Digital Marketer

MAY 25, 2023

Growing your business is possible if your products or services are good enough and help users reach their goals. Today’s market is customer-centric, and the top-performing organizations are those that focus on customer success more than their competitors do. What is Customer Success?

Customer 75

Customer User-Generated eCommerce Education 75

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Use Insider

MAY 2, 2024

Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. The statistics back this up: 63% of customers say they won’t buy from brands with poor personalization, and 72% are willing to pay more for a personalized customer experience.

Retail 52

Retail eCommerce Product Transform 52

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. Here’s how. Find the Right Place.

Advertising 130

Advertising Advertisers Real Estate Customer 130

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. Writing compelling copy that engages users can be a challenge at times. If you have a form, keep your questions to a minimum.

eBook 126

eBook User-Generated Whitepaper Place 126

Calvyn Lee Blog

DECEMBER 3, 2023

They went on to explain that their target customers didn’t know they existed. You then distribute that insight across the internet in a way that captures your potential customers’ attention. B2B customers have very specific pain points and requirements. Generally, these specific scenarios don’t resonate more widely.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

MARCH 31, 2023

You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. With this advice, you can improve your emails' open rates, click-through rates, and lead generation potential. HubSpot customers: Don't worry. Do not buy email addresses.

Email Marketing 145

Email Marketing eBook User-Generated Law 145

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who's the target audience for your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned. How it works.

Customer 95

Customer Customer loyalty CRM Shoppers 95

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. Image Source. They aren’t vegan.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

JANUARY 4, 2024

The marketing funnel describes all the stages your prospect has to go through before becoming your customer — from learning about your company to making the purchasing decision. Eventually, they become your customers. Based on my marketing experience, I believe the following demonstrates how leads become customers well.

eBook 118

eBook Customer Journey User-Generated Marketing 118

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

User-Generated 114

User-Generated Whitepaper eBook Analytics 114

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. It’s a telemarketer asking about your oven preferences. Let's start with defining a lead.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Rock Content

MARCH 14, 2024

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. Search engines prioritize “helpful content” that addresses user intent. Many marketers struggle to brainstorm new content ideas and generate engagement.

Whitepaper 97

Whitepaper User-Generated eBook Health 97

Hubspot Marketing

JANUARY 20, 2023

Invest in user experience insight tools to monitor user behavior. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website. You can use social media or industry-specific communities for research to understand your users’ pain points. Forums like Reddit can help too.

eBook 142

eBook CRM User-Generated Marketing 142

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 78

Whitepaper eBook User-Generated Marketing 78

Hubspot Marketing

AUGUST 11, 2023

At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. With HubSpot's CTA tool , you'll be able to unlock plenty of customization options, including placement. See that CTA slide-in just now?

eBook 95

eBook User-Generated Place Customer 95

Martech

APRIL 18, 2024

Target users. What type of customer support are you looking for? For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” Meta LLaMA Capabilities : Advanced natural language understanding and generation.

Price 131

Price User-Generated Education eBook 131

Rock Content

APRIL 8, 2024

Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page.

Transform 72

Transform eBook Key Performance Indicator User-Generated 72

Rock Content

JULY 28, 2023

Within these personalized interactive pages, we embed videos and chats from YouTube while creating customized CTAs to encourage attendees to explore more of our content, which is a huge hack for enhancing our growth results. using optimizations and data generated inside Ion. I guess it’s safe to say that it works.

Marketing Strategy 84

Marketing Strategy Transform eBook User-Generated 84

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Don’t be afraid to offer a free trial or a free ebook. It’s hard to tell.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

AUGUST 26, 2022

Ebook Landing Page Examples. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Landing Page Ideas. Sign-Up Landing Pages.

eBook 145

eBook User-Generated Transform Health 145

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Identifying revenue/conversion-generating keywords and focusing the SEO strategy on them will help ensure your SEO efforts are not spread thin and will deliver results. A successful mobile marketing campaign engages users through these channels without being disruptive. Paid Advertising.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. It includes your customers’ demographics, behavior patterns, motivations, and goals.

PR 102

PR Customer loyalty User-Generated Marketing 102

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The Importance of Authenticity For years brands existed separately from buyers, simply releasing commercials and ads to draw customers.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers. 11 Stats That Make a Case for Landing Pages.

Customer Acquisition 140

Customer Acquisition eBook User-Generated Marketing Strategy 140

Jeff Bullas

DECEMBER 19, 2022

Kajabi have helped 1 in 3 of their customers (who are both experienced entrepreneurs and side hustle amateurs) earn over $100,000 a year using the platform. The free version doesn’t include a custom domain. 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3

Transform 226

Transform Education Price User-Generated 226

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. A content marketer, for example, could create a series of blog posts that generate leads from an ebook.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

MAY 13, 2022

For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter. You may share some of your business's best-performing gated content on Twitter to generate more leads through the channel. Build your buyer personas.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. And once a user clicks on an ad and comes to your site, you now have first-party data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. Users can download the product and put it to use on their device of choice. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Users may especially appreciate the landing page builder. Subscription?

Product 85

Product eBook Price User-Generated 85

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot.

Transform 93

Transform Content Marketing Marketing Marketers 93

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

OCTOBER 31, 2023

HubSpot customers can c lick here to learn how to set up click tracking in your emails using HubSpot quickly. And many of your email users likely have image-blocking enabled on their email clients. Because this is how you generate new contacts. Open Rate This is the percentage of email recipients who open a given email.

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Hubspot Marketing

APRIL 2, 2024

Without it, you can't cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. Buttons and hyperlinks should be at least 48 pixels wide and 48 pixels tall to ensure all users can click them. Energy sustainability platform Net4energy redesigns for both B2C and B2B customers.

Energy 98

Energy User-Generated B2C eBook 98