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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO
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How Privy’s former CMO learned to love low-budget, scrappy marketing

Hubspot Marketing

I would spend all day finding blogs and drafting comments on blog posts, back when blog comments were a community builder. That might mean posting on LinkedIn, replying to threads on Reddit, or sharing insights in niche Slack groups. Use scrappy plays to de-risk bigger bets. The truth? That would lead to coverage.

CMO
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How to Write Content that Generative AI Search Engines Will Cite, According to Experts

Hubspot Marketing

In this article, we’ll explore the insights we already have about writing for generative AI and raise questions we still need answered. Let’s talk about one of my favorite examples: recipe blogs. De-emphasis on SEO. She describes a hypothetical blog post about solving customer service. A bot can’t do that.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. By interviewing an expert to uncover their secrets, you prove to potential customers that you're dedicated to delivering the best advice and insight out there. Content Marketing Lead Generation 5.

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From Anonymous to Known: Behavioral Data’s Role in Website Visitor Identification

Customers.ai

Binging your blog? It gives you insights that forms and purchase data alone cant and by analyzing visitor activity, you can uncover who they are, what they want, and how to engage them effectively. What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach.

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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

His approach offers a playbook in founder-led content strategy, balancing personal insights with company messaging. One person I really admire who does a great job talking about this is Susana de Sousa , a support leader at Loom. Then, I wrote a blog post about our process and how we go through it.

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The state of inclusive marketing in 2025 [new data + expert insight]

Hubspot Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Howard says the brands that get a positive business impact are consistent: “It’s the brands that show they’re inclusive year-round versus during a key DE&I movement.