Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases.

Customer 124

Customer Direct Mail Transform Health 124

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Pricing: Starts at $69/month.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. Get the newsletter search marketers rely on.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketing 86

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Consider nearshoring to bring production closer to your target market.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Martech

JUNE 18, 2025

But agentic AI is already driving deeper transformation—especially in customer experience. From reducing time-to-resolution in support, to enabling real-time personalization in marketing, AI agents are helping brands move faster, serve smarter, and scale customer impact—without scaling headcount. Get your copy here.

Transform 73

Transform Digital Marketing Customer Marketing 73

Aspiration Marketing

FEBRUARY 8, 2024

When it comes to customer relationship management (CRM), understanding the nuanced distinction between leads and contacts is imperative for effective digital marketing engagement. As businesses strive to forge meaningful connections with their audience, comprehending these two entities is vital. That said, let's dive in.

Management 264

Management Customer CRM Digital Marketing 264

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Trade Press Services Newsletter

JANUARY 9, 2025

Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Trade Press Services Newsletter

APRIL 3, 2025

Microcontent isnt just about keeping content short; its about making it impactful, memorable, and sharable, says Tal Navarro , an award-winning digital marketing consultant. By taking the time to truly know your customers , brands can tailor their messaging to resonate with target audience needs and preferences. Keep It Visual.

Whitepaper 227

Whitepaper Digital Marketing Branding Marketing Strategy 227

Search Engine Journal

JUNE 9, 2025

The post How AI Detects Customer Hesitation (And Converts It Into Sales) appeared first on Search Engine Journal. Traffic means nothing if hesitation kills conversions. Learn how AI-powered brands are closing the gap.

Customer 113

Customer Branding Digital Marketing Marketers 113

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

The CMO Survey

NOVEMBER 12, 2024

Despite this, marketing spending as a percentage of companies’ budgets and revenues is lower, indicating that both revenues and overall budgets are growing faster than marketing budgets. Digital marketing spending continues its upward trajectory, rising from 8.9% Marketers report that, in general, they are spending 19.6%

CMO 173

CMO Finance B2C Marketing 173

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Litmus

JUNE 12, 2025

Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. Key takeaway: Email marketing remains the most influential digital marketing channel, but consumer attention spans are extremely short, demanding immediate relevance and impact.

Gen Z 69

Gen Z Customer Millennials Retail 69

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. increase in customer satisfaction (up from 6.1%) 10.8% reduction in marketing overhead costs (versus 7.0% Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper 86

Whitepaper Digital Marketing Marketing Marketers 86

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

Marketing Automation Platform 115

Marketing Automation Platform CMO Analytics Digital Marketing 115

Martech

MAY 15, 2025

Inside youll find: Why Gen Z sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.

Whitepaper 99

Whitepaper Gen Z Digital Marketing Branding 99

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

Transform 139

Transform Search Marketers User-Generated Digital Marketing 139

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Here’s why.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 131

Law Education Digital Marketing SEO 131

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Hubspot Marketing

AUGUST 13, 2024

SEOs must become more holistic digital marketers. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. Customer-centric strategies matter more than keyword clusters.

SEO 114

SEO Transform User-Generated Health 114

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. 10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts.

Transform 340

Transform Marketing Strategy Marketing Marketers 340

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management 105

Management Inbound Marketing Marketing Marketers 105

Hubspot Marketing

MARCH 11, 2025

In addition to running a marketing agency with customers around the globe and a seven-figure local business, todays master is also a kickboxing champion and MMA fighter making Jennifer Waters easily the marketer Id least like to fight. You need to do what I call omnipresence marketing. Its not just me? Omnipresence.

Marketing 98

Marketing Marketers Digital Marketing Promotion 98

The Drum

JUNE 26, 2025

In 2018, Waitrose digital marketing was aimed solely at driving a sale on Waitrose.com. Like many businesses, we just optimized towards what we could easily measure,” explains Matt Darbon, digital marketing lead at Waitrose.

Digital Marketing 82

Digital Marketing Marketing Marketers Customer 82

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Email marketing platforms, which automate and optimize email campaigns.

Management 123

Management CRM Analytics Marketing 123