Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM

Martech

SEPTEMBER 18, 2024

The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. However, brands have an inherent advantage that most political campaigns lack: deep, existing relationships with their customers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding

Marketing Insider Group

SEPTEMBER 3, 2024

Select relevant keywords and use them to target the right audience, ensuring your ads reach potential customers. Build Your Digital Marketing Strategy Every marketing journey begins with a plan, but it’s easy to overlook certain aspects if you don’t have a digital marketing checklist.

Digital Marketing

The Marketing Operations Leader

MAY 7, 2025

Here are the eight core reports that every VP of Growth Marketing should use to track performance, identify bottlenecks, and drive sustainable growth. 1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). SMB, Mid-Market, Enterprise). Shorter sales cycles. Higher LTV.

Transform

Animalz blog

JULY 16, 2024

I would also say to look to your customers as a resource. Customers get to talk about what they’re doing. Can you talk more about featuring customers in your PR efforts? Can you share an example of a successful customer story placement? We just had two customers on a podcast called CXOTalk.

PR

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management

Base.ai

FEBRUARY 25, 2025

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

Transform

Martech

MAY 2, 2025

Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. Scoring customer interactions to determine engagement fitness is a classic practice. From the 1980’s Miller-Heiman sales methodology to today’s causal AI, companies have monitored signals to learn about customer journey progress.

Non-Profit

Base.ai

JANUARY 10, 2025

This strategic acquisition strengthens Base.ai's mission to empower organizations with unparalleled customer visibility, proactive engagement, and data-driven interventions that drive retention and growth. This powerful collaboration equips businesses with the tools to reduce churn, drive adoption, and boost customer retention.

Transform

Martech

NOVEMBER 7, 2024

This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies. This will help us ensure the segmentation prompt generates relevant customer groups that align with your service capabilities.

Market Segmentation

Welcome Software

NOVEMBER 14, 2024

For ultimate personalization to your brand and customers, marketers can feed Opal with: Custom instructions Brand information User-specific preferences You know, as opposed to ChatGPT's generic, robotic and very-obviously-AI-generated spiel when you ask it to write you a blog post.

User-Generated

Martech

APRIL 30, 2025

Profit is generated by creating happier customers who stay longer and buy more. Customer lifetime value (CLV) is what we should invest in. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Theyre rudimentary and feel inconsistent with a customer focus.

Marketers

Martech

MAY 16, 2025

” Always know your customer Marketing success depends on knowing your customer as well as possible. “Ultimately, everything we do in marketing is to service the consumer,” Dorros said. You’re doubling down on your SEO efforts to show up in AI reviews.”

Real Estate

Base.ai

DECEMBER 9, 2024

How to Diversify Your Customer Content Engine: Insights from Industry Leaders Customer content is evolving rapidly, and todays B2B buyers demand more than polished testimonialsthey crave authentic, engaging, and versatile stories.

Customer

illumin

AUGUST 30, 2024

With this agency, the company can help brands create custom marketing campaigns. This initiative offers customers more advertising solutions for their audio and video ads , in-app digital experiences, and interactive ad formats (including call-to-action (CTA) ads).

Advertisers

Base.ai

JANUARY 19, 2025

In the ever-evolving world of Customer Marketing and Advocacy , leaders, innovators, and strategists play a pivotal role in driving growth, building communities, and inspiring others. Are you one of them? Or do you know someone who deserves to be celebrated? What Are the TOP100 CMA Awards?

Customer Marketing

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. But for starters, what makes a market-leading digital experience platform?

Gen Z

Tiecas

JULY 23, 2024

B2B Marketing Experience: They have a proven track record of developing and executing successful B2B marketing campaigns for manufacturers. Established Networks: They often have strong relationships with industry publications, trade shows, and influencers, allowing them to reach a wider audience of potential customers.

Manufacturing

Base.ai

JANUARY 27, 2025

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management. However, its crucial to make your contributions visible and position yourself as the driver of customer-led growth within your organization.

Branding

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. Despite a higher cost, she said, CMM pieces are worth an investment for customers. They help you enhance customer loyalty and create a positive image that leads to increased business.

Direct Mail

The Drum

JUNE 10, 2025

Ben Carter reflects on his journey from marketing trade journalist to Carwow’s chief customer marketing officer, sharing lessons learned across Betfair, Just Eat and more along the way. You’ve been a journalist, a strategist and a marketer at brands like Betfair, Just Eat, Purple Bricks, and now Carwow.

Branding

Welcome Software

MARCH 12, 2025

But today’s product-led-growth-focused companies want flexible insights into the full customer journey across multiple touchpoints, channels, and interactions, both within and outside the product. First-generation product analytics tools like Heap can’t natively provide this 360 perspective. Why consider alternatives to Heap?

Analytics

Base.ai

OCTOBER 30, 2024

In a standout demonstration of customer advocacy and engagement, NICE launched five customer marketing programs within a single year. This achievement reflects the company’s vision to deepen customer relationships, optimize internal processes, and drive measurable business outcomes.

Customer Marketing

Duct Tape Marketing

DECEMBER 12, 2024

When I started five years ago, I was a field marketer. was an event marketer for early stage tech companies in-house doing my thing. Then I started talking about account-based marketing and customer marketing. And I would talk about that.

Transform

Duct Tape Marketing

OCTOBER 23, 2024

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs. Duct Tape marketing podcast listeners who sign up via that link. I found it. Well, it isn't yet.

CRM

Base.ai

OCTOBER 30, 2024

Transforming Customer Reviews into Enterprise-Wide Battle Cards: Alteryx’s Success Story Alteryx has redefined the potential of customer reviews, turning them into strategic assets that empower sales, strengthen customer marketing, and unify teams across the organization.

Transform

Hubspot Marketing

APRIL 22, 2025

New people mean new potential audience members and, more importantly, customers. Marketers named building brand awareness their top goal with social media in 2025, so this cant be ignored. And its not just about you engaging with your customers. Customers interacting with each other is also important.

Branding

Hubspot Marketing

JULY 11, 2025

A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track every interaction, and create targeted, personalized campaigns. Breeze can also provide customer insights to help sales reps close deals or create social media posts for marketing campaigns.

CRM

Welcome Software

MARCH 11, 2025

Brand damage: Biased or inaccurate content by AI can pose a challenge to brand governance and compliance. powered by Opal) to garner trust with your audience Get wild, stop being B2Boring Stop worrying about AI taking your job, and let it take on the sh*tty stuff so you can have more fun with your day-to-days.

Transform

Duct Tape Marketing

JULY 14, 2025

The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape Marketing Marketing has shifted. Your website is no longer the central hub of your customer’s journey. Conclusion: Marketing That Moves With the Customer 1. It’s AI-first.

Customer Journey

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Create SEO-optimized content on topics and ideas that truly matter and resonate with your customers.

Advertisers

Sales Force: CMO

APRIL 4, 2025

Building long term customer relationships (as measured by CLTV): The efficiency prerogative has shifted focus to relationship building. Harvard Business Review study found that companies with high lifetime value (LTV) customers are more profitable than those with low LTV customers. Experiences need to be connected.

Marketers

Sprout Social

FEBRUARY 20, 2025

Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel. It requires every team to be all in, all together, supporting influencer marketing as part of each teams core strategy.

Influencer Marketing

Animalz blog

MARCH 6, 2025

About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. We had friends and family as customers. billion acquisition by Google. Um, my name is Kyle. I was a sixth employee.

CMO

Lusha

NOVEMBER 18, 2024

A sales strategy is a complete plan that outlines how your business will: Approach the market Target customers Close deals Think of it as a playbook for your sales team. A good sales strategy has several key parts: Target market identification: Who are your ideal customers? What problems do they have? What do they need?

CRM

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

Customer Marketing