Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Get the newsletter search marketers rely on. Processing.

Analytics

Search Engine Land

JULY 18, 2024

Dig deeper: AI content creation: A beginner’s guide Get the daily newsletter search marketers rely on. Images and video Custom images help to bring content to life and support the story you are trying to create. Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI.

B2C

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Most businesses have an “ideal customer,” or someone for whom their product or service is designed (e.g., What is the LTV for a customer of your business? Business email address Sign me up!

Advertising

Search Engine Land

SEPTEMBER 10, 2024

Get the newsletter search marketers rely on. Use case 3: Custom GPTs for specialized SEO tasks Custom GPTs can be a game-changer for handling specific, repeatable SEO tasks that are otherwise time-consuming. Once trained, a custom GPT becomes part of your SEO team, handling tasks with your specific approach.

SEO

Search Engine Land

SEPTEMBER 12, 2024

While SearchGPT may result in fewer clicks for informational terms – and mostly for low-intent searches – in my opinion, this shift broadens the search ecosystem and opens new doors to connect with customers beyond traditional Google SERPs.

User-Generated

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers).

Digital Marketing

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit

Search Engine Land

SEPTEMBER 26, 2024

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. First-party data collected from your websites, apps, physical stores or directly from customers. Get the newsletter search marketers rely on.

CRM

Search Engine Land

JULY 11, 2024

With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? Analyzing the data You can have all the data and research you ever dreamed of – but just having data doesn’t mean you truly understand your customers. Do you want to better understand the buyer journey?

Whitepaper

Search Engine Land

AUGUST 30, 2024

Predictive analytics AI-powered tools can forecast future trends and consumer behavior, allowing marketers to make data-driven decisions and stay ahead of the competition. Get the newsletter search marketers rely on. For example, use AI tools to: Personalize email marketing campaigns. Analyze customer data for insights.

Transform

Search Engine Land

SEPTEMBER 18, 2024

Here’s an overview of contact growth from Active Campaign, their email automation tool, for that same period: Get the newsletter search marketers rely on. The trend toward voice search and audio engagement suggests that podcasts will play a crucial role in shaping online content strategies. Business email address Sign me up!

SEO

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing

Search Engine Land

SEPTEMBER 20, 2024

Instead of just driving clicks, SEO teams should prioritize creating content that converts customers. Diversify outside of Google Google is big and drives the majority of traffic, but it’s not the only search engine in town. If PPC and SEO teams also focus on other search engines, they could get 10-20% of customers annually.

SEO

Search Engine Land

SEPTEMBER 27, 2024

You can do a lot with Canva, but you can now customize your graphics with AI tools, brainstorm ideas and so much more. Get the newsletter search marketers rely on. Create on-brand templates. If you need to edit a photo, change colors or remove a person from the background, you can do so with the help of AI. Processing.

SEO

Search Engine Land

SEPTEMBER 10, 2024

Roleplay a potential customer While breaking PPC etiquette, clicking on an ad and exploring your competitors’ offerings from the perspective of a potential customer is a great way to see what kind of experience they are offering. By taking the steps of a potential customer (i.e., Business email address Sign me up!

Advertising

Search Engine Land

JULY 31, 2024

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. Get the newsletter search marketers rely on. This allows you to identify where 404s are. Processing.

SEO

Search Engine Land

SEPTEMBER 17, 2024

Lead generation : Attract potential customers and grow your audience. Get the newsletter search marketers rely on. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Engagement : Boost likes, comments, shares and overall interaction. Processing.

Key Performance Indicator

Search Engine Land

JULY 31, 2024

You can customize which columns to show and filter data (such as to show select campaigns or only those with recent impressions). One handy tip is that you can include custom columns you’ve created, such as for seeing totals and CPA for individual conversion actions. Get the newsletter search marketers rely on.

Advertising

Martech

DECEMBER 6, 2024

Lets also not forget the nuances that the RevOps and customer operations perspectives bring to the table. Some companies now have commercial organizations encompassing marketing, IT and other functions. Dont, for example, expect a former paid search marketing specialist to understand JSON.

Place

Martech

MARCH 17, 2025

By querying the Operator about specific KPIs, marketers can quickly understand performance metrics and make informed decisions. Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Give it a try.

User-Generated

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform

Search Engine Land

SEPTEMBER 9, 2024

Ultimately, it costs more to acquire a customer than to keep one. Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process.

User-Generated

Search Engine Land

JULY 22, 2024

Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. Get the newsletter search marketers rely on. You want to meet the potential customer in their current mental state.) You don’t have to separate holiday campaigns this year, saving time and money.

SEO

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. We want to diversify how we reach this market and go beyond search and other digital marketing channels. The conversation is everywhere and the future is unclear.

SEO

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized. Monitor the market and adjust spend targeting segments based on their behaviors. Their perspective on your market.

SEO

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. Get the newsletter search marketers rely on.

Digital Marketing

Search Engine Land

SEPTEMBER 24, 2024

Example of a free-form ad Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers Get the newsletter search marketers rely on. Your ad will be present when Redditors are actively searching and exploring the latest or most popular content. Business email address Sign me up! Processing. See terms.

Promotion

Search Engine Land

JULY 29, 2024

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing. It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey.

User-Generated

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Ensure your message isn’t too broad or too niche and develop for different customer needs. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

Gen Z

Search Engine Land

AUGUST 6, 2024

This one-of-a-kind live session featured search marketing superstars Amy Hebdon , Heather Lloyd-Martin , Dave Davies and a few special guests. For example, use ChatGPT (or any generative AI platform) to draft a landing page and then ask, “What reasons might a customer have for not converting?”

Copywriting

Martech

DECEMBER 16, 2024

Dig deeper: Customer experience management in the age of agentic AI Heres what you can do: Amplify existing N-E-E-A-T-T signals Focus on maximizing the notability, experience, expertise, authoritativeness, trustworthiness, and transparency you already have.

Transform

Search Engine Land

SEPTEMBER 11, 2024

Dig deeper: Keyword difficulty in SEO guide: Everything you need to know Get the newsletter search marketers rely on. Also, AI-powered tools like Google’s Gemini can be used to create custom formulas and scripts for spreadsheet analysis. Business email address Sign me up! Processing. See terms.

SEO

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. This metric helps in evaluating the effectiveness of marketing strategies in a changing environment.

Customer Journey

Martech

NOVEMBER 27, 2024

It recently launched an enterprise version for corporate customers that will search internal files. The marketer’s dilemma: Experiment or wait for integration? For Perplexity, will it emerge as an AI winner, or will Google put it out of business by building its unique functionality into search?

Transform

Backlinko

MARCH 26, 2025

It helps you collect, keep an eye on, and show customer reviews. From there, you can decide which ones need immediate attentionwhether its a low rating, critical feedback, or a chance to thank a happy customer. It helps you appear in business directories, track customer reviews and engage with them. Not really.

PR

Search Engine Land

JULY 15, 2024

For the average business, the content you publish is likely to be a little more practical and related to the pains, gains and jobs that your target customer struggles with For instance, if you are a kitchen company, you may publish content about measuring the kitchen or the types of units you could install.

SEO

Search Engine Land

AUGUST 6, 2024

Dig deeper: 4 ways to check your website’s Google consent mode setup Get the newsletter search marketers rely on. Because they occur earlier in the customer journey, there are more of them. Business email address Sign me up! Processing. See terms.

Analytics