Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. blocklist providers. Dig deeper: U.S. Social media platforms face a similar dilemma.

Law

Martech

MAY 12, 2025

Why It Matters For digital marketers, ops leads, and marketing directors under pressure to prove ROI, these benchmarks offer both a performance yardstick and a strategic lens. With smarter segmentation, deeper personalization, and multi-channel orchestration, the data suggests that more can indeed mean betterwhen its done right.

Digital Marketing

Vertical Response

AUGUST 3, 2025

The art of storytelling in email marketing is a powerful tool to capture your audience’s attention and foster emotional connections. Key Takeaways Storytelling transforms email marketing by creating emotional connections and enhancing audience engagement, making emails more than just promotional messages.

Email Marketing

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

Email Marketing

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing

AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? If youre here because youre asking, how much does it cost for email marketing? What Is the Average Cost of Email Marketing? great news.

Email Marketing

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. For our discussion, let’s say: ATL marketing involves broad campaigns aimed at wide audiences.

Direct Mail

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. For this prompt, try selecting t he email expert persona. Email: Business email address Sign me up!

Whitepaper

Hubspot Marketing

OCTOBER 22, 2024

Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age.

Analytics

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 5) Email Marketing Email marketing plays a crucial role in content strategy, allowing direct communication with your audience and driving engagement.

Content Marketing

Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Email marketing platforms, which automate and optimize email campaigns.

Management

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Hubspot Marketing

SEPTEMBER 30, 2024

Lauren Petrullo , CEO and founder of award-winning digital marketing agency Mongoose Media , adds to this sentiment: “The personalization that you can leverage with AI allows the consumer or the subscriber to feel like you’re talking to them one-on-one versus one-to-many,” she says. “I

Thought Leadership

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. For example, businesses earn an average of $5.78

CRM

Vertical Response

JUNE 11, 2025

Key Takeaways Marketing emails in 2005 were text-heavy and simplistic, focusing solely on promotion without personalization or advanced design. Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients.

Transform

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?

Email Marketing

Martech

AUGUST 22, 2024

GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.

User-Generated

Martech

AUGUST 15, 2024

From specialists to creative technologists Most marketing organizations rely heavily on specialists. A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing.

Marketing

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Read more about AI segmentation tools.

Education

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

Price

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology.

Transform

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO

Vertical Response

JULY 21, 2025

Introduction to Digital Marketing Digital marketing has become an essential part of any successful business strategy, enabling organizations to connect with their target audience through a variety of online channels. A key pillar of digital marketing is search engine optimization (SEO).

SEO

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C

Vertical Response

JULY 29, 2024

Digital marketing represents nearly 60% of total advertising expenditures, indicating a growing need for budget allocation in this area. Tracking return on investment (ROI) is critical to evaluating the effectiveness of budget spending in marketing campaigns. This approach helps balance risk and innovation.

Key Performance Indicator