Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Can they keep the team focused on clear results?

Transform

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. You can apply a content monitoring process across digital platforms and content types. You can then use the performance data to improve your content marketing strategy.

eCommerce

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. But organic and hybrid efforts typically require a broader ROI calculation for a complete view.

CRM

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing

Search Engine Land

JULY 16, 2024

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. Google is now compiling its own list of the best in the market, explicitly recommending specific solutions to its users.

Key Performance Indicator

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? Email: Business email address Sign me up! Processing.

Key Performance Indicator

Martech

SEPTEMBER 18, 2024

Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.

Customer

Sachs Marketing Group

MARCH 12, 2025

In todays digital landscape, healthcare providers must leverage advanced marketing tools to reach the right audience. Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. Demographic data (age, gender, interests, location).

User-Generated

Backlinko

JULY 19, 2024

You can also track your rankings across devices and locations to see how your website performs in different markets. You can also change the data source for your key performance indicators (KPIs). Perfect for businesses targeting specific geographic markets. The tool uses Semrush’s extensive data set.

SEO

Backlinko

NOVEMBER 1, 2024

Local market: Roofing in big cities may be a competitive market, so to compete, you may have to spend more (time and/or money) to keep up with your rivals Business goals: Do you want to aggressively rank for the most valuable keyword in your locality in three months? In other words: You don’t have time to spend on marketing yourself.

SEO

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Generate 500 qualified leads in two months.

PR

Power Digital Marketing

JUNE 7, 2025

Paid social media advertising has become an integral part of most marketers’ strategies to drive targeted traffic, generate leads, and boost conversions. It’s also important to set measurable KPIs (Key Performance Indicators) that align with your business goals. Let’s talk strategy !

Key Performance Indicator

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Marketing work management tools: Help track progress. It’s a tricky balance. Want to make this seamless?

Branding

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Successful strategies integrate both inbound and outbound marketing to build a steady pipeline of qualified leads. Engage in LinkedIn groups and use targeted ads to reach key industries and job titles.

Key Performance Indicator

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy

Backlinko

DECEMBER 23, 2024

Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free. This is why SEO is one of the most affordable and accessible digital marketing tactics available. Your manufacturing business might very well use both paid and organic marketing channelsand to great effect.

Manufacturing

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. You may hear people refer to them as “social media KPIs” or key performance indicators.

Analytics

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Having an actionable plan with clearly defined goals is key to sending emails on time. How do you structure an email marketing campaign? What makes an email marketing campaign successful?

Copywriting

Backlinko

APRIL 10, 2025

This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Or how technical issues could be holding your keyword performance back. Create SEO Reports from 20+ Marketing Data Sources You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports.

SEO

SMA Marketing

FEBRUARY 20, 2025

As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely.

Key Performance Indicator

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Blogging builds brand loyalty One fast track to brand loyalty may, surprisingly, be content marketing.

Branding

Neil Patel

AUGUST 7, 2025

That’s why I cut through the noise to bring you the changes that actually matter for marketers and agencies. Key Takeaways Search is evolving fast: AI citations favor high-traffic sites, while Google adds audio responses and Instagram posts show up in search results. households, over 80 percent of the connected TV (CTV) market.

Digital Marketing

Search Engine Land

AUGUST 28, 2024

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Look at the broader market conditions.

Shoppers

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Avinash Kaushik

NOVEMBER 26, 2024

Each week, my newsletter shares strategic frameworks and practical here's how to stay at the very bleeding edge of CFO-proof Marketing and Analytics. The Last-Click Methodology will give the entire credit for my conversion to email marketing. If you are doing Brand Marketing right, you are measuring one of only three KPIs: 1.

Analytics

Search Engine Land

OCTOBER 2, 2024

Like everything in SEO, these depend on several factors, such as your key performance indicators (KPIs), the type of website you manage and the countries you target. While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. Processing.

SEO

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. What are Facebook KPIs? billion users. So, whats the first step?

Key Performance Indicator

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? But you’re a savvy, experienced digital marketer, so this is not news to you.

Digital Marketing

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing

Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing

Smart Insights

NOVEMBER 1, 2022

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to … The post Define effective digital marketing KPIs to achieve your goals in 2023 appeared (..)

Digital Marketing

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. AI represents one set of capabilities to consider among many marketing technology options.

Transform

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing