Sprout Social

FEBRUARY 20, 2025

To grow and scale effectively, marketing teams must overcome common hurdles like unclear ownership, budget constraints and inefficient processes. Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy.

Influencer Marketing 84

Influencer Marketing Transform Marketers Marketing 84

Base.ai

OCTOBER 30, 2024

In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth.

Transform 52

Transform Customer Place Customer Marketing 52

Martech

SEPTEMBER 18, 2024

This capability enables brands to hack traditional media entirely and send direct messaging that establish and reinforce their meaningful connection with their customers. AI orchestration takes this a step further, allowing marketers to synchronize and coordinate thousands of interactions on an individual level.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Here are some tips to advertise effectively. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Base.ai

JANUARY 10, 2025

This integration enables businesses to automate re-engagement strategies, delight customers at the right moments, and foster advocacy, deeper engagement, and heightened satisfaction.

Transform 52

Transform Customer Customer Journey Analytics 52

Base.ai

FEBRUARY 25, 2025

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

Transform 45

Transform Customer User-Generated Customer Marketing 45

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. The invention of the chainsaw crushed Paul Bunyan’s tree chopping game.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Transformer.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. The reason?

Customer 134

Customer Transform Thought Leadership Health 134

Marketing Insider Group

AUGUST 10, 2020

But with our emphasis on 1:1 we tend to do a lot of bespoke activity for individual customers, and most of that activity does not rely on MarTech. Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home.

Transform 138

Transform CMO Marketers Marketing 138

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

AUGUST 12, 2021

The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Anecdotally and through observation we know this to be true.

Transform 112

Transform CMO Customer Acquisition Retail 112

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketers 52

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Earlier this year, Salesforce added AI-powered identity resolution capabilities to their Marketing Cloud. Get MarTech! In your inbox. Processing. See terms.

Transform 109

Transform CRM Retail Advertising 109

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Base.ai

JANUARY 6, 2022

The industry’s first TOP25 & TOP100 celebrates the thinkers and the doers in Customer Marketing & Advocacy (CMA) “For the first time in the CMA space, we are recognizing the TOP25 Influencers and the TOP100 Strategists that are leading the way, driving visibility and value for our industry and their respective organizations as a whole.

Customer Marketing 52

Customer Marketing Customer Transform Inbound Marketing 52

Welcome Software

MARCH 11, 2025

Agents transform marketing : The opportunity for AI agents is most pronounced in marketing, allowing CMOs to scale beyond imagination. Reshaped workforce : AI is an enabler, not an eliminator. it will re-shape how we work and allow generalists to become specialists.

Transform 52

Transform User-Generated CMO Marketers 52

Sprout Social

AUGUST 17, 2021

Customer experience starts with social media. We all recognize that the pandemic forced businesses to transform. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option.

Customer 136

Customer Transform Customer Journey Retail 136

Neil Patel

JANUARY 27, 2021

This stage focuses on turning the right leads from the right traffic into customers. Marketing automation , email, CRMs, and closed-loop reporting play a big role in closing these deals and bringing in more customers. The final stage is all about “delighting” your current customers. The third stage is called Close.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform 112

Transform CMO User-Generated Management 112

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 86

Transform Marketers Marketing Finance 86

Base.ai

OCTOBER 30, 2024

Building Customer Marketing from the Ground Up: Apptio’s Journey to a Scalable, Impactful Program Apptio’s customer marketing team, led by Katie Strange and Lauren Rappold, has built a model for evolving customer marketing from a one-person function into a robust, scalable program.

Customer Marketing 40

Customer Marketing Transform Customer Marketers 40

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

Transform 126

Transform Gen Z Shoppers Retail 126

Martech

AUGUST 15, 2023

His interests range from fintech through digital transformation and customer experience with a focus on CDPs. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. He is the author of “76.5

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Yet, this lack of rigidity offered unique opportunities. Yet, this lack of rigidity offered unique opportunities.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Chief Martec

AUGUST 29, 2022

In a study last year by LXA (formerly known as the Martech Alliance), the classic suite vs. best-of-breed question got turned on its head as the majority of companies participating said their customer/marketing data platform had been either custom-built in-house (16%) or was a hybrid of custom software and commercial platforms (38.5%).

Transform 125

Transform Law Non-Profit CRM 125

SmartBrief - Marketing

MAY 14, 2024

Following are a few reasons as to why data-driven decision-making is significant in B2B marketing: 1. Boosts targeting and customize marketing campaigns With the help of data-driven decision-making, businesses can customize their marketing strategies to run targeted campaigns.

Transform 121

Transform Marketers Marketing Law 121

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Agency partnerships allow you to tap into marketing professionals with extensive technical expertise who can deliver multiple creative and innovative campaigns at the same time.

Management 144

Management Transform Price CRM 144

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 120

Transform CMO Marketing Automation Platform Marketers 120

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Transformer.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Rock Content

AUGUST 25, 2020

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends.

Transform 95

Transform Whitepaper User-Generated Law 95

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. In short, the right engagement marketing solution can help you cultivate your own advantage.

eBook 91

eBook Customer Thought Leadership Transform 91

Martech

JANUARY 31, 2022

Customers want personalization, so it’s important to use this information to transform the web experience. Parsad put down this checklist: A preference center pulls in any part of your organization that communicates or interacts with the customer. Marketing, sales, customer service, operations, billing, etc.

Transform 98

Transform B2C Law Customer loyalty 98

Martech

FEBRUARY 22, 2024

The adopter of a CDP must have a clear top-down remit of achieving value and relevance from their first-party customer data as a key workstream in a digital transformation initiative. Front-end engineers still need to help digital marketers build more integrated personalization. Executive sponsor. Data engineering.

User-Generated 111

User-Generated Transform Analytics CMO 111

Many Chat

MARCH 18, 2023

The brainchild of OpenAI , ChatGPT – Generative Pre-trained Transformer 3 – is a natural language processing tool driven by AI technology. In fact, ChatGPT can help reduce costs associated with hiring more customer service staff to tackle busy support times. Let’s explore exactly how to do it Firstly, what is ChatGPT?

User-Generated 105

User-Generated Transform Shipping Customer loyalty 105

Moz

AUGUST 12, 2019

Let’s study this together, with real-world examples, data, a poll, and takeaways that could transform your outlook. Your company winds up with a negative review, and the possibility of a permanently lost customer. Marketing wisdom tells us that it’s more costly to acquire a new customer than to keep an existing one happy.

Transform 62

Transform Customer Communications Finance 62