Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 136

Retail Advertising Advertisers Performance Marketing 136

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. What the Heck is Employee-Generated Content (EGC)? What the Heck is Employee-Generated Content (EGC)? When your employees speak, people listen. But fear not!

Transform 78

Transform User-Generated Branding Education 78

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. A challenging digital marketing world. But let’s face it.

Digital Marketing 136

Digital Marketing Advertising Advertisers Shopper Market 136

Martech

MAY 2, 2024

corporate employees, students, etc.). Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels.

Transform 75

Transform User-Generated Promotion Advertising 75

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. In addition, their employee engagement scores improved from 73% to 84%. Try different sprint lengths.

Transform 109

Transform Manufacturing Fashion Promotion 109

Martech

FEBRUARY 28, 2023

But there’s a disconnect between corporate expectations and real, measurable marketing goals from digital transformation. Across industries, companies must bring business into the modern world by offering their customers positive digital experiences. Customers expect a frictionless digital experience.

Transform 104

Transform PR Management Branding 104

Vertical Response

APRIL 19, 2024

Key Takeaways High employee productivity, fostered by effective engagement strategies and recognition, drives organizational success and contributes to a satisfying work environment. Beyond the macro-level benefits, such as economic performance and overall productivity growth, lies the micro-level impact on employees.

Management 95

Management Product Health Transform 95

Hubspot Marketing

MAY 30, 2023

In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers?

New Markets 113

New Markets Copywriting Digital Marketing Marketing 113

Martech

DECEMBER 7, 2023

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” It is indeed a true augmented reality experience.

Transform 105

Transform CMO New Technology B2C 105

Buffer Marketing

APRIL 11, 2024

From my experience, nonprofits and startups have startling similarities: Both have small teams of employees who wear multiple hats, and both depend on outside funding for operations, whether it's from investors or donors.  No Adobe experience required.   Knowledge gaps.   Manual errors.

Energy 104

Energy Marketing Marketers Direct Mail 104

Digital Marketer

SEPTEMBER 21, 2023

Social media is one of the most quickly evolving areas of digital marketing. Evaluate Your Team’s Skill Sets & Experience Before you can identify skills gaps, you need to establish the skills and experience your team currently possesses. It comes as no surprise that social media marketers are struggling to keep up.

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? Get MarTech!

Transform 96

Transform Customer Journey Analytics Customer 96

Hubspot Marketing

DECEMBER 21, 2023

As a company rep or prospective employee, you need to stand out from the pile. 5 Good Business Card Examples To Help Get You Started 12 Business Cards for Company Reps 12 Business Cards for Prospective Employees 11 Creative (and Useful) Business Card Ideas 5 Business Card Examples To Help Get You Started 1.

CMO 103

CMO Communications Management Law 103

Search Engine Land

APRIL 5, 2024

It stands out as a refreshingly unconventional business book that applies to business owners and employees alike. It is full of actionable insights, challenging entrepreneurs and employees alike to rethink the essentials for success. Dig deeper: 12½ emotional ingredients for SEO success

SEO 125

SEO Marketing Marketers New Technology 125

Adobe Experience Cloud Blog

AUGUST 6, 2020

We had little choice but to pivot to all available digital resources for conducting business internally as well as with customers and partners. The world discovered simultaneously how much it needs both the human and the digital aspects working in collaboration to enable life and business to pivot, adapt, and reinvent normal.

Transform 174

Transform Shipping Entertainment Communications 174

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Specializing in a segment or platform that experiences a pullback or recession can threaten the survival of your agency.

Digital Marketing 108

Digital Marketing Marketing Marketers Price 108

Search Engine Land

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape. Moreover, we tend to buy from the brands we know.

Marketing 111

Marketing Marketers CRM Digital Marketing 111

Martech

FEBRUARY 8, 2024

The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use. Medallia has four new generative AI solutions for its Medallia Experience Cloud.

Transform 83

Transform Shipping User-Generated CRM 83

Martech

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape. Moreover, we tend to buy from the brands we know.

Marketing 108

Marketing Marketers CRM Digital Marketing 108

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker?

Transform 168

Transform Customer Journey Thought Leadership Education 168

Search Engine Land

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. A challenging digital marketing world. But let’s face it.

Digital Marketing 105

Digital Marketing Advertising Advertisers Shopper Market 105

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Which makes for a smooth segue into the next trend: customer experience.

Market Trends 141

Market Trends Digital Marketing Whitepaper Manufacturing 141

Martech

MARCH 28, 2024

Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. Then marketers can easily send these AI drafts to a creative team at Media Shower who turn them into polished, professional marketing materials.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

Martech

NOVEMBER 2, 2023

Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Transform 110

Transform User-Generated Analytics Management 110

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. This includes monitoring data centers, networks, endpoints, and employees. And for marketing teams, it means leveraging data to improve user experiences.

Customer 100

Customer Finance PR CMO 100

Search Engine Land

JUNE 27, 2023

Upskilling and reskilling, defined According to LinkedIn Learning : “When an employee undertakes learning to expand their existing skill set, that learning is known as upskilling. Employee reskilling involves learning new skills outside of the worker’s existing skillset. Why do 80% of PPC specialists need upskilling?

SEO 97

SEO Social Media Marketing User-Generated PR 97

Chief Martec

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. 2) Any apps that are personally used by employees without being expensed.

Price 95

Price Fashion Management Product 95

Digital Marketer

NOVEMBER 17, 2022

Why involve non-marketing employees into your marketing activities? In my experience, it’s always these three: Identify internal talent. When it comes to digital marketing, organizations tend to look for skills and talents from outside. But think about this: Your current employees know your product best.

Digital Marketing 70

Digital Marketing Marketing Marketers Marketing Strategy 70

Martech

FEBRUARY 24, 2022

Trends like the hybrid work shift and the looming metaverse have cemented our digital reality while workforce and customer demands continue to escalate and create new challenges. businesses due to poor communication—or approximately $12,506 per employee every year. Deliver an exceptional employee experience with better communication.

Communications 98

Communications Product Management Customer 98

Sales Force: CMO

MARCH 4, 2022

Companies want to deliver a seamless, connected, and personalized customer experience (CX). There are many pieces to CX, but the digital experience (DX) is key. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.

Customer 83

Customer CMO Management Product 83

Search Engine Land

JANUARY 18, 2024

Just look at all the changes that happened in SEO in 2023 alone – not the least of which was Google’s Search Generative Experience, which can put SEO on its head again. Without technical SEO, creating the optimal user experience is impossible. for employees. And as we know, cheap SEO is a near-death experience.

SEO 128

SEO User-Generated CMO Energy 128

Search Engine Land

SEPTEMBER 8, 2023

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Is it the benefits? Growth opportunity? Work arrangement?

Advertising 138

Advertising Advertisers Transform Analytics 138

Martech

JANUARY 26, 2022

In previous articles, I addressed how CMOs and leaders have had to navigate an array of emerging trends, from new digital demands and customer preferences to growing workforce dispersion and diversity. Now, as ongoing global disruption ushers in a new digital and hybrid era, it’s time for leaders to embrace that there’s no turning back.

Communications 82

Communications Price Customer Place 82

Martech

DECEMBER 16, 2022

Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally. We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc.

CRM 86

CRM Customer Acquisition CMO eCommerce 86

Hubspot Marketing

JANUARY 2, 2023

Recruiters should expect to negotiate between candidates with more than one offer on the table and provide offers that reflect their level of experience, education, and mindset. The new wave of employees will come with a different set of workplace expectations and priorities than the generations before. Employee Retention Trends.

Gen Z 114

Gen Z Law Marketing Marketers 114

Martech

AUGUST 31, 2023

Reticle AI’s emotional categorization capabilities and Adelaide’s attention measurement tools help advertisers align creative messages with emotionally congruent digital content, resulting in better resonance and engagement. Nagarro ‘s Genome AI platform personalizes digital experiences for its customers.

Shoppers 110

Shoppers Finance User-Generated Advertising 110