Martech

MAY 16, 2024

Innovation is at an all-time high, highlighted by the rise of generative AI and over 100 new AI products last year alone. We rarely discard marketing channels (direct mail, email, social media, etc.) and instead layer on new channels as they emerge. Martech stacks have grown larger. Marketing is an additive function.

Transform 113

Transform CMO Direct Mail New Technology 113

Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. The phone book was replaced by online search. Telemarketing was replaced by SMS marketing.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Marketing Insider Group

JUNE 11, 2013

Pieces of mail and profitability of US Postal service peaked in 2006. Plummeting ever since due to rise of email and decline of direct mail open rates. Key Consideration: Like content, technology and innovation will become key differentiators for all kinds of business. Is your organization ready? Slide 9: Disruption.

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Marketing Insider Group

JANUARY 5, 2016

From direct mail and TV ads, to banner ads, to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies have changed the way we think and work as marketers, and these changes are not slowing down anytime soon. In […].

Direct Mail 72

Direct Mail New Technology Marketing Marketers 72

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130

Finance Marketing Marketers New Technology 130

Martech

JANUARY 13, 2022

Direct mail. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content. Mobile push notifications and in-app messages. Social media. Digital advertising. E-commerce sites. Collaboration.

Marketing Automation Platform 127

Marketing Automation Platform CRM Direct Mail Price 127

Marketing Insider Group

MAY 14, 2015

They don’t open direct mail. The theme for this year’s content marketing summit is creativity, technology and storytelling. The rise of new technologies, new platforms, and a whole generation of digital-savvy professionals and consumers is forcing brands to re-thing how they reach their audience.

Direct Mail 110

Direct Mail Millennials Entertainment Promotion 110

Marketing Insider Group

NOVEMBER 11, 2019

Advances in digital technology have transformed the world of marketing, perhaps more than any other industry. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. With Acquia Campaign Studio, organizations can onboard any channel and orchestrate seamless, one-to-one customer experiences everywhere. ActiveCampaign. What they are.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Set Up

JANUARY 24, 2023

Now that QR codes are more mainstream, and technology has advanced quite a bit, it makes sense for companies to utilize QR codes in processes and campaigns. Investing in new technology will certainly keep you ahead of the game, but make sure your audience is ready…otherwise your strategy may flop.

Direct Mail 59

Direct Mail Food New Technology Education 59

Digital Marketer

DECEMBER 19, 2022

They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. Customer Data & Efficient Targetting.

Transform 82

Transform eCommerce Retail Entertainment 82

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

Lusha

NOVEMBER 11, 2024

This involves: Sharing valuable content Engaging in conversations Establishing yourself as an expert in your field Why Inbound Sales is Important for SaaS Cost-Effective: Inbound sales tactics usually cost less than traditional outbound methods, like cold calling or direct mail.

CRM 52

CRM Whitepaper Non-Profit User-Generated 52

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Adobe Experience Cloud Blog

JULY 31, 2013

It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.

Direct Mail 134

Direct Mail Thought Leadership Millennials Email Marketing 134