Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 114

User-Generated Gen Z Shoppers eCommerce 114

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools.

Shoppers 115

Shoppers User-Generated New Technology Price 115

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated 126

User-Generated Shoppers Manufacturing Promotion 126

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. This allows retailers to answer shoppers’ questions about products. Email: Business email address Sign me up!

Law 111

Law Transform Retail Manufacturing 111

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. The company grew its business on expert product knowledge and top-tier customer service. They have designed it with the customer experience in mind. Big mistake. Take the homepage, for example.

eCommerce 102

eCommerce Shoppers Transform User-Generated 102

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. To access the Bitly integration for custom-branded links, paid Buffer plans start at $6/month per social channel. links Use bit.ly link — effectively removing a step in your posting process. Price: The buff.ly

Price 112

Price User-Generated Analytics Shoppers 112

illumin

JANUARY 14, 2025

Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A report found that 99% of shoppers read at least one online review before visiting a business. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 133

Transform User-Generated Analytics Retail 133

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. These guides provide shoppers with valuable insights at different stages of their journey.

Non-Profit 113

Non-Profit Direct Mail eCommerce User-Generated 113

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram users will make at least one purchase through the platform in 2025. spend $200+), and 37.3%

eCommerce 94

eCommerce User-Generated Shoppers Entertainment 94

illumin

JUNE 12, 2025

Shoppers expect to spend an average of $199.38 In 2025, it’s about offering adaptive, hyper-personalized journeys that anticipate customer needs at every interaction.” Going personal is the way to go Moreover, the NRF survey showed that shoppers are prioritizing gifts that feel unique or help create lasting memories this Father’s Day.

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Customers.ai

OCTOBER 21, 2024

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. Here’s a step-by-step breakdown on how to trigger flows for repeat shoppers: 1. Repeat Shoppers”) and save it.

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Gen Z 114

Gen Z Whitepaper Social Media Marketing User-Generated 114

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop. The following trends keep shoppers hooked and turn these livestreams into must-watch events. Forty-three percent of U.S.,

Branding 118

Branding Gen Z Energy Shoppers 118

Rock Content

SEPTEMBER 5, 2023

User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for. It’s also very good for brands because, for one thing, it shows the search engines that customers trust the business, and it’s good to show those pages to other searchers. Is UGC Good for SEO?

User-Generated 97

User-Generated SEO Shoppers Copywriting 97

Jeff Bullas

FEBRUARY 1, 2023

The platform generated over $2.84 In 2020, Uber generated $14.1 Today, Airbnb has over 7 million listings in over 220 countries and territories, and it generated over $3 billion in revenue in 2020. Dropbox Dropbox is a cloud storage and file-sharing service that allows users to store and share files online.

Food 321

Food User-Generated Shoppers Retail 321

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development.

Transform 80

Transform Shoppers Retail User-Generated 80

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Hubspot Marketing

MAY 28, 2025

And your customers want the same. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

illumin

JULY 23, 2024

Put simply, AR users can control their presence in the real world; VR users are controlled by the system. In addition, VR users typically require a headset device, but AR can be accessed with a smartphone or other digital devices. Users simply scan the marker with their mobile device to initiate the interactive experience.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Martech

OCTOBER 8, 2024

I created this method to derive more reliable insights about our customers — not just which subject lines get more opens in a single test but what motivates them to act. We can apply these insights throughout the company because our email subscribers represent our customer base. Edit and improve. Processing.

Copywriting 129

Copywriting Email Marketing Shoppers User-Generated 129

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. Basically, anything a customer touches, a retailer tracks. Target customers.

Retail 70

Retail Customer Shoppers Advertising 70

Hubspot Marketing

NOVEMBER 1, 2024

More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Use Insider

NOVEMBER 18, 2024

With AI, data, and personalization at the forefront, the event underscored a growing focus on customer-centric strategies. Together, we explored how PATTERN’s customer-centric approach is redefining personalization in the beauty industry, powered by Insider. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59

Retail Transform Customer User-Generated 59

Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. In 2021, the parent company formerly known as Facebook put all its weight behind a virtual reality experience for relationship building and customer engagement. This will foster a collaborative relationship between brands and customers.

Customer 144

Customer Transform Shoppers Retail 144

Martech

APRIL 2, 2025

Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. One challenge is keeping email users interested in brand messages in the face of inbox fatigue. Customers can click through groups of images displaying new products, features, FAQs or step-by-step guides.

Branding 93

Branding User-Generated Shoppers Fashion 93

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. According to Bazaarvoices research, personalized offers drive 45% of shoppers to complete online purchases.

Advertising 126

Advertising Advertisers Transform Shoppers 126

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Now, she notes, generative AI has transformed the core of marketing activities. It's here to stay and will only keep spreading, whether we like it or not.

Transform 110

Transform User-Generated Marketing Marketers 110

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Customers.ai

DECEMBER 4, 2024

They help you identify who your customers are, what they care about, and how they prefer to engage. Audience segmentation tools work by slicing and dicing your customer data into meaningful groups so you can target the right people with the right message at the right time. Let’s look at an example. Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76