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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

“Our customers have a vision of what they can do to help their customers work, play and live better. We’re behind the scenes, a B2B company; we don’t directly serve their customers. What we do is give our customers tools and technologies to build and deploy more secure applications.”

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How to transform customer experience with AI

Martech

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Transform 133
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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

Fashion 113
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Revenue, customer growth returns Semrush to profitability in Q3

Search Engine Land

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. Semrush had about 106,800 paying customers as of Sept. Also: 20% growth in customers who pay more than $10,000 annually. 987,000 registered free active customers (up 25%) Price increases starting.

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The synergy of customer journey mapping and ecommerce SEO

Search Engine Land

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

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What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

GrowMatik

The next generation of Automations and People page will dramatically transform your experience building rich marketing campaigns, helping you target your audience with the highest possible accuracy and manage your audience with industry-leading segmentation. What Was Our Goal With the New Pricing? What Are Contacts? What’s Coming Up.

Price 95
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How Canva is approaching B2B customers with AI-powered tools

Martech

Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images. Magic Edit allows users to edit images using short written prompts. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. The Magic Write tool aids in creating on-brand text at scale.

Customer 112