Hubspot Marketing

JANUARY 4, 2021

Other categories — event management and facilities management, for example — will radically reinvent themselves," says Russ Somers , VP Marketing, TrustRadius. Content marketing will start with conversations. The content marketing playbook we've been using is at least two decades old.

Market Trends 145

Market Trends Transform CMO Marketers 145

InTouch Marketing

JANUARY 31, 2024

Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age. These methods include print advertising, broadcast advertising and direct mail marketing. Most toss direct mail directly into the recycling bin.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

JANUARY 3, 2024

Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes.

CRM 100

CRM Direct Mail Customer Journey Marketers 100

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization.

Marketing Mix 69

Marketing Mix Direct Mail CMO Marketing Automation Platform 69

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels. Omnichannel marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Set Up

MAY 24, 2022

It’s been a hot second since our last in-person marketing event (February 2020 to be exact), but we made a plan to finally see our Set up community in person, and saw it through to success! Murnane shared the story of their “Aa Team” campaign where they leveraged nostalgia and a celebrity to raise brand awareness.

Direct Mail 52

Direct Mail Thought Leadership User-Generated Influencer Marketing 52

Customers.ai

OCTOBER 24, 2024

From our new direct mail capabilities to enhanced Klaviyo revenue reporting to our massively awesome Google Ads integration , it’s been non-stop. Personalized marketing = happy customers. Maximize Your Marketing Budget With demographic insights, you can allocate your marketing dollars where they matter most.

Gen Z 79

Gen Z eCommerce Analytics Direct Mail 79

Set Up

SEPTEMBER 19, 2023

We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. Historically, a traditional marketing approach was standard in the packaging space. The primary focus was shaking hands and meeting in person.

Transform 59

Transform B2C Direct Mail Food 59

verse.ai

JANUARY 22, 2025

With multichannel marketing , companies aim to reach consumers with their brand, but the experiences on each channel may be different. For example, most marketers already use multiple channels. Customers should receive marketing offers and communications that are tailored to their profile. Learn more about Verse today.

Customer Journey 59

Customer Journey B2C Marketers Marketing 59

Customers.ai

OCTOBER 15, 2024

Today’s visitor tracking tools can go even further, offering insights like identifying anonymous visitors, tracking the customer journey across channels, enabling personalized marketing, and so much more. This makes marketing efforts more relevant and engaging. Why is visitor tracking important for websites?

Shipping 59

Shipping User-Generated eCommerce Analytics 59

Customers.ai

OCTOBER 15, 2024

Today’s visitor tracking tools can go even further, offering insights like identifying anonymous visitors, tracking the customer journey across channels, enabling personalized marketing, and so much more. This makes marketing efforts more relevant and engaging. Why is visitor tracking important for websites?

Shipping 52

Shipping User-Generated eCommerce Analytics 52

Lusha

APRIL 18, 2021

Personality assessment software that analyzes the social media accounts of your targeted decision makers to give you insights into their personality and tips about their communication style. A pipeline management system that helps grow your account pipelines, send ABM campaigns, and more.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52