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Agency earns 43 awards from Advertising Club of Connecticut

Adams & Knight Marketing

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. Maislen is a 37-year industry veteran with extensive copywriting experience for a variety of clients and mediums.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

We needed to understand what happened overall to segment and prioritize. Overall content health. Since our client’s solution only works with iOS, India is not the right market to focus on. which is their most relevant and larger market. Digging into each page would take too much time. Link profile. Technical SEO.

SEO 91
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Market segmentation: a complete guide

Welcome Software

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. What is market segmentation?

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How to scale personalization efforts with data-driven marketing

Martech

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 127
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Different ways of seeing the customer: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how do you see the customer? Faced with the worst public health crisis in more than a century, U.S. consumers used the telephone more than ever before.

Transform 117
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Topical and Tangential Content | How to Boost Your Organic Traffic

Adobe Experience Cloud Blog

They might not care so much about mileage on shoes and instead gravitate toward bigger topics like health, wellness, or sports. These guests posts on relevant sites raise Porch’s authority in their market segment, both in terms of SEO and traditional PR.

PR 171
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Influencer Marketing In 2024: A Guide On How To Use This Powerful Tactic

Rock Content

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Market segments Companies from different market segments are looking for results with influencer marketing. There are no restrictions.