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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations.

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How To Create A Customer Success Track

Duct Tape Marketing

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Key Takeaway: What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? 3:13] What a customer success track is. [4:28]

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Customer success gets passionate

Martech

Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

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Is Customer Success a service or part of the product delivery?

Rock Content

Is Customer Success a service or part of product delivery? Nowadays, this reality has significantly changed and many other sectors have been appropriating from this approach when they have to deliver a product to handle better with customer’s expectations, needs and results. Learn more about it with the directions below!

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How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. But these pieces are vital going forward.

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A marketers guide to omnichannel vs multichannel strategies (with examples)

Use Insider

After all, these strategies all involve multiple channels meant to acquire, engage , and retain customers. Omnichannel marketing connects all channels to one platform which allows your customers to have one experience with your brand no matter what channel they use. But how do consumers respond to omnichannel marketing?

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4 tips to lead a world-class remote marketing team

Rock Content

The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. On the other hand, your schedule as a manager or team leader is tight with tasks like transforming daily operations, onboarding new team members, and managing customers.