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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

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Small But Mighty: Unlocking the Power of Microcontent

Trade Press Services Newsletter

For B2B marketers, this change in consumer behavior presents a significant challenge. Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. This approach leads to brand awareness and a more loyal following.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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What today’s consumers expect — and how marketers should respond by Digital Marketing Depot

Martech

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now. The post What todays consumers expect and how marketers should respond appeared first on MarTech.

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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot

Martech

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Download the white paper and start reshaping your approach today. And younger audiences arent shy about walking away if you miss the mark.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

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First-party data checklist for marketers by Digital Marketing Depot

Search Engine Land

The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection, creating personalized experiences, and optimizing through data analysis. Visit Digital Marketing Depot to get your copy.