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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

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Transforming email addresses into actionable insights by AtData

Martech

In a data-driven world, personalization is the key to effective marketing, and with email continuing to prove its worth in the digital marketing space as a key identifier, it’s a crucial component not to be overlooked. The post Transforming email addresses into actionable insights appeared first on MarTech.

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Digital Marketing Spending Soars as Marketers’ Roles Reach Higher Echelons

The CMO Survey

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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Laying the groundwork for AI in MOps: How to get started

Martech

Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. By evaluating your marketing technology setup and orchestrating the role AI will play, you ensure it enhances, not complicates, your marketing ecosystem. Assess your current digital ecosystem.

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25 Must-Have Digital Marketing Agency Tools in 2024

Customers.ai

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

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