article thumbnail

How to secure leadership buy-in for digital marketing initiatives

Martech

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

article thumbnail

How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

This companywide alignment will not only enhance your marketing efforts but also foster a unified approach to delivering exceptional customer service to clients. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels. Be proactive in acquiring and leveraging new technologies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Essential KPIs to measure generative AI’s success in marketing

Martech

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. As with anything new, some were skeptical of its long-term value.

article thumbnail

The Future of Resumes: How to Optimize Your Resume for 2025

Trade Press Services Newsletter

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Staying on top of these trends is essential to getting noticed. Strike a Balance. At the same time, don’t underestimate the power of soft skills.

Transform 240
article thumbnail

How marketing workflows will change with AI

Martech

In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists. But buyer beware. Shopping is the easy part.

Marketing 126
article thumbnail

2025: The year for “hype” normalization

SmartBrief - Marketing

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

article thumbnail

Email content for B2B decision-makers: Best of the MarTechBot

Martech

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.