Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales?

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Buffer Marketing

AUGUST 29, 2023

Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Enter our content calendar.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Community blogging sites. Should you focus on photos? What about forums?

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

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Businesses Grow

DECEMBER 12, 2022

Uses of ChatGPT image courtesy Frank Prendergast. The uses of ChatGPT are simply endless and intoxicating. So I challenged my RISE community friends … let’s have some fun and come up with some non-obvious uses and share them with the world. Write a Twitter thread. It’s still early days. Here we go.

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Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. It will deprioritize slow-loading pages and is giving you the tools to compete with deeper insights into your fans, non-fans, and closest followers. Why is this important?

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Buffer Marketing

OCTOBER 23, 2023

Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality. Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. Let’s get into it. 

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Analytics Promotion Transform SEO 132

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

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Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? The good news is that there are ways to increase your reach and move your video metrics in the right direction. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement?

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Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products.

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Hubspot Marketing

JULY 4, 2022

According to 2021 HubSpot Blog research on social media trends , 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? Not live streaming.

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Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. Today, I’m happy to share with you all the tasks I have on my daily, weekly, and monthly checklists at Buffer and explain how I’m working on these tasks.

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Internet Marketing Ninjas

OCTOBER 26, 2023

In the world of SEO, artificial intelligence is coming at us from both sides. Then again, maybe rankings aren’t quite what they used to be. Depending on your query, you might only find a handful of links in the results that are returned, buried below the AI-generated answer to the query.

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Whitepaper User-Generated Fashion Retail 83

Hootsuite

NOVEMBER 23, 2020

More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Fill gaps in your content calendar.

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Social Media Marketing Content Marketing Management Marketing Plan 145

Buffer Marketing

FEBRUARY 15, 2023

Say hi to Buffer’s AI Assistant Today, we’re extremely excited to introduce Buffer's AI Assistant Buffer’s AI Assistant can generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—helping you grow your followers and super-charge your engagement.

User-Generated 98

User-Generated Price Product Branding 98

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. It is the bedrock of your sales funnel. Every customer journey begins with the same step. What is brand awareness?

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Buffer Marketing

APRIL 10, 2024

Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely.   Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. And this might be where your next monetization idea comes from. Let’s get into it.

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Buffer Marketing

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. So how do you do it? And is it worth it?

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Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be boosted by the LinkedIn algorithm. Why use an engagement pod on LinkedIn? What is a LinkedIn pod?

Social Media Marketing 101

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Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

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Adobe Experience Cloud Blog

APRIL 1, 2019

As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. And when the public shifts its focus to something else, your campaign becomes old news. Just look at Minecraft.

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Hootsuite

AUGUST 19, 2021

If you already have some experience under your belt, it’s quick and easy to get started as a freelancer. Keep reading to find out how to get started in just four steps.). Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now. Community management.

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Buffer Marketing

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. and our commitment to keep up with market rates when it comes to how we pay our team.

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Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. This blog post covers frequently asked questions and what kinds of answers employers are looking for.

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Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

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Hubspot Marketing

FEBRUARY 12, 2020

Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. Comment below! This Valentine’s Day, get engaged at a Panera and we might cater your wedding, for free. Love, flowers, chocolate, bla bla bla.

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Hubspot Marketing

JUNE 28, 2022

But where in the world of video marketing should you focus your efforts first? To help you determine your next steps, we gained insights from video marketers about all sorts of topics and tactics including: Video Marketing Benchmarks and Metrics. How to Make Viral Videos. How to Make Viral Videos. Let’s dive in.

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Video Marketing Marketing Marketers Promotion 125

Neil Patel

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Why Should You Use Facebook Messenger Bots? Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer.

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Email Marketing User-Generated SEO Customer 143

Businesses Grow

AUGUST 14, 2023

The response from friends is something like this: “Yeah I tried it, but I couldn’t really get it to do anything useful. With the help of some of my brainy friends in the RISE community, I’ve come up with a ChatGPT starter pack of prompts that would be useful to almost any business. ” Yikes. This post covers: 1.

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Manufacturing Automobile User-Generated Fashion 98

AWeber

APRIL 26, 2022

How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else.

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Promotion Thought Leadership Place Advertising 122

AWeber

AUGUST 31, 2022

The start-your-own-business movement. We’ll teach you everything you need to know to make your first sale AND you’ll get a free month of AWeber Pro when you sell something. So read on and learn how to empower yourself with the knowledge that can change your future! which brings us to the details of the challenge.

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Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. Today, I’m happy to share with you all the tasks I have on my daily, weekly, and monthly checklists at Buffer and explain how I’m working on these tasks.

Analytics 52

Analytics Management Branding Place 52

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest?

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Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 33% of audiences use social media as their first port-of-call when attempting to contact a company. 33% of audiences use social media as their first port-of-call when attempting to contact a company.

Transform 52

Transform Gen Z Thought Leadership User-Generated 52

Sprout Social

AUGUST 24, 2022

Share your best advice for increasing views. ?? If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. I love how personal and genuine brands can get on social media and the communities they can create. Just to name a few responsibilities.

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Management Copywriting User-Generated Communications 99

TechWyse

JULY 26, 2022

Discover six marketing campaigns that raised the bar for using the Internet of things, learn about the impact of Google’s latest core update from May 2022, and so much more. IoT examples are everywhere and growing more common every day, from smart light switches and televisions to security cameras and doorbells you can monitor on your phone.

Copywriting 52

Copywriting eCommerce Digital Marketing Marketing 52

Sprout Social

MARCH 8, 2019

Because we’re capable of learning more than ever by tracking our customers’ social behavior. What’s got your industry buzzing? But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble.

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