Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

CRM 109

CRM User-Generated Analytics Customer 109

Search Engine Land

MAY 3, 2024

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

User-Generated 104

User-Generated SEO Price Customer 104

Search Engine Land

APRIL 22, 2024

Google is increasing its collection of uniquely valuable location data, which could increase advertisers’ costs. The two-hop proxy is only implemented on Chrome, meaning Google will have a monopoly on this data. No other search engines will have any data for advertisers to use for location targeting. Why we care.

Advertising 129

Advertising Advertisers Law Search Marketers 129

Martech

MARCH 27, 2024

But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data. That’s great and exciting.

CRM 123

CRM Manufacturing User-Generated Management 123

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. Exporting your data. Why we care.

Analytics 107

Analytics eCommerce Advertising Advertisers 107

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends.

Advertising 111

Advertising Advertisers Retail Price 111

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Transform 108

Transform Manufacturing Pharmaceutical Analytics 108

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Law 102

Law Customer loyalty Advertising Advertisers 102

Search Engine Land

MARCH 5, 2024

Additional consents for linking Google services: Google is now giving users in the EEA the option to decide if they want their data shared across various Google services through linking. Users may also see new consent banners that prompt them to choose whether they wish to link their Google services. Moving forward.

Digital Marketing 109

Digital Marketing Advertising Advertisers Marketing 109

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. They’ll get to market sooner, make decisions based on data, not opinions and be leaner and more agile. They’ll get to market sooner, make decisions based on data, not opinions and be leaner and more agile.

PR 97

PR Transform CMO Marketing 97

Martech

APRIL 16, 2024

.” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Social rebound. billion in 2023.

Advertising 106

Advertising Advertisers Retail Transform 106

Search Engine Land

FEBRUARY 22, 2024

One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually. It covers factors like: Aligning targeting with product/service availability in different regions.

User-Generated 114

User-Generated Advertising Advertisers Product 114

Martech

MARCH 14, 2024

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.

Customer 111

Customer Transform Thought Leadership Law 111

Search Engine Land

MAY 13, 2024

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Industries with big decreases were Finance & Insurance (down 32.40%) and Dentists & Dental Services (down 19.57%). It’s basically more of the same story as 2023. Why we care.

Real Estate 70

Real Estate Finance Fashion Advertising 70

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Data security and storage.

Law 112

Law Communications Management Analytics 112

Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. MessageGears outlined the following benefits to users in a release: No data mapping or movement required. Benefits for Snowflake users. A fully managed cloud environment. Why we care.

Management 105

Management Customer Branding Customer Journey 105

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data.

Transform 104

Transform Customer Management Communications 104

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. The company also recently partnered with InfoSum to offer second-party-data clean room support to brands and publishers. Read next: Implementing a CDP?

Customer 106

Customer B2C Analytics Advertising 106

Set Up

JANUARY 30, 2024

This Industry blog explores the ins and outs of the Professional Service industry. What innovative changes are happening in the Professional Services space? However, the most notable of all changes has been the use of data. One can’t run experiments (data) without understanding what to test. Compelling question.

Transform 105

Transform Marketing Marketers PR 105

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Is it solely about achieving results?

SEO 100

SEO Price Communications Copywriting 100

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 102

Customer B2C Transform Retail 102

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Create a requirements document for new data. Make sure you’re on great terms with the customer service lead. Recover quickly.

Marketing 125

Marketing Marketers Email Marketing SEO 125

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Using data in real time. Proactive approach. Team adjustments.

Retail 128

Retail Shoppers Affiliate Marketing Analytics 128

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports. Be explicit about how the data will be used.

SEO 111

SEO User-Generated Communications Search Marketers 111

Martech

APRIL 25, 2024

This can change many things, including price, customer service, contract enforcement and more. Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. Customer support and service. Data security and privacy. Will data handling policies change? Know what you need and why.

Price 101

Price Place Management Product 101

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. But who knows if the person in that job is involved in buying your particular product or service? Remarkable.

CRM 121

CRM Finance User-Generated Traditional Marketing 121

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust.

Customer 103

Customer Finance PR CMO 103

Martech

APRIL 23, 2024

Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

Shipping 97

Shipping Retail Customer Journey Analytics 97

GrowMatik

MAY 8, 2024

Growmatik has been instrumental in enhancing the ROI and reducing marketing costs through its advanced integration of product, customer, and marketing data. To receive notifications and gain early access after the service is reactivated, please join our waitlist using the form at the bottom of this page. What about Unchained?

Marketing Automation Platform 104

Marketing Automation Platform Management Product Customer 104

Hubspot Marketing

APRIL 2, 2024

Throughout the summer, we dove into June and July web traffic and deal data from over 103,000 anonymous HubSpot customers around the globe. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 118

Education Health Management Branding 118

Rock Content

MAY 7, 2024

Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services. What are the Top Benefits of Knowing How to Use AI in Customer Service?

Customer 52

Customer Transform Price User-Generated 52

Martech

NOVEMBER 6, 2023

Unpleasant buying processes and subpar service deter B2B customers. B2B buyers need products and services that can grow at the pace of their business. They may value feeling like they’re entering a partnership rather than buying a product or service. Doing so requires a data-driven, 360-degree view of the customer.

Customer 134

Customer B2C Transform Customer Journey 134

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Transform 117

Transform User-Generated Analytics Market Trends 117

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

PR 117

PR Advertising Advertisers Price 117