Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. How much easier and more effective? Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work. Social media platforms are a great place to target your ads.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. But you’re not done yet.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Buffer Marketing

MAY 2, 2024

It is created by people who look like a brand’s ideal customer.   There are different forms of UGC you can create and here’s a list of all types: Tutorials Testimonials and customer stories Q&As Product reviews and unboxing @Impact Media is dedicated to helping brands create an online presence with impact.

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

They are asking questions about how fast your customer base is growing, how much revenue marketing is bringing in, how much you’re increasing customer lifetime value, and they are asking questions about the future—what is the forecasted revenue and profit and what resources will you need? Measure and forecast results.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

MAY 6, 2016

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks?

eBook 91

eBook Thought Leadership Health Promotion 91

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Hubspot Marketing

JANUARY 13, 2023

Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Sales-qualified leads are contacts who've taken actions that expressly indicate their interest in becoming paying customers. Not all leads are created equal (nor are they qualified the same). Product Qualified Lead (PQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for. Be trustworthy. Be shareable content.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

JULY 4, 2022

When you hear about marketing automation , you often think of detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? Using the traditional stages of the funnel, from a lead to a customer, we often view things in a linear way. Understand your buyer persona.

eBook 144

eBook CRM Marketing Marketers 144

Buffer Marketing

MARCH 21, 2024

Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. You must research topics, outline posts, write drafts, gather visual assets, promote your content, and more with each piece you produce.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. To maximize your earnings with Live Badges, consider the following tips: Promote your upcoming live broadcast : Let your followers know when you'll be going live and what topics you'll discuss.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Retains customers.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. Each call-to-action you create is unique to your business -- it's your offer, service, or product you're trying to promote. 8) Add alt text.

eBook 97

eBook PR Whitepaper Place 97

Calvyn Lee Blog

SEPTEMBER 16, 2021

You should also know that LinkedIn is one of the most popular and best ways to promote yourself and your business. Featured section is a great place to link to content that the audience would find valuable – for example, the eBooks or industry blogs that your connections may find of interest.

eBook 130

eBook Promotion Place Branding 130

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Custom CTAs made easy with SocialPilot.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media. Personalize your CTAs.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. If a prospect trusts the advice or information given in your blog posts, they might trust that your offerings are better quality than your competitor's because your brand knows the industry, what customers want, and the pain points that your product or service solves.

Shoppers 145

Shoppers Energy eBook Promotion 145

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Publishing whitepapers/ebooks? Creating engaging videos?

CRM 101

CRM Whitepaper Marketing Marketers 101

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Promote your resource center through social media posts.

Whitepaper 93

Whitepaper eBook SEO Education 93

Rock Content

AUGUST 25, 2023

You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers. If so, you need a great B2B content marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Hubspot Marketing

SEPTEMBER 30, 2022

A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Leaders often get picky about content because they read it as themselves, not the customer. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Waffling or being uncertain won’t win over customers. Most of it sucks.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter.

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

AWeber

MARCH 14, 2023

As a video content creator, you probably already know a consistent presence on YouTube can help you engage with customers, promote special offers and build brand awareness. Because it allows you to connect with them in a place they check every day: their inbox. With over 2.6 Why capture your YouTube subscriber's email address?

Real Estate 103

Real Estate eBook Email Marketing Communications 103

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Of course, not all social media promotion is created equal.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Marketing Insider Group

MARCH 2, 2023

Add custom viewing options to reel them in. Consider adding out-of-the-box fonts and design to these elements on your website: Social media posts In-text graphics Fonts for blog titles or webpage Promotional material The key: incorporate aspects of this trend throughout your website with uncommon typefaces and designs.

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

OnPassive Marketing

OCTOBER 11, 2022

As an affiliate marketer, you can promote products to your website visitors and earn a commission on qualifying purchases. You can start promoting products to your website visitors now with your affiliate link. Be sure to promote products you believe in and will appeal to your target audience. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

AUGUST 25, 2023

The same thing will happen if that business only has CTAs for a few offers placed throughout your website or promoted via their other marketing channels. Creating more landing pages means you’ll have a wider variety of offers for your visitors to convert on and for you to promote. In a nutshell, don‘t let this happen to you.

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. Download our Black Friday ebook The Big Book of Black Friday Ideas to gain access to 24 tried-and-tested strategies for increasing marketing performance during peak season.

Retail 52

Retail eCommerce Shoppers eBook 52

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

AWeber

APRIL 17, 2024

But you’re promoting yourself to a wide audience of people who will most likely look at your ad and move on. A few characteristics to look for in a good provider include high-quality customer service and excellent deliverability. Posting an ad for your business can be good for raising awareness of your services.

Real Estate 77

Real Estate Email Marketing Education Marketing 77

AWeber

SEPTEMBER 19, 2022

Step 2: Sign up forms in the right places. When people visit that page, which is the first search result, a pop-up form shows an offer to download “ The Essentials of Street Photography eBook. People who are interested in street photography will naturally be interested in this ebook. Want to grow your email list like James?

eBook 87

eBook SEO Promotion Place 87

Neil Patel

AUGUST 19, 2021

Here are some of the best ways to grow your brand awareness, attract the right customers, and scale your accounting business. By going all-in on SEO and targeting keywords your potential clients are using, you can attract the right customers (who are ready to sign a contract) straight to your website. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145