Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 83

Social Media Marketing User-Generated Influencer Marketing Customer Journey 83

Hubspot Marketing

JULY 7, 2017

You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. It’s as if the video says, “Ha ha, don’t you hate it when that happens?

Video Marketing 112

Video Marketing Marketing Thought Leadership Marketers 112

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? But the target customer is just one aspect. Marketers often need to appeal to each stakeholder.

Manufacturing 70

Manufacturing B2C Thought Leadership Marketing 70

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Backlinko

JULY 1, 2025

By posting simple behind-the-scenes videos of candle-making. Just engaging content that reaches thousands of potential customers every week. Add high-quality photos that are helpful to customers and inspire confidence. Ask your customers to share their experience. How did a small business get this kind of exposure?

Marketing 82

Marketing Marketers User-Generated Promotion 82

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

APRIL 24, 2019

Here, we'll explain the difference between goals and objectives to make sure there is no ambiguity when it comes to your long-term and short-term marketing plans. Increase customer retention by 40%. Goals are undoubtedly critical to your business's success. Create a more inclusive workplace culture.

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Video Marketing 145

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I hardly do.

User-Generated 145

User-Generated SEO Transform Entertainment 145

Exposure Ninja

APRIL 25, 2025

Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025. According to Wyzowl’s report , 93% of marketers plan to spend the same or more time on video marketing in 2025, and 68% of marketers who don’t currently use video plan to start in 2025.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year. Eventually, audiences will forget about a brand altogether.

Whitepaper 130

Whitepaper Transform PR eBook 130

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Types of Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketing 145

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

TechWyse

MAY 3, 2023

Increased Emphasis on Personalization The term “personalization” has taken off in digital marketing. It refers to tailoring your marketing initiatives based on certain customers’ needs and preferences. Brands seeking to engage their consumers more will emphasize video marketing.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. Teasing viewers to watch the entire video.

Promotion 136

Promotion Video Marketing Marketing Strategy Branding 136

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Video Marketing. Source: Wyzowl.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media?

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Rock Content

JANUARY 18, 2021

With the Covid pandemic keeping people at home, the surge of new and competitive ways of connecting with the audience has brought the need for richer and more customized experiences. This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. Video Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

AUGUST 10, 2021

However, you might not know exactly how these restraints impact your marketing plans. As you create your law firm marketing strategy, get clarity on local and state laws about what you can and can’t do. Establish Trust With Customer Reviews. You can share videos, case studies , and more on your website.

Law 145

Law Inbound Marketing Education Traditional Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

JANUARY 19, 2021

One of the first steps to building a solid content marketing plan is researching your audience. SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Neil Patel

AUGUST 5, 2021

Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. In addition to growing brand awareness and generating leads , you also need to build effective customer relationships to stand out from your competitors. Unsurprisingly, they can also help a new fitness company expand its customer base.

Advertisers 143

Advertisers Advertising Health User-Generated 143

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Digital Marketer

JULY 11, 2023

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. Granted, short-form video is captivating, engaging, and boosts conversions. And that’s not all.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Here are a few other examples: Market Research.

Marketing 143

Marketing Marketers Inbound Marketing Advertisers 143

Neil Patel

JANUARY 27, 2021

If you need more help, check out my YouTube video below. Digital Marketing Challenge Day 4: Diagnose and Fix SEO Issues. When executing a killer marketing plan, the last thing you want is for rookie SEO mistakes to hold you back. Watch my video below for more information. First, you’ll need to find them.

Digital Marketing 140

Digital Marketing Marketing Marketers Affiliate Marketing 140

Martech

OCTOBER 31, 2023

The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. If your customers, or prospects, are on TikTok, it’s a good idea not to hit the brakes on a TikTok holiday campaign until well into January. Does your marketing plan include post-holiday sales?

Gen Z 119

Gen Z Shoppers Food Marketing Plan 119

Hubspot Marketing

MARCH 21, 2024

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Many customers trust Google reviews , so encourage your clients to leave positive reviews on your GBP profile.

Marketing 126

Marketing Marketers User-Generated Promotion 126

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Neil Patel

APRIL 19, 2021

Here’s how you can harness the social power of Twitter to gain followers, fans, and customers who love your products and services (and what you have to say online). You need to set goals and milestones you want to achieve so you can customize your posts accordingly. One is native videos. Email your customers about the contest.

User-Generated 141

User-Generated Promotion Energy Analytics 141

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Affiliate Marketing Marketers Digital Marketing 94

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else. The specialist, right?

Digital Marketing 145

Digital Marketing Marketing Marketers eCommerce 145

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

OnPassive Marketing

AUGUST 20, 2022

Brand marketing uses marketing strategies to create, maintain and grow a brand. This includes creating a logo and brand identity, developing marketing plans, and executing campaigns. There are several different types of brand marketing, each with its unique approach and goals.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73