a focus on CDPs. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. He is the author of “76.5

Thought Leadership

Chief Martec

AUGUST 29, 2022

In a study last year by LXA (formerly known as the Martech Alliance), the classic suite vs. best-of-breed question got turned on its head as the majority of companies participating said their customer/marketing data platform had been either custom-built in-house (16%) or was a hybrid of custom software and commercial platforms (38.5%).

Transform

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Agency partnerships allow you to tap into marketing professionals with extensive technical expertise who can deliver multiple creative and innovative campaigns at the same time.

Management

SmartBrief - Marketing

MAY 14, 2024

Following are a few reasons as to why data-driven decision-making is significant in B2B marketing: 1. Boosts targeting and customize marketing campaigns With the help of data-driven decision-making, businesses can customize their marketing strategies to run targeted campaigns.

Transform

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Transformer.

Transform