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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Maximized marketing efforts and budget.

Insiders

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What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

GrowMatik

This update represents a fundamental improvement to Growmatik as a marketing automation tool. If there are two principal features to every marketing automation, it’s automation and segmentation. What Was Our Goal With the New Pricing? What Are Contacts? What’s Coming Up. Let’s look into this in more detail!

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The role of AI in creating a more human customer experience

Sprout Social

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 101
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Take your brand to the next level with Personalized Marketing

Rock Content

Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. After all, they are often generic and don’t communicate well. Customers expect offers more aligned with what they consume. How can brands run personalized marketing? Keep on reading!

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How Financial Services Businesses are Using Automation

Hubspot Marketing

The industry manages much data, customer service, and daily trend analysis. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. You create the list yourself and add it to the marketing email feature,” Yap says. The finance industry lends itself well to AI.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. 7 Personalized Marketing Examples. While this level of personalized marketing is admittedly fascinating, it could backfire.