Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 100

Customer Customer Journey Customer Acquisition Management 100

Hubspot Marketing

AUGUST 27, 2024

True inclusion, and the ability to consistently acquire new customers from underrepresented and underserved communities requires intention. Why Smart Brands Invite Consumers With Varying Identities to be Their Customers To illustrate, imagine you want to be friends with a new group of people, so you decide to throw a party.

Customer Acquisition 97

Customer Acquisition Customer Retail Communications 97

Power Digital Marketing

APRIL 10, 2025

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Why Are Customer Acquisition Costs Increasing?

Customer Acquisition 40

Customer Acquisition Fashion Customer Price 40

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. New campaign goals.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Customer Acquisition 108

Customer Acquisition Analytics Customer Key Performance Indicator 108

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising?

Customer 93

Customer eCommerce Shipping Outbound Marketing 93

Sprout Social

MAY 22, 2025

Lets talk about why your team is still your most powerful resource, and how people will remain at the heart of your AI-powered customer engagement strategy. Understanding AI customer engagement AI customer engagement is the use of artificial intelligence to better support, respond to and understand customers across digital touchpoints.

Customer 101

Customer Customer Acquisition Customer Journey Branding 101

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 111

Customer Acquisition Customer CRM Pharmaceutical 111

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Almost any product or service can be commoditized these days. The solution?

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

Martech

SEPTEMBER 20, 2024

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity.

Customer Acquisition 129

Customer Acquisition Fashion Marketing Marketers 129

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. If your CAC is too high relative to LTV, your acquisition model isn’t sustainable. Register now to save your spot!

Transform 130

Transform Customer Acquisition Finance Marketing 130

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Are social media insights on that list?

Health 118

Health Customer Acquisition Education Market Research 118

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “Listening to customers is pretty critical for any business,” Alex Kvamme, CEO of Echo AI, told us.

Customer Acquisition 115

Customer Acquisition User-Generated CRM Communications 115

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Develop and test marketing campaigns aimed at customer acquisition and retention.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved customer loyalty.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

The CMO Survey

APRIL 1, 2025

improvement in sales productivity (up from 5.1% increase in customer satisfaction (up from 6.1%) 10.8% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

SEPTEMBER 9, 2024

Having an effective sales funnel is crucial for converting prospects into loyal customers. Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Decision: Potential customers consider purchasing at this stage and may compare your offerings with competitors.

Customer Acquisition 124

Customer Acquisition User-Generated CRM Analytics 124

The Marketing Operations Leader

MAY 7, 2025

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). It helps you understand which channels are the most efficient and where acquisition is most expensive. 7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products.

Transform 139

Transform CMO Marketing Marketers 139

Martech

JANUARY 15, 2025

Address privacy concerns later: Begin with use cases that dont involve sensitive customer data or intellectual property. For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. For example, use AI for public-facing content creation or internal process automation.

Customer Acquisition 117

Customer Acquisition Customer Product Branding 117

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement.

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. Prioritize your buyer persona or customer avatar before deep diving into lead acquisition. So, don’t just “think about your customers.”

Customer Acquisition 312

Customer Acquisition User-Generated Non-Profit Transform 312

Martech

APRIL 3, 2025

It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty.

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Customer Acquisition 114

Customer Acquisition User-Generated New Technology Price 114

Martech

JANUARY 7, 2025

Siloed operations and fragmented approaches to customer growth. Most organizations today operate with marketing chasing MQLs, sales pursuing new logos and customer success focusing solely on retention. Successful ABE programs typically track: Account health score (combining product usage, engagement and satisfaction metrics).

Customer Acquisition 115

Customer Acquisition Health Communications Customer 115

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. Ask questions related to how they learned about your product and whether marketing influenced their decision to buy. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups.

User-Generated 118

User-Generated Marketing Retail Marketers 118

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Market Segmentation 114

Market Segmentation Customer Acquisition Marketing Marketers 114

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI).

Transform 133

Transform Marketing Marketers Customer Acquisition 133

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. and look up your product category.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust.

Transform 133

Transform Marketing Marketers Traditional Marketing 133

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

JULY 31, 2024

site visits, products viewed, recipes viewed for CPG brands) can help you increase the value of the messages you’re sending to your new users. This creates a nice, positive cycle: the larger your list of engaged users gets, the more often you can send them messages — and the more latitude you have to drive new customer acquisition.

Customer Acquisition 122

Customer Acquisition CRM Email Marketing Place 122