Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Customer 102

Customer Customer loyalty User-Generated Traditional Marketing 102

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. They are: know your audience; build authority; develop the ebook content; design the ebook template and cover; develop a landing page; promote your ebook; measure results. 7 steps to create an ebook. Develop the ebook content.

eBook 78

eBook Promotion Education Place 78

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Whitepaper 90

Whitepaper Customer eBook Energy 90

Jeff Bullas

JANUARY 8, 2023

You handle the marketing and customer service, while the supplier handles the rest. Ebook publishing. If you have writing skills and have always wanted to publish a book, self-publishing an ebook can be a great side hustle. However, these 10 ideas are a great place to start if you’re looking to make money on the side.

Affiliate Marketing 292

Affiliate Marketing eBook Management Promotion 292

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. Find Out What Your Customers Want.

Customer 145

Customer eBook Whitepaper User-Generated 145

Adobe Experience Cloud Blog

OCTOBER 16, 2015

Well, you’ve come to the right place! With an A/B test, you would learn which header performs better when it comes to metrics like click-through rates, customer engagement , and conversions (or the 3Cs, if you will). Check out our latest ebook: The Power of A/B Testing. I’m here to set the record straight. Now for the fun part!

eBook 134

eBook Thought Leadership Place Marketing Strategy 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Now that a framework is in place, let’s talk about the more granular pieces of data across the buyer’s journey.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895. Let’s break it down a little.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Content Marketing 109

Content Marketing Customer eBook Customer Journey 109

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. Find the Right Place.

Advertising 130

Advertising Advertisers Real Estate Customer 130

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. How much easier and more effective? Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Content Marketing 127

Content Marketing Customer Marketing Marketers 127

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. The goal of a landing page is to tell your visitors exactly what you want them to do and why they should do it.

eBook 126

eBook User-Generated Whitepaper Place 126

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

They are asking questions about how fast your customer base is growing, how much revenue marketing is bringing in, how much you’re increasing customer lifetime value, and they are asking questions about the future—what is the forecasted revenue and profit and what resources will you need? Measure and forecast results.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

MAY 6, 2016

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks?

eBook 91

eBook Thought Leadership Health Promotion 91

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for. Be trustworthy. Add social proof.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

MARCH 31, 2023

You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. HubSpot customers: Don't worry. HubSpot customers can use HubSpot's Workflows App to create automated email workflows that can get triggered in a number of different ways.

Email Marketing 145

Email Marketing eBook User-Generated Law 145

Hubspot Marketing

AUGUST 11, 2023

At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. With HubSpot's CTA tool , you'll be able to unlock plenty of customization options, including placement. See that CTA slide-in just now? Don't believe me?

eBook 95

eBook User-Generated Place Customer 95

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Marketers need to engage consumers at the right place and the right time, and your messages need to be seen wherever the consumers are (essentially, everywhere, all the time). To get started on the right path, build your budget around macro goals, such as customer acquisition, retention, and branding.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Girl Power Marketing

AUGUST 25, 2022

There is one undeniable truth about content marketing: It’s crucial to capturing new customers while retaining loyal buyers. Back in 1918, Jell-O started placing ads with recipes in “Ladies Home Journal,” while the very first example was a John Deer magazine designed for farmers in 1895. Let’s break it down a little.

Whitepaper 52

Whitepaper Content Marketing Customer eBook 52

OnPassive Marketing

MAY 12, 2022

By creating high-quality, targeted content, you can attract more leads and convert them into customers. By creating content relevant to your target audience, you can draw in potential customers who are more likely to be interested in what you offer. Ebooks are another great type of content for lead generation.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content? Blog Posts.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Duct Tape Marketing

SEPTEMBER 20, 2023

How to Navigate the New Era of Customer Expectations written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast , I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. What does that mean? [02:46]

Customer 84

Customer Price Manufacturing Shipping 84

Search Engine Land

MARCH 6, 2024

To reach the right customers at the right time with the right message, you need a strong data strategy. One built on first-party data from your website, apps, and other properties that you can then match with Meta accounts to serve up personalized ads to loyal customers and prospects alike.

eBook 108

eBook Advertising Advertisers Customer 108

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. But you’re not done yet.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

AWeber

JULY 31, 2023

For example: Here’s an example of an ad from Target that was placed on the EatingWell blog using Google AdSense. Sell ad space directly When you allow ads to be placed on your blog using AdSense you lose some control over the type of ads. Plus you can negotiate customized deals tailored to your target audience.

Affiliate Marketing 98

Affiliate Marketing eBook Transform Advertising 98

Hubspot Marketing

JULY 4, 2022

When you hear about marketing automation , you often think of detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? Using the traditional stages of the funnel, from a lead to a customer, we often view things in a linear way. Understand your buyer persona.

eBook 145

eBook CRM Marketing Marketers 145

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Keywords, especially long-tail keywords , have an important place in affiliate marketing. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

AUGUST 26, 2022

Ebook Landing Page Examples. Well, instead of customers, this landing page is geared towards recruiting Dashers who make the deliveries. Since they’re dealing with money, it’s important to get the customer experience right the first time. Jump to the type of landing page you want to see below: Sign-Up Landing Page Examples.

eBook 145

eBook User-Generated Transform Health 145

Lynton Web

APRIL 6, 2023

Use Paid Media to Announce New Content Paid media can support the release of a new piece of content like a case study or eBook, especially if the content includes new research or campaign results. Here, they may find gated content or a form asking for more questions in return for a helpful ebook, whitepaper, or product demo.

Inbound Marketing 97

Inbound Marketing Whitepaper eBook Promotion 97

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Ebook Templates.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

JANUARY 4, 2024

The marketing funnel describes all the stages your prospect has to go through before becoming your customer — from learning about your company to making the purchasing decision. Eventually, they become your customers. Based on my marketing experience, I believe the following demonstrates how leads become customers well.

eBook 118

eBook Customer Journey User-Generated Marketing 118

Trade Press Services Newsletter

NOVEMBER 2, 2022

Yet only 40 percent of B2B content marketers have a written marketing plan in place. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

AWeber

JUNE 27, 2023

Landing pages play a pivotal role in driving successful campaigns, they let you simplify your message while keeping your customer focused on a desired action. Ebook landing page An ebook landing page is specifically created to promote and offer an electronic book (ebook). Visually appealing landing page background.

eBook 73

eBook eCommerce Promotion User-Generated 73

Hubspot Marketing

DECEMBER 21, 2020

How was the customer service? To give our customers the best [product or service] we focus on [value proposition #1], [value proposition #2], and [value proposition #3]. Company name] takes pride in working with people like you to provide quality [product/s or service/s] and exceptional customer service. How much did it cost?

Copywriting 144

Copywriting eBook Communications Marketing 144

Search Engine Land

DECEMBER 6, 2023

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Awareness stage The beginning of the B2B buyer’s journey.

SEO 103

SEO CRM B2C eBook 103

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. A typical customer journey will have dozens of touchpoints—some predictable, most fairly random and unique.

Price 105

Price eCommerce User-Generated Copywriting 105