Remove de insights
article thumbnail

New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

Diversity, Equity, and Inclusion in Marketing Drops Off: Marketing leaders report growth in DE&I spend slowing to 2.3% Fewer marketers also expect DE&I to be a marketing priority over the next five years, with less than half believing it will be prioritized. One reason for this is DE&I is viewed as having weak returns.

CMO 288
article thumbnail

3 reasons why customer journeys are the key to better experiences and profits

Martech

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts.

Analytics 111
article thumbnail

What Does the De-influencing Trend Mean for Influencer Marketing?

Hubspot Marketing

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Marketing Snippets The latest marketing news and strategy insights.

article thumbnail

O Google vai acabar com os cookies, mas não totalmente: Tudo o que você precisa saber

Rock Content

Apesar do cenário de constantes mudanças do marketing digital , o Google surpreendeu a todos ao tomar a decisão de descontinuar os cookies de terceiros para alguns usuários do Chrome. Há poucos dias, o Chrome eliminou os cookies de 30 milhões de usuários, ou cerca de 1% de todos os usuários.

article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts.

article thumbnail

How to Perform a Fast SEO Analysis of Your Website for Free

Jeff Bullas

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. This can give you great insights into your website’s position with respect to all other websites. And you can get insights into the bounce rate and average time spent by visitors on your site.

SEO 348