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How AI can drive modern marketing transformation

SmartBrief - Marketing

Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

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How the Right Creators Can Transform Your B2B Marketing

Duct Tape Marketing

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. so creators and influencers play a big piece of that.

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The two approaches to AI implementation: Collaboration vs. independence

Martech

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? These tools transformed AI insights into engaging, interactive multimedia experiences.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

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The top 50 genAI use cases in marketing

Martech

Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. The post The top 50 genAI use cases in marketing appeared first on MarTech. Processing.

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The 13-point roadmap for thriving in the age of AI search

Martech

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Optimize your on-SERP brand presence Google and Bing are increasingly transforming the SERP into walled gardens.

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.