Power Digital Marketing

JUNE 7, 2025

From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent. That’s why UGC has become a go-to tactic for performance marketers. Looking to scale your paid social campaigns with a partner who gets performance? Let’s talk strategy !

Transform 52

Transform User-Generated Entertainment Analytics 52

Sprout Social

JANUARY 30, 2025

Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape. Kaplan has been recognized by Forbes and Business Insider as a top CMO, and was even called a Marketing Rockstar by Rolling Stone.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 135

Marketing Mix Global Marketing PR Thought Leadership 135

SocialPilot

JULY 14, 2025

Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” They’ll get ignored algorithmically and by users alike. But throwing in a few random keywords won’t cut it in 2025.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 24, 2023

In a data-driven world, personalization is the key to effective marketing, and with email continuing to prove its worth in the digital marketing space as a key identifier, it’s a crucial component not to be overlooked. The post Transforming email addresses into actionable insights appeared first on MarTech.

Transform 126

Transform Customer Journey Analytics Digital Marketing 126

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. How have your digital marketing processes changed? This is important because on those terms, marketing ends up being a significant voice in how we build our business performance strategy.

Transform 98

Transform Advertising Advertisers Finance 98

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 126

Digital Marketing Pharmaceutical Real Estate Transform 126

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Martech

AUGUST 31, 2022

Google has created a lot of opportunities to make your SEO strategy better informed and more diverse by including videos into your digital marketing routine. The post How video SEO can boost your overall digital marketing strategy appeared first on MarTech.

Digital Marketing 107

Digital Marketing Marketing Strategy SEO Transform 107

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Measure long-term performance. Personalize everything.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Martech

MARCH 21, 2024

Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. By evaluating your marketing technology setup and orchestrating the role AI will play, you ensure it enhances, not complicates, your marketing ecosystem. Continuous learning and adaptation.

Transform 127

Transform Analytics CMO CRM 127

Litmus

APRIL 6, 2021

With the rise of GDPR and CCPA compliance , two major pieces of privacy legislation, marketers have become very skilled at balancing the seemingly opposing forces of personalization and privacy. However, this new world without 3P cookies is even more transformational. Understand your reliance on 3P cookies.

Transform 112

Transform Marketing Mix Performance Marketing Advertisers 112

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

The CMO Survey

JUNE 16, 2020

indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.” expected over the next year), further solidifying the shift toward digital. Marketing budgets hold : Despite headcount loss, 30.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

FEBRUARY 8, 2022

Get the daily newsletter digital marketers rely on. In this time, IDG acquired ABM platform Triblio, B2B intent data platform LeadSift and KickFire, a marketing data and intelligence solution. B2B marketing and sales channels have never been more fragmented and complicated. Processing.Please wait. Why we care.

Communications 98

Communications Transform Digital Marketing Branding 98

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% Keys to successful advertising.

Advertising 122

Advertising Advertisers Transform Customer Acquisition 122

Martech

MAY 31, 2022

Get the daily newsletter digital marketers rely on. Expert advice and multiple perspectives from professionals can improve the creativity of your marketing efforts. Read next: How are digital agencies helping marketers transform in 2022? How are digital agencies helping marketers transform in 2022?

Transform 107

Transform Energy Advertising Advertisers 107

Adobe Experience Cloud Blog

MAY 22, 2018

Marketing Is at a Crossroads. Our research study revealed two cultures emerging among the organizations we surveyed—those with a marketing-first culture, and those which are legal first. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

Law 134

Law Transform Thought Leadership Communications 134

The CMO Survey

JUNE 18, 2020

indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. CMOs are also using their employees to get active online (68.6%) and to improve digital interfaces (61.8%). Reflecting this shift, 62.3%

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Bannerflow

JUNE 8, 2021

We spoke to Fredrik Hagdahl, Head of Concept & Design at Bonnier News Brand Studio, until recently a conversion expert at Bonnier News Sales Growth & Performance about display advertising production at the publisher. What are the challenges facing you as a publisher when doing digital marketing? Next steps.

Customer 89

Customer Branding Transform Advertising 89

Econsultancy

FEBRUARY 21, 2022

As part of Econsultancy’s annual digital and marketing trends predictions, founder Ashley Friedlein proposed 2022 as the year of the Great Reset. Figure 2: Has the business indentified any skills gaps in the marketing department? Figure 2: Has the business indentified any skills gaps in the marketing department?

Transform 69

Transform Copywriting eCommerce Marketing 69

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. How it helps you This feature aims to transform how sales forecasts are made. And they are just the tip of the iceberg.

Transform 111

Transform Management Analytics Communications 111

Bannerflow

FEBRUARY 16, 2021

We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. What makes your digital marketing processes unique?

Product 87

Product Customer Transform Advertising 87

Customers.ai

FEBRUARY 7, 2024

Kasim Aslam CEO of Solutions 8 Twitter / LinkedIn Expertise: Digital Advertising, Entrepreneurship Kasim Aslam is the entrepreneurial force behind Solutions 8, recognized as one of the top Google Ads agencies worldwide.

Transform 88

Transform eCommerce Non-Profit Advertisers 88

Litmus

MARCH 15, 2024

While we’ll certainly miss the heyday of third-party cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. What happens when marketers lose third-party cookies?

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with DeLu Jackson , the EVP and Chief Marketing Officer of ADT, about the power of collaboration, harnessing different communication styles, Apple’s innovation, and more. “

CMO 59

CMO Transform Thought Leadership Energy 59

Martech

MAY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant. “A cohort is a form of a segment.

Digital Marketing 98

Digital Marketing Performance Marketing Transform Marketing 98

Martech

JANUARY 7, 2022

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Whitepaper 136

Whitepaper Marketing Marketers Management 136

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. While running email campaigns, I use AI to transform my email copies and make them more persuasive. But how did I create this guide?

Transform 105

Transform Marketing User-Generated Marketers 105

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait.

Advertisers 107

Advertisers Advertising Performance Marketing Digital Marketing 107

Hubspot Marketing

DECEMBER 13, 2023

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. Social Media Marketing Social media marketing isn’t just about pushing content out to customers. It’s also about engaging with them.

Inbound Marketing 112

Inbound Marketing PR Marketing Marketers 112

Martech

FEBRUARY 4, 2022

Get the daily newsletter digital marketers rely on. Building a positive relationship with your audience is another important component of email marketing; these relationships are critical for reaching your subscribers’ Inbox (I). Digital marketing is indeed an art, but it is also a science. Processing.Please wait.

Email Marketing 114

Email Marketing Management Law Marketing 114