Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 87

Education Search Marketers SEO Marketers 87

Search Engine Land

SEPTEMBER 6, 2024

Integrating SEO with other digital marketing efforts amplifies your results in the SERPs. Email, content marketing , social media and PPC ads can all work in tandem with your SEO efforts to create a comprehensive strategy that maximizes your online presence. Get the newsletter search marketers rely on.

Branding 104

Branding Customer loyalty SEO PR 104

illumin

MAY 29, 2025

Invest in your digital marketing Did you know that about 97% of people who are looking to purchase, repair, or customize their car start their purchase journey online? It’s imperative for dealerships to adopt a multifaceted digital marketing approach.

Advertising 59

Advertising Advertisers Shoppers Transform 59

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. Really, there are several big topics here.

SEO 105

SEO Branding User-Generated PR 105

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. In the beginning, the email address-only approach guarantees a wider initial lead base. Digital Marketer doesn’t sell -- it gives something valuable away for free.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

SEPTEMBER 6, 2023

Examples of an effective topic cluster strategy Let’s explore how a topic cluster strategy might work for “Digital Marketing”: Pillar content Start with a comprehensive article or guide covering all aspects of “digital marketing.” Content marketing. Email marketing.

SEO 133

SEO Digital Marketing Health Social Media Marketing 133

Neil Patel

JANUARY 31, 2022

E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Types of E-commerce Marketing. It’s easy to get overwhelmed when trying to learn about digital marketing. Paid Search Marketing for E-commerce.

Affiliate Marketing 119

Affiliate Marketing Influencer Marketing User-Generated Promotion 119

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. Vanity metrics in email marketing People are opening your emails!

Social Media Marketing 116

Social Media Marketing Key Performance Indicator Marketers Marketing 116

Orbit Media Studios

AUGUST 9, 2022

In search, clickthrough rates are in decline. But email marketing is disintermediation. There is no giant, digital monopoly between you and your audience. Once they share their email address, you have permission to contact them directly. Seriously, the tips below are from true email experts.

Email Marketing 142

Email Marketing Analytics CRM Digital Marketing 142

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . Let’s get started! The 5 top PPC companies in the world.

Non-Profit 145

Non-Profit eCommerce B2C Advertising 145

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Marketing Insider Group

NOVEMBER 18, 2010

Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketers Marketing 102

Sprout Social

JUNE 24, 2019

Arcane is the original digital-first agency helping its client partners navigate the ever-changing technical and digital landscape. Check out its participation in our digital #SproutSessions series. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising.

Non-Profit 92

Non-Profit PR Social Media Marketing Retail 92

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Marketing Insider Group

JUNE 29, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 94

Telemarketing Inbound Marketing Customer loyalty Whitepaper 94

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Neil Patel

OCTOBER 23, 2020

You’ll also find agencies that specialize in optimization, which offer well-written and formatted content to drive traffic through a search engine results page or SERP. Email Marketing. Email marketing agencies can help you move your prospects down your sales funnel. Job Functional Skills.

Marketers 143

Marketers Marketing Inbound Marketing Advertising 143

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

JULY 27, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

JUNE 3, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Content Marketing 92

Content Marketing Telemarketing Inbound Marketing Customer loyalty 92

Marketing Insider Group

DECEMBER 1, 2010

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rose Dec 1 2010 Lots of good points here, Michael.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

JULY 13, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 94

Marketing Insider Group

JUNE 24, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

MAY 18, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

Digital Marketer

MARCH 1, 2024

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Email marketing makes use of targeted campaigns to nurture potential customers.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Search Engine Land

DECEMBER 11, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. 5,000 for targeted email marketing. 5,000 for email marketing.

Promotion 96

Promotion B2C Retail Direct Mail 96

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing B2C Customer loyalty 75

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You can also defer your SEO efforts if you already have an in-house marketing team that knows what they’re doing and you’re making money from other promotion channels that are working well for you. SUBSCRIBE See terms.

SEO 139

SEO User-Generated Energy Promotion 139

Marketing Insider Group

OCTOBER 5, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81