Jeff Bullas

FEBRUARY 13, 2023

We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. How will A.I

Digital Marketing 321

Digital Marketing Transform User-Generated Marketers 321

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Be a clear, no-BS communicator,” he adds. Consolidate where you can.

Digital Marketing 120

Digital Marketing Transform CMO Marketers 120

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 274

Manufacturing Finance Logistics Transform 274

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This information is highly useful to the broader marketing team. Processing.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Processing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. AI represents one set of capabilities to consider among many marketing technology options. This guides budget allocation decisions.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead?

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead?

Transform 59

Transform Finance Marketers Marketing 59

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. This is John Jantsch. My guest today is Nick Bennett.

Transform 67

Transform B2C Influencer Marketing Marketers 67

Trade Press Services Newsletter

MARCH 6, 2025

Follow these tips to make sure your resume rises to the top of the digital pile in 2025. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. Staying on top of these trends is essential to getting noticed. Embrace AI Tools with Caution.

Transform 243

Transform Thought Leadership Communications New Technology 243

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. Fortunately, as marketers, we‘re used to this. Embracing a holistic marketing approach.

SEO 117

SEO Transform User-Generated Health 117

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 137

Transform Customer CRM Finance 137

Jeff Bullas

MARCH 7, 2023

Why does that matter for marketing? Marketing is both an art and a science. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. But creating art is time consuming and expensive.

Digital Marketing 246

Digital Marketing Transform User-Generated Advertisers 246

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 264

Transform Marketers Marketing Digital Marketing 264

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. routinely outperforms competitors with teams ten times their size. They don’t possess superhuman abilities and they don’t work 24/7.

Transform 122

Transform Marketers Marketing User-Generated 122

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 111

Retail eCommerce Transform Digital Marketing 111

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Transform 140

Transform Copywriting Marketers Marketing 140

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform 130

Transform Whitepaper Digital Marketing Management 130

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 117

Transform Digital Marketing Content Marketing Marketers 117

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Looker Studio and Tableau are popular data visualization tools for digital marketers.

Transform 135

Transform Analytics Key Performance Indicator User-Generated 135

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. AI Overviews prioritize comprehensive, interconnected content.

Transform 127

Transform User-Generated SEO Digital Marketing 127

Aspiration Marketing

OCTOBER 17, 2023

A HubSpot Marketing Hub Implementation can be a transformative journey for your business, catapulting your marketing efforts to new heights of efficiency and effectiveness. This guide will walk you through the essential steps and ensure a seamless integration of HubSpot Marketing Hub into your operations.

Transform 290

Transform Marketers Marketing Digital Marketing 290

Hubspot Marketing

OCTOBER 31, 2024

It was all part of an eerily good marketing campaign from indie film distributor Neon, and it racked up a respectable $22 million for Longlegs ’ opening weekend in July. I asked our spookiest HubSpot marketers: What made Neon’s campaign so effective, and what tactics can we bring to our (hopefully) less macabre marketing efforts?

Transform 112

Transform Marketers Marketing Entertainment 112

Businesses Grow

DECEMBER 8, 2022

One of the common arguments in marketing is that AI can never replace the human voice. In 2023, marketing and the marketing profession will be transformed. In a special edition of The Marketing Companion, I had the opportunity to pick the brain of an industry legend. In this spellbinding interview, Shelly explains.

Transform 145

Transform Marketers Marketing Copywriting 145

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We live in the age of the great ABM platforms, so why is frustration with them so widespread? Sounds great, right?

Transform 131

Transform CRM Analytics Management 131

Lynton Web

OCTOBER 25, 2024

Communication is the lifeblood of any successful business, and mastering the art of asking the right questions can transform your client relationships and team dynamics. Consider these examples: Closed-ended: "Is your current marketing strategy working?" Tell me about your most successful marketing campaign to date.

Digital Marketing 52

Digital Marketing Transform Marketers Marketing 52

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? These tools transformed AI insights into engaging, interactive multimedia experiences.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. Dig deeper: What do SEO platforms do and how do they help marketers get found on search engines?

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction. So, why does this matter?

Transform 126

Transform Customer Journey Analytics Digital Marketing 126

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated 131

User-Generated Transform SEO Law 131

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 264

Transform New Technology Marketers Marketing 264

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. This is a warning to all business professionals. this might be a “shame on you” moment. I was wrong.

Transform 130

Transform Analytics User-Generated Management 130

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic. In your inbox.

Transform 120

Transform Branding Management Education 120