Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Sample account data.

CRM

Buffer Marketing

JULY 24, 2024

The market’s saturated forehead-deep with social media publishing tools. Read more : How to Respond to Your Customers on Social Media Quickly 4: Use social media analysis software to analyze your performance A big part of your job is reading the numbers. Use the one that gets you the most bang for your buck.

Social Media Marketing

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Your marketing could do some of this heavy lifting, reducing the hours needed to chase poor leads.

Customer Acquisition

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. So, here, you outline your content.

Tentpole

Hubspot Marketing

JANUARY 22, 2025

Benefits and Drawbacks of Organic Marketing What are the benefits of organic marketing? Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Sounds nice, doesnt it? Its a win-win.

Gen Z

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. While brand building is important, startups need customers — now.

Direct Mail

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding

Hubspot Marketing

APRIL 21, 2025

Here's my hot take: Influencer marketing will always be among the top strategies for marketers. They're the new generation of celebrities but are more relatable and accessible than their predecessors. Our survey shows that 77% of marketers say influencer marketing delivers better ROI than other channels.

Social Media Marketing

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition

Sprout Social

JULY 1, 2025

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.

Millennials

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing

Buffer Marketing

FEBRUARY 12, 2025

This is easier to do in the B2B industry because you have sales reps and customer success departments who know your potential customers’ pain points very well. Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional.

Social Media Marketing

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Process: What’s the process for getting your product to your customers?

Marketing

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing

Buffer Marketing

MARCH 5, 2025

“Customer research isn't just part of my strategy,” she says.   Subscribe to industry newsletters and follow thought leaders in your niche to stay up to date about current events and trends As a business, you could, incentivize customers (with gift cards, coupon codes, etc.) How do you set social media goals ?

Social Media Marketing

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. With a few standard plugins, WordPress users can customize their dashboard to include a number of important scoring metrics.

Analytics

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience.

Transform

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator

Backlinko

JULY 1, 2025

Just engaging content that reaches thousands of potential customers every week. Optimize Your Google Business Profile Effort Impact Budget Moderate High Free If you have a local business, optimizing your Google Business Profile (GBP) is one of the easiest (and most important) ways to help customers find you. And don’t forget reviews.

Marketing

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends

Backlinko

MAY 31, 2025

I built this playbook to help you tackle this challenge and build a foolproof social media planning system. Follow along with our free social media calendar template to create a customized setup that works for you. Siloed Planning Siloed planning = Missed opportunities. You end up driving attention to different messages.

User-Generated

Spiralytics

JANUARY 15, 2025

X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. billion from ads.

Non-Profit

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

Whos Mailing What

JUNE 13, 2025

INDUSTRY INSIGHTS The Future of Direct Mail: How AI Is Revolutionizing Print Marketing AI helps brands make every mail piece count with timely, relevant messages that feel personal and drive winning results. AI is now helping businesses plan smarter, more personalized print campaigns. So, if you think direct mail is outdated, it’s not.

Direct Mail

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. 05:44] One word: Branding!

CMO

Hubspot Marketing

OCTOBER 25, 2024

It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. Online local business directories and listing sites can change your situation and put your business front and center where your potential customers are already looking. Multimedia.

Real Estate

Exposure Ninja

AUGUST 4, 2025

AI tools require exceptionally clear messaging to make accurate recommendations to their users, making precision in your value proposition essential. We rewrote the copy to answer the questions customers actually ask , ensuring all necessary information was readily accessible. We began by clarifying the business positioning.

Transform

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent. during the forecast period.

Transform

Hubspot Marketing

JULY 7, 2025

I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. Graphics generation and iteration. The new ChatGPT equation for AI-savvy marketers is this: deep research + your brand standards + o3-generated prompt + in-app editing = full graphics pipeline. Brainstorming.

User-Generated

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.

Price

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows.

Manufacturing

Hubspot Marketing

MARCH 4, 2025

With over 90,000 customers and fewer than 25 employees, they needed a simple way to track progress. Customization. Top Features for Content Planning Content calendar : See all content in one interactive calendar, including launch dates and channels. Custom dashboards : Track pieces by channel, audience, or status.

Price

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. According to LinkedIn’s own data (2024) , thought leadership content on LinkedIn generates 2x more engagement than company-centric posts.

Thought Leadership

SocialPilot

APRIL 23, 2025

Generate leads? It’s important to answer that in clear, one sentence, using the language that your ideal customer would actually say.” Are you using the exact words your ideal customer would use? It’s about communicating your solution in language that resonates with potential customers.

Social Media Marketing

SocialPilot

FEBRUARY 13, 2025

It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. Creating Brand Exclusivity Using brand hashtags will filter out more user-generated content (UGC), which can boost a brands credibility when reshared.

Social Media Marketing