Remove digital-transformation
article thumbnail

MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. He hosts the CIO In The Know podcast.

Transform 118
article thumbnail

How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

We had little choice but to pivot to all available digital resources for conducting business internally as well as with customers and partners. The world discovered simultaneously how much it needs both the human and the digital aspects working in collaboration to enable life and business to pivot, adapt, and reinvent normal.

Transform 174
article thumbnail

The digital transformation of a traditional business publisher

Martech

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform 118
article thumbnail

How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

article thumbnail

Digital Transformation Roadmap: Expert Solutions for CEOs in Need

yorCMO

Today’s customers expect digitization. If you’re not talking about making a digital transformation in your company yet, you’re already behind. The post Digital Transformation Roadmap: Expert Solutions for CEOs in Need appeared first on yorCMO.

article thumbnail

How are digital agencies helping marketers transform in 2022?

Martech

Agencies often play a role by providing digital services and executing digital strategies for clients as part of their digital transformation. Services that digital agencies provide shift with the priorities of their clients. The post How are digital agencies helping marketers transform in 2022?

Transform 116
article thumbnail

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

article thumbnail

Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.