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The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.
Customer data platforms (CDPs) are a versatile tool in the martech stack. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting. Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns.
If anything, we were biased against that being the likely outcome, but the data spoke for itself.” The rise of data-driven direct mail marketing There’s still direct mail marketing out there that isn’t data-driven and you can usually tell when you receive it. ” First, data and audiences.
Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. What is data storytelling?
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine.
The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights.
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy.
We dug into Buffer’s recent data, analyzing millions of social posts from multiple platforms to find out. Use the data in this article as a springboard to help you figure out what kind of content is most likely to resonate with your followers. On to the data. But our data shows things are a little more nuanced than that.
Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. However, the specifics can differ dramatically based on age and generation.
This FREE data-packed report also includes free resources to help you tackle your organization’s top priorities. Non-dues revenue opportunities Dues increases and other financial trends The growing role of community platforms in member engagement …and so much more!
What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!” When analyzing analytics data, it is critical to put it into context. To help them understand what the data means, look beyond the obvious.
After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Tedious data collection. I’ve spent hours (and even days) consolidating, cleaning, and organizing data from different tools to build a report.
Project management data offers more than just operational oversight. Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI.
Additional data from our collection of remote work statistics : The pandemic inspired lasting change in the flexible work discussion. About three in four marketers using AI and automation say it helps their organization share data and collaborate more effectively. Morale is higher working at home. Work flexibility is in demand.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
Data gathering through original research has long been hailed as the ultimate tool for link building. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. Data-driven insights from surveys and interviews elevate your content in a sea of sameness.
This is where intent data comes in. Lets explore the best ways to use intent data to drive B2B lead acquisition and convert those leads into sales. Lets explore the best ways to use intent data to drive B2B lead acquisition and convert those leads into sales. Whats intent data? How is intent data helpful to B2B companies?
However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. Collecting and leveraging donor data to improve your digital marketing efforts allows you to develop content and outreach strategies that speak to your audience more effectively. Gather direct and indirect feedback from donors.
“Engagement on TikTok varies wildly and is dependent on the algorithm for virality,” our data scientist Julian Winterheimer says. Let’s dig into the data a little. The data makes a compelling case for longer videos, but they do require more effort. more reach and 63.8% more watch time than shorter videos.
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Because data privacy is a paramount concern for Gen Z, prioritize data security. Also, communicate openly about data usage on all digital channels. Ensure your website is fast and free of glitches or slow speeds. Consider communicating with Gen Z customers through text messaging.
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. Combining data To uncover insights between paid and organic, you’ll need to combine the data first.
If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. Denhoff also suggests looking at demographic data and media diet to develop your customer profile. Let’s get started.
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers.
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Despite its slower adoption, data shows that B2B influencer marketing works. With the right metrics in place, marketers can make data-driven decisions to refine influencer outreach, content creation, and other vital factors. Remember to continuously optimize campaigns based on the data you uncover. Compensate fairly.
Report Released in October, the Content Marketing Institute’s 15 th annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 is a treasure trove of data-driven insights for B2B marketers. Sign up to receive the industry’s best B2B marketing content. Access the webinar here.
To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations.
Empower your marketing team to make data-driven decisions and shift gears quickly based on new opportunities or challenges. Look at the hard data on engagement, conversions, and ROI. Provide training and development opportunities in areas like data analytics, content creation, and social media to get ahead of marketing trends.
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Quick Takeaways AI tools like ChatGPT and Jasper excel in quickly generating large volumes of content, making them ideal for fast-paced and data-driven tasks. These AI tools dig into large amounts of data, recognize patterns, and produce content that mimics human-like creativity.
Another fun part of exploring this data was that we figured out the best content type to post on the platform. First, here’s a deep dive into Buffer’s data on the best time to publish your content for LinkedIn. In fact, with enough data, Buffer will tell you. (We’re on weekdays.
Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy. Use insights gained from performance data to make informed adjustments to your campaigns. Data analytics tools (e.g.,
The data you get is telling you something.” This is where AI and machine learning can help marketing teams visualize data and pull actionable insights. Watch your data because it’s telling you things, even on a daily basis.” Here’s where customer data and insights help to identify which stage a customer is in.
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. By using AI to aggregate and analyze data quickly, you can better understand your audience in real time and craft personalized content that resonates with them.
Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team. Provide transparency and build trust Be open about how AI algorithms are designed and the data used.
Hyper-personalization needs human sensitivity AI excels at analyzing data to deliver personalized recommendations and content in real time. Marketers are the architects who balance data-driven precision with the nuance of human connection. AIs contribution : Tools streamline data collection and segmentation.
Next, use Google Analytics to research essential demographic information (if you have enough existing data). This data will help you optimize your content to your audience’s preferences. Infographics : Ideal for presenting data in a digestible way. If you have existing data, view the User Acquisition report in Google Analytics.
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. In fact, 95% of business leaders agree that they must rely more heavily on social data to inform decisions outside marketing. The insights executives can glean from social dont just make a brand they make a business.
Document your data architecture and governance plan Ensure that you have quality data that can be used by the AI solutions you develop or implement. Up to 70% of leaders felt data quality was their biggest challenge when trusting AI with their business success, per Zenhubs recent survey. The tool generated 1.2 zip codes.
For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. Yet, it’s time to admit that cookie data has become a crutch in our industry. Restoring core marketing fundamentals Cookies offer a reassuring but largely misleading flow of consumer data.
They’re not satisfied with demographic data and focus groups. Curious marketers don’t settle for surface-level insights. They probe. They ask “why?” ” five times in a row. They want to know what keeps their customers up at night, what makes their hearts sing, what stories they tell themselves.
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
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