Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO

SocialPilot

JUNE 26, 2025

People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. It has a dominant hold on Gen Z and millennial audiences globally. billion monthly users.

Gen Z

SocialPilot

FEBRUARY 12, 2025

” Use memes & pop culture references “When your engagement rate finally takes off: [Insert trending meme]” Keep it authentic, not forced “We wont pretend to be hip with Gen Z slang, but heres a trend we do understand: writing killer copy that converts.” Heres how your brand can adapt.

Copywriting

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Who is Generation Z? Most raised by Gen X. Understand the importance of digital marketing to Gen Z.

Gen Z

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z

Neil Patel

DECEMBER 28, 2021

Entertainment was another balm in a complicated year. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. How to Use the Search Trends Report to Generate Content Ideas. For example, we searched “digital marketing.”.

Gen Z

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z

Martech

JUNE 14, 2022

“With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.” ” Get the daily newsletter digital marketers rely on. Processing.Please wait.

Gen Z

Martech

JUNE 2, 2022

. “TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. Get the daily newsletter digital marketers rely on.

Gen Z

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. billion views in just three weeks. Dash Hudson.

Gen Z

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Does your audience prefer informational content, entertaining content, or a mix of both?

Social Media Marketing

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. And yet many have entertained their way into seven-figure incomes by playing video games all day or doing make-up tutorials.

Gen Z

Sprout Social

JULY 13, 2022

We’ve experienced a huge spike in interactions across all social networks,” says Scott Jones, CEO of 123 Internet Group , a UK-based digital marketing agency. “We Keeping your European social media presence in maintenance mode may have worked in the past, but now, businesses will need a tailored strategy to succeed in the market.

Gen Z

Buffer Marketing

JULY 28, 2024

A good example is Wendy's Facebook marketing strategy. It gets a ton of engagement because their audience responds to entertaining content. 💡 Learn more : A Straightforward Approach to User Generated Content that Connects Why do user-generated content, memes, and questions work on Facebook?

Gen Z

Spiralytics

DECEMBER 5, 2022

No doubt, nostalgia marketing won’t be going away anytime soon as long as it successfully appeals to consumers’ sentimental pasts. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. Nintendo Entertainment System (NES).

Gen Z

Hubspot Marketing

OCTOBER 24, 2022

Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. Not the most entertaining topic in the world, right?

Gen Z

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.

Market Trends

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.?

Gen Z

Hubspot Marketing

APRIL 29, 2024

Nostalgia wraps us in a comforting blanket, and that’s why it works,” says Digital Marketing Strategist Charles Lange. You can add elements like games or themed segments to keep the show entertaining. Image Source This especially resonates with older generations and reminds baby boomers of their past snapshots from youth.

Gen Z

Sprout Social

APRIL 28, 2020

For example, if you’re tailoring your Tweets for a Gen Z audience, but the majority of your followers are actually 35-44, it’s time to mix up your messaging. Use GIFs in your Tweets to entertain your followers. Or perhaps, your audience is made up of mostly women, but your goal is to engage with a more gender-diverse crowd. “If

Gen Z

Hubspot Marketing

MAY 31, 2024

Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertisers

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Do your customers come to you looking for a solution to a complex problem or do they want to be entertained? hours each month.

Branding

Hubspot Marketing

JANUARY 5, 2021

Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More User-Generated Content (UGC). Image Source.

Gen Z

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. So, always keep an eye on the data and Influencer Marketing statistics to follow the evolution of this trend.

Influencer Marketing

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires.

Customer loyalty

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. On the other hand, high-quality content that sparkles, entertains, and draws people in does the opposite.

Shoppers

Hubspot Marketing

FEBRUARY 16, 2023

For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. LinkedIn Despite only roughly 10% of marketers rating LinkedIn as their top channel for ROI, LinkedIn is an incredibly effective channel for lead generation and nurturing.

User-Generated

Spiralytics

FEBRUARY 5, 2023

As a consumer, some marketing messages that present gender stereotypes can be considered offensive. It also places the organization that delivers this marketing in a negative light. 81% of Gen Z members don’t believe that gender can define a person the same way as it could in the past. Gender Marketing FAQs 1.

Gen Z

Spiralytics

MAY 9, 2024

The same goes for TikTok’s short, entertaining clips. Gen Z , in particular, are drawn to exclusive and time-sensitive experiences, and if these generations are your target, ephemeral content is your ally. Here are tips to apply and maximize ephemeral content for your digital marketing efforts: 1.

Digital Marketing

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. This can engage your audience, encourage user-generated content, and increase your brand visibility.

Social Media Marketing

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. million Content: It’s not a Filipino TikTok influencer list without Vice Ganda—arguably the most iconic comedian and entertainer of her generation.

Gen Z

Spiralytics

FEBRUARY 7, 2023

User-generated content As the COVID-19 pandemic detached Filipinos from their normal daily lives, some social media platforms paved the way for entertainment. It has become quite a popular trend to write testimonials about various goods and services and post them on their channels for the general public to read.

Social Media Marketing