Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Search Engine Land

JANUARY 22, 2023

PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Pinterest Search Is Now Customized By Gender 2015: Pinterest adjusted its Guided Search system to serve results that differed depending on whether the user was female or male.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Rock Content

JUNE 26, 2023

As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries. In March of 2022, RivalMind took things a step further by becoming a Managed Services client with WriterAccess.

Product 83

Product Manufacturing Food Management 83

Neil Patel

JANUARY 19, 2022

Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing?

Search Marketers 133

Search Marketers Real Estate Customer Marketing 133

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

MARCH 23, 2023

Summer Olympics postponement further shakes 2020 ad spending expectations 2020: The postponement would impact digital as well as TV ad spending plans. Court: Use Of Trademark In AdWords Copy Is An Infringement 2008: One of the first times the plaintiff won in a case between advertisers over trademarks in search ads.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Search Engine Land

NOVEMBER 9, 2022

That said, many digital marketers already worked remotely. One of the biggest challenges is productivity. Being productive while working remotely has always been tricky. Not to worry – here are 10 things to eliminate from your life to be more productive at work. I know many who have done the same. Distractions.

Product 98

Product Management Digital Marketing SEO 98

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. Knowledge Panel) at the top of the search results – right above the organic results. Cards will also vary.

Management 98

Management Product Health Advertising 98

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Search Engine Land

MARCH 27, 2024

Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves. Enhanced personalization: Personalization is crucial in today’s digital landscape. Get the daily newsletter search marketers rely on. See terms.

Marketing 107

Marketing Marketers CRM Digital Marketing 107

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Nowadays, you need to learn how to create a podcast with generative AI to be more productive.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe. PMax adoption.

Advertising 86

Advertising Advertisers User-Generated Search Marketers 86

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

eCommerce 132

eCommerce Retail Digital Marketing Advertising 132

Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Plus, many PPC specialist or digital marketing roles require you to have a Google Ads Certification.

Price 89

Price Advertising Advertisers eCommerce 89

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? What is a headless CMS?

SEO 99

SEO Digital Marketing Management Product 99

Search Engine Land

MARCH 21, 2024

Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. Process: Understanding their process, workflow and digital strategy. Website hosting and CMS How and where is your website hosted and content managed?

SEO 102

SEO Education Communications Digital Marketing 102

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But be careful.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. One major problem many SEOs and leadership have with managing SEO teams is aligning the team’s activities to business or marketing priorities. Get the daily newsletter search marketers rely on.

SEO 82

SEO PR Key Performance Indicator User-Generated 82

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Search Engine Land

DECEMBER 4, 2023

Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? To help answer that, let’s first look at what chatGPT has done for search marketers. Early uses for GPT-3.5 The doctor.

Transform 117

Transform Copywriting User-Generated Price 117

Martech

MARCH 16, 2022

“Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies,” Russell Ketchum, director, product management at Google, said in the announcement. Get the daily newsletter digital marketers rely on. Why we care.

Analytics 112

Analytics Digital Marketing Management Search Marketers 112

Search Engine Land

NOVEMBER 8, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me!

SEO 108

SEO User-Generated Education Digital Marketing 108

Search Engine Land

DECEMBER 15, 2023

Life as a search marketer – freelance, agency, or client-side – is full of deadlines. Why search professionals have so many deadlines Let’s start by examining why search marketing professionals have deadline-filled workdays that often cause pressure. Rarely is that the case for a search marketer.

Communications 93

Communications SEO Search Marketers Management 93

Search Engine Land

OCTOBER 27, 2023

Dig deeper: PPC management checklist: Daily, weekly and monthly reviews Weekly reports A weekly cadence is usually the shortest duration people are asked to report on. The audience for these reports might be your regular point of contact or a direct manager so that the analysis can be more in-depth. SUBSCRIBE See terms.

Management 121

Management Product Digital Marketing Search Marketers 121

Search Engine Land

JUNE 20, 2023

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Get the daily newsletter search marketers rely on. Try using disconfirming questions. Here’s how. SUBSCRIBE See terms.

User-Generated 96

User-Generated Digital Marketing Communications Marketing Strategy 96

Search Engine Land

NOVEMBER 17, 2023

At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions. UGC is a game-changer in digital content. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Get the daily newsletter search marketers rely on.

User-Generated 116

User-Generated SEO Education Promotion 116

Search Engine Land

DECEMBER 7, 2022

This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. . The best path to advance your SEM career involves: Delivering stellar execution and task management. Manage tasks and deadlines relentlessly. Taking ownership of projects of any size.

Health 92

Health Management Promotion Search Marketers 92

Search Engine Land

JULY 6, 2023

GA4 is easier (when it’s been set up properly) Tim Barlow, managing director of Attacat, says that GA4 is a superior tool to UA because: “Customisation is easy.” It’s a great tool for understanding audiences Andrew Glenn, digital experience analyst and SEO Manager at Abbott, says that he is a huge fan of GA4.

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Give a brief overview of search generative experience.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Search Engine Land

JUNE 13, 2023

For the last 16 years, I have owned and run a small digital marketing agency. made the permanent move to Spain and managed a pretty successful business worldwide. The secret is how you manage your workspace, time, boundaries, team and technology. Get the daily newsletter search marketers rely on.

Communications 97

Communications Management Digital Marketing Search Marketers 97

Search Engine Land

AUGUST 1, 2023

One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. Simple gestures like comments on project management tools, Slack channels, and highlighting in analysis can be effective and do not require grand gestures or overzealous comments on calls. SUBSCRIBE See terms.

SEO 86

SEO Key Performance Indicator Transform Education 86

Duct Tape Marketing

AUGUST 15, 2014

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Search on Mobile Devices. The Future of Mobile Search Marketing.

Search Marketers 70

Search Marketers Manufacturing Marketing Marketers 70

Search Engine Land

NOVEMBER 11, 2022

Early in their educational journey, a marketer or digital marketer very rarely – if ever – declared, “I want to optimize websites and chase the Google algorithm for brands to revolutionize the way humans and businesses connect forever.”. Get the daily newsletter search marketers rely on. SEO manager.

SEO 95

SEO Education Digital Marketing Management 95