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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

Gen Z 108
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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. This puts CX above price and other traditionally critical factors. Image source: [link].

Customer 111
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The Best Marketing Conferences of 2020

Marketing Insider Group

Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. The event is amazing (just seeing and possibly meeting Ann Handley alone makes this marketing event worth the price!) Adobe Marketing Summit.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

When asked specifically about hiring a lawyer, 48% of people said response time was the most important factor — even beating out price. Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Embrace Instagram Reels or TikTok.

Law 105
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. This puts CX above price and other traditionally critical factors. The customer experience has always been important, of course.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. MBA programs focus on the humanity of business, such as people management, organizational behavior, and leadership.