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In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.
I would spend all day finding blogs and drafting comments on blog posts, back when blog comments were a community builder. That might mean posting on LinkedIn, replying to threads on Reddit, or sharing insights in niche Slack groups. Use scrappy plays to de-risk bigger bets. The truth? That would lead to coverage.
In this article, we’ll explore the insights we already have about writing for generative AI and raise questions we still need answered. Let’s talk about one of my favorite examples: recipe blogs. De-emphasis on SEO. She describes a hypothetical blog post about solving customer service. A bot can’t do that.
Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. By interviewing an expert to uncover their secrets, you prove to potential customers that you're dedicated to delivering the best advice and insight out there. Content Marketing Lead Generation 5.
Binging your blog? It gives you insights that forms and purchase data alone cant and by analyzing visitor activity, you can uncover who they are, what they want, and how to engage them effectively. What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach.
His approach offers a playbook in founder-led content strategy, balancing personal insights with company messaging. One person I really admire who does a great job talking about this is Susana de Sousa , a support leader at Loom. Then, I wrote a blog post about our process and how we go through it.
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Howard says the brands that get a positive business impact are consistent: “It’s the brands that show they’re inclusive year-round versus during a key DE&I movement.
Last week, Kevin wrote a blog post titled The Handoff to Bots , which thinks through the implications of two colliding megatrends: global de-population due to a rapidly declining birthrate and the inevitable rise of AI bots taking over human jobs. Your conference guests will buzz about his insights long after your event!
But dont stop at identifying which blog posts or product pages convert best. It also de-risks content investment because the team has the data to prove their efforts can drive growth. Use Content Upgrades to Convert More Visitors Content upgrades are gated downloadable assets unique to a blog post or landing page.
If you try to game the system and stuff keyword data in your schema markup unrelated to the page’s content, your page will not rank or get de-listed. Article schema in your blog content. Refer to the opening of this blog to see what I mean. Fuel up with free marketing insights. Email: See terms.
Binging your blog? It gives you insights that forms and purchase data alone cant and by analyzing visitor activity, you can uncover who they are, what they want, and how to engage them effectively. What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach.
blog to video script) Adaption : Changing up the tone of a piece of content to suit different marketing channels Translation : Translating your content pieces into different languages for localization Summarization : Providing a brief summary of long-form content to prep other teams Content generation : Letting it do (part) of your job for you.
Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?
Accounts usually use text stories to pose a question, tell a story, or create mini-blogs within their Instagram Stories. It can help you gather some insights into what your followers or customers love, what they're interested in, what they'd like to see, and more. Layout: A collage of different photos.
Thats where this blog comes in. From emerging formats to algorithm insights, weve packed everything into one must-read guide.Check out the Instagram Trends Report 2025 to plan smarter, post better, and stay ahead. Every scroll, swipe, and double-tap fuels trends that can push a brand into the spotlight overnight.
How Featured Compares to HARO Featured takes a different approach: It’s a paid platform with a sleek interface It provides basic SEO metrics for each opportunity Delivers a better conversion ratio Pros SEO insights: Paid plans come with Domain Rating (DR) and link type (DoFollow or NoFollow ) info. Enter: Qwoted.
His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. Those insights shape messaging, steer the roadmap, and power “borrowed-authority” pieces like coffee-table books co-written with trusted brands. Here are the most actionable insights and moments from the episode. “If
In this blog, we'll explore how to turn failed experiments into valuable learning opportunities. Discover how to extract insights from every test, successful or not, and build a culture of continuous improvement in your experimentation program. Implement a learning repository: Document all test results, insights, and follow-up actions.
You want to make sure your perfect match: 👉 Respects data privacy 👉 Is fully compliant with industry regulations 👉 Offers clear governance around model training and access Only available for one-night stands (AKA single use-cases) It can write a blog. Suddenly, instead of refining great content, you're spending your time de-cringing it.
During our conversation, Bill shared invaluable insights on how businesses can not only survive but thrive during uncertain times. Bills insights provide a practical roadmap for scaling a business while mitigating risks. You look at results at the end of the year, it was de minimis. John Jantsch (10:40.59) Mm-hmm.
Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. This can give you great insights into your website’s position with respect to all other websites. And you can get insights into the bounce rate and average time spent by visitors on your site.
Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Marketing Snippets The latest marketing news and strategy insights.
Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The latest marketing news and strategy insights. Instagram changes its in-app navigation , removing the shop tab and de-centering Reels. Welcome to HubSpot Marketing News! Image Source.
That’s why your marketing automation platform and CRM should have rules for automatically de-duplicating lead records. Say your platform automatically de-duplicates leads based on email address. On the other hand, if you delete them, you’ll loose potential insight into their strategy. 2) Set Up Alerts.
To get some insight, I spoke with creator, blogger, and YouTuber Lisa De La Cruz, who recently went through a rebrand herself. In De La Cruz's case, the COVID-19 pandemic plays a role in her decision to change her content. "I Fortunately, De La Cruz's platform grew as she continued in her new niche. "If Why a rebrand?
At each stop on the tour we collected insights from over 2,000 customer attendees on how they are using social in their marketing today, plus any tips and lessons that they have learned along the way. For the full list, be sure to download our ebook 50 Tried and True Social Insights from Real Marketers. There you have it!
Your entire company can benefit from the insights that testing yields, so talk about your testing. As a marketer, you’re closer to your customer base than almost anyone in the company, so you’re in a prime position to share insight into how your customers think. Always talk about testing. There is always something to test.
Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. Elsewhere in Marketing The latest marketing news and strategy insights.
You shouldn’t ignore social insights. Read customer reviews and comments, and use these insights to inform strategic business decisions. For example, according to LinkedIn data, more than 62% of B2B buyers respond to salespeople who connect them with relevant insights and opportunities. Il n’y a pas de mode?les
While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. This type of insight and analytics helps you to benchmark your success.
Gartner prescribes that in order to gain competitive advantage and turn information into actionable insights that companies need to follow 3 steps: Identify business outcomes that can be influenced by data. ” This puts Marketing in the driver’s seat for helping the business get ahead with strategic customer insights.
That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today. Marketing owns the channels buyers use to interact with brands, and is becoming the amplifier of their customers’ voices and insights. Author: Chandar Pattabhiram Hey, you talkin’ to me?
I am truly honored and amazed at all the provocative, interesting and insightful points of views we have seen thus far on the Future of Marketing. Well I would like to say I was a visionary who saw the future of social media and blogging but alas I am not that smart – not by a long shot.
It’s more than just updates; it celebrates our team’s stories, achievements, and insights. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The result?
In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Uma publicação compartilhada por Le Creuset (@lecreuset) em 4 de Set, 2019 às 5:37 PDT. The post How companies use video content on social media appeared first on Blog.
Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. Guest Blog Posting. Stick with us, and we’ll explore each one in-depth. Scholarships.
One of our finalists, Enrico De Leon, hit the nail on the head in describing what the Fearless 50 is all about, “Fearlessness is not the absence of fear, nor does it make one immune to failure. Enrico De Leon , Associate Director, Marketing Operations, AMRI Global. It’s about being brave.
It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. In this blog, I’ll share key insights from our 2017 Connectivity Report and how it impacts marketing teams: People Connect to Satisfy Human Needs. I’m losing connectivity.”. Share your thoughts below!
This Industry blog explores the ins and outs of the Professional Service industry. The demand for PhD-led insights is massive, and will only get stronger. We’re in the service of marketing, but it's clear that we will continually refresh our perspectives and harness psychological insight for better marketing outcomes.
Tools like Google’s PageSpeed Insights and Google Lighthouse are essentials. Google PageSpeed Insights gives the real-world performance of the pages within your site for both mobile and desktop devices. These plugins will correct redirects and speed the de-indexing process. SEO is the fertilizer for page relevance continuity.
Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.” For more experienced teams, it might include setting up best practice program templates to enable scaling (via cloning) and extending access and insights to sales through built-in tools.
Some of the challenges sales teams face during outreach may provide insights for creating conversion-driven marketing campaigns. Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. Lack of cooperation can lead to ineffective messaging and misallocation of budget.
But when I embraced a new opportunity as editor of one of our blogs, these concepts soon came into focus. Through constant growth, the blog became the best place to prove our Content Marketing knowledge daily. They continuously strive to produce incredible materials for Rock Content’s blogs, as well as for our clients.
I haven’t had personal or professional interactions with them, so I can’t provide detailed insights regarding the criticism. Empowering SEOs and website owners By prioritizing only Google's algorithms, we risk making those algorithms the de facto standard, potentially leading to a web monopoly.
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