Search Engine Land

OCTOBER 1, 2024

The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection, creating personalized experiences, and optimizing through data analysis. Visit Digital Marketing Depot to get your copy.

Digital Marketing 75

Digital Marketing Marketing Marketers Management 75

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper 113

Whitepaper Key Performance Indicator Thought Leadership User-Generated 113

Martech

MAY 21, 2025

Artificial intelligence is reshaping how marketing teams operatebut not through vague promises or futuristic scenarios. This resource is designed for marketing professionals seeking to reduce manual workload, streamline campaign execution, and deliver more relevant, timely experienceswithout compromising quality or oversight.

Digital Marketing 83

Digital Marketing Marketing Marketers Whitepaper 83

Martech

MAY 5, 2025

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). Download the full report to see how AI and synthetic data are reshaping market research and what it means for your next campaign.

Market Research 106

Market Research Digital Marketing Branding Marketing 106

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever.

Whitepaper 113

Whitepaper Digital Marketing Email Marketing Marketing 113

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. When you activate your employees, though, it’s marketing magic.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 113

Retail eCommerce Transform Digital Marketing 113

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Land

SEPTEMBER 18, 2024

Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI.

Digital Marketing 86

Digital Marketing Advertising Advertisers Marketing 86

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. And if something’s not working?

Digital Marketing 142

Digital Marketing Whitepaper Fashion Communications 142

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Search Engine Land

MAY 22, 2024

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI.

Whitepaper 93

Whitepaper Digital Marketing Marketing Marketers 93

Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Visit Digital Marketing Depot to download 8 New Winning SEO Tests. Learn more!

Whitepaper 104

Whitepaper Digital Marketing SEO Marketing 104

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.

Digital Marketing 113

Digital Marketing Whitepaper Marketing Marketers 113

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). PointVisible).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. The post 10 ChatGPT prompts for digital marketers appeared first on MarTech.

Digital Marketing 117

Digital Marketing Marketing Marketers SEO 117

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Since ChatGPT’s release , AI has become a hot topic of discussion.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 114

Digital Marketing Whitepaper Customer Journey Marketing 114

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever.

Whitepaper 84

Whitepaper Digital Marketing Marketing Marketers 84

Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC.

Whitepaper 91

Whitepaper Digital Marketing SEO Marketing 91

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. Well, as you know, the marketing world changes too fast.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Jeff Bullas

FEBRUARY 19, 2023

For the average marketer, who is expected to write high-converting copy every day, it can be a steep learning curve with a lot of guesswork and ambiguity into what works. Yes, you can run split tests for your landing pages, ads, emails, and other marketing collateral. They’re not spitting out whole blog posts, books, or whitepapers.

Copywriting 299

Copywriting Whitepaper New Technology Digital Marketing 299

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Digital Marketing 128

Digital Marketing Marketing Marketers SEO 128

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Download a white paper.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

MAY 14, 2024

This in-depth white paper reveals the essential technical SEO strategies you need to future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes. Visit Digital Marketing Depot to download Technical SEO Tips to Master Google Core Updates.

Whitepaper 81

Whitepaper Digital Marketing SEO Marketing 81

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 87

Transform Marketing Marketers Gen Z 87

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers. What is Paid Media Advertising?

Advertising 62

Advertising Advertisers Whitepaper User-Generated 62

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 133

Digital Marketing Customer loyalty eCommerce Marketing 133

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Search Engine Land

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.

Digital Marketing 95

Digital Marketing Marketing Marketers SEO 95

Search Engine Land

NOVEMBER 29, 2023

Inside, you’ll find: Creative ideas for awareness-stage content like videos, podcasts and social posts Tips for driving leads with middle-funnel content like webinars and newsletters Guidance on final conversion content like case studies and product reviews Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP. (..)

Digital Marketing 130

Digital Marketing Content Marketing Marketing Marketers 130

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Digital Marketing 122

Digital Marketing Marketing Marketers Email Marketing 122

Search Engine Land

NOVEMBER 15, 2023

GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how they can benefit your business.

Digital Marketing 88

Digital Marketing Whitepaper Analytics Marketing 88

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketing 125