Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. The loops gained millions of views and earned Lowe’s plenty of media coverage.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Buffer Marketing

NOVEMBER 14, 2024

Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. But it’s what makes or breaks your first impression on potential followers and customers.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Adobe Experience Cloud Blog

MAY 14, 2015

In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Martech

APRIL 10, 2025

Biteable might be a little overindulgent with its various features, including branding and video templates, AI voice-overs, analytics, marketing automation, image resizing, image-to-video converter, and, well the list goes on. CoSchedule Purpose: Social media calendaring, workflows and analytics.

Content Marketing 122

Content Marketing User-Generated CRM Social Media Marketing 122

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z 86

Gen Z Social Media Marketing Transform Marketing 86

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. What are Social Media Metrics? Be sure to check it often. Don’t get it?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

DECEMBER 9, 2024

How this boosts sales: Engaging product videos help customers visualize how the apparel performs in real-life situations, increasing their confidence in making a purchase. Leverage user-generated content (UGC) What to do: Encourage customers to share their own videos wearing our products.

User-Generated 116

User-Generated Retail Video Marketing Management 116

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 105

Video Marketing Gen Z User-Generated Marketing 105

Sprout Social

MARCH 28, 2025

Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. How do you see your new video ideas supporting your objectives?

User-Generated 102

User-Generated Traditional Marketing Social Media Marketing Branding 102

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Martech

MAY 1, 2024

Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue. Below are three ways to use video specifically in sales emails to help you close deals.

Customer 128

Customer Transform Email Marketing B2C 128

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Turn to Your Customers.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. Dig deeper: How TikTok is transforming brand advertising Why we care.

Transform 130

Transform Global Marketing Marketing Marketers 130

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? But the target customer is just one aspect. Marketers often need to appeal to each stakeholder.

Manufacturing 56

Manufacturing B2C Thought Leadership Marketing 56

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. AI-powered chatbots and automated email campaigns also allow brands to provide real-time customer support, nurture leads, and increase engagement without requiring a massive team.

User-Generated 57

User-Generated Influencer Marketing SEO Marketing 57

Hubspot Marketing

APRIL 24, 2019

Increase customer retention by 40%. For instance, let's say you inform your marketing department that your overall goal is to "grow international brand awareness". Now, when your social media marketing manager is crafting her quarterly video campaign, she'll think to herself -- Hmm.

Social Media Marketing 145

Social Media Marketing Management Video Marketing Marketing Plan 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Consideration stage Strategy.

User-Generated 113

User-Generated Brand Management Marketing Marketers 113

Buffer Marketing

DECEMBER 11, 2024

The 15 best ways to find music for YouTube videos With a range of licensing options and genres from hip-hop to indie, this list has something for every video marketer.   What makes them stand out the most is their customization options. And AI editing makes customizing your track a breeze.

Price 21

Price Fashion Energy Place 21

Martech

MAY 26, 2022

of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. Hootsuite brand customers will be able to schedule and publish TikTok content within the Hootsuite platform. About 38.5% What it does. Educational resources.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Hubspot Marketing

MAY 16, 2023

Once your profile is all set up, you can post regular updates about your business, “like” other pages, and answer customer post comments or messages. You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. With this in mind, share your brand's values on social media — let them know what you care about and what you do to take a stand.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. Moreover, AI has introduced presenter videos, a fantastic way to convey information.

Transform 121

Transform Social Media Marketing User-Generated Advertising 121

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 139

Social Media Marketing Key Performance Indicator Influencer Marketing Management 139

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Top B2B Digital Marketing Trends for 2021. Customization produces brand loyalty. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

SocialPilot

FEBRUARY 9, 2024

Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

JULY 1, 2021

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. No matter what your goals are for social, video can help you accomplish them.

Transform 145

Transform Food User-Generated Branding 145

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Social Media Marketing Marketing Marketers 130

Sprout Social

NOVEMBER 18, 2020

Video content can be daunting to create, requiring more resources in production and editing. Break down the essential steps you need to be aware of so you can start planning and creating engaging videos. 7 steps to a successful social media video marketing strategy. Content tips for social media video.

Social Media Marketing 111

Social Media Marketing Analytics Promotion Video Marketing 111

Marketing Insider Group

MAY 27, 2020

Make sure your digital marketing goals align with your overall business goals. Every business wants to increase sales, but you should also have other goals in mind, such as increasing the lifetime value of each customer and raising brand awareness. Content marketing. SEM (search engine marketing) and PPC (pay per click).

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145