Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Email Marketing

Martech

AUGUST 12, 2024

After that, how to improve prompts to get even better answers from me. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? I am trained with MarTech content.

Customer

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. This is called content segmentation and it’s capable of driving significant, long-term benefits. What is content segmentation? Free to use image from Pixabay So, what is a segmentation example? Let’s say that you sell a range of bags.

Gen Z

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Social media audience analysis starts with collecting audience data.

Analytics

Backlinko

OCTOBER 23, 2024

Let’s get started. If you’re unsure what to ask, start with a template. Both platforms offer pre-made surveys you can customize. This saves time and ensures you’re asking smart, strategic questions from the start. Pro tip: Create a few personas to represent different segments of your audience.

Marketing Strategy

Buffer Marketing

JANUARY 7, 2025

They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts. Paid plans start at $6/month/channel. The cool thing is you get a lot of control.

Price

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

Health

Hubspot Marketing

NOVEMBER 14, 2024

To help you start, I dug into BTL marketing: the history, its relationship with other marketing tactics, and best practices from experts. Below the line marketing got its start in the 1950s. BTL marketing involves targeted campaigns aimed at specific segments of your target audience. And where do you begin? Here’s what I found.

Direct Mail

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.

Market Segmentation

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C

Hubspot Marketing

NOVEMBER 4, 2024

Payne , an SEO and the CEO of Loud Interactive , who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.” Let’s get into it. Earlier this year , I spoke with Brent D.

Analytics

Martech

AUGUST 1, 2024

” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Get your ProX Paddle today and dominate the court! Add more language about who is the perfect customer for this product.

Email Marketing

Martech

JANUARY 13, 2025

After that, how to improve prompts to get even better answers from me. They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. This presents a valuable opportunity to engage new subscribers right from the start. I am trained with MarTech content.

Customer loyalty

Customers.ai

DECEMBER 17, 2024

Too many messages, too much segmentation, and way too much effort. Instead of guiding customers toward a purchase, theyre overwhelming them. In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. Lets face it. The result? Bottom line?

Outbound Marketing

Martech

OCTOBER 14, 2024

After that, how to improve prompts to get even better answers from me. Customer-centric approach: Shift your focus towards understanding customer behavior and preferences. Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience.

Key Performance Indicator

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. But here’s where it gets exciting: You can use AI to give your 4 Ps a boost. The 4 Ps cover everything you need to connect with customers. Get all the four Ps of marketing right, and your campaigns fall into place. Absolutely. But it was E.

Price

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. Let’s get started. If you have, or are planning to start, a B2B newsletter , devote some time to your content strategy.

Education

Martech

JANUARY 6, 2025

Start with clear objectives Define and prioritize specific marketing problems AI can solve, such as improving customer segmentation, analyzing creative performance or optimizing ad spend. Start small, scale iteratively Pilot AI initiatives in low-risk areas where resource alignment exists.

Transform

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Easy, right? Except its usually not that simple.)

Price

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. This includes tools that set up tracking through a simple code snippet and automatically start collecting data. This includes tools that set up tracking through a simple code snippet and automatically start collecting data.

Analytics

Hubspot Marketing

JULY 12, 2024

Let's get into it. And that trust lent to higher viewership for our weather segments and visitors to our website. One of the things I enjoyed most about managing First Coast Weather Watchers was getting feedback from our audience in real-time. Now that you know my credentials, we‘re ready to learn what I’ve learned!

Management

Martech

DECEMBER 12, 2024

To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. This helps further segment your audience and understand how each customer uses both platforms. This protects you from legal issues and ensures customer data is not misused. Here’s how to do that.

Law

Customers.ai

DECEMBER 4, 2024

Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible. We’ve got 24 email list growth hacks to get you started. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list.

CRM

Martech

JANUARY 22, 2025

The faster teams can get their hands on good, quality data, the faster they put it to use, create personalized messages and get in front of the right people. Content personalization The more you know about a prospect or customer, the more personalization you can add to your messaging.

Marketers

SmartBrief - Marketing

FEBRUARY 5, 2025

More than 30% of single consumers will get a gift for themselves this year. And they are not waiting for someone to get them: spa days, skincare splurges, luxurious tech and every experience that makes them feel good earns a tick. .” Run a #GalentinesGoals campaign where customers share their celebrations and tag your brand.

Branding

Martech

AUGUST 30, 2024

Their customers are on Facebook and Instagram, and so are their prospects. This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Advertisers also have the option to customize campaigns with predetermined parameters.

Branding

Customers.ai

OCTOBER 21, 2024

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. Name the segment (e.g.,

Shoppers

Litmus

JULY 31, 2024

Segmentation and automation? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still using the same generalized term to mean everything that’s dynamic, interactive, segmented or field-based in an email. Profile or behavior-based automations?

Logistics

Buffer Marketing

DECEMBER 3, 2024

You can ask your creator partners, affiliates, and customers to use specific hashtags while talking about you to track all UGC content easily (and without missing a beat!). Instagram hashtags are often a forgotten part of the humongous Instagram strategy. Here’s a no-frills guide to Instagram hashtags and how to use them.

User-Generated

Martech

OCTOBER 31, 2024

But getting meaningful mail (and sending personal mail) are fun again. “But if you get something relevant you take it into your house,” he went on. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. .

Direct Mail

The Marketing Operations Leader

DECEMBER 17, 2024

and get your time back. Marketers typically have four key ways to drive growth: Increase efficiency Expand into new markets Launch new products or services Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Customer-Centric: Elevates customer experiences across touchpoints.

Marketing Plan

Martech

OCTOBER 30, 2024

I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).

Customer

Customers.ai

DECEMBER 4, 2024

That’s why you have to have a few audience segmentation tools in your back pocket. Audience segmentation tools take the guesswork out of the equation. They help you identify who your customers are, what they care about, and how they prefer to engage. Buckle up—it’s time to start segmenting like a pro. Bottom line?

eCommerce

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Bring lifecycle emails, segmentation, and dynamic content to the forefront Its not enough to make a pretty emailmessages need to be relevant, timely, and personalized. Of course, we cant forget about the AI in the room.

B2C

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored.

Shipping

Martech

AUGUST 26, 2024

After that, how to improve prompts to get even better answers from me. With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. By maintaining clean and reliable data, you can improve targeting, segmentation, and personalization efforts.

CMO

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences.

Transform