Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Direct mail campaign. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event. I’m a huge fan of social media, especially LinkedIn.

Event Marketing

DirectMail2.0

OCTOBER 11, 2024

In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns. It’s why people are more likely to choose careers, products, or places that are connected to their name (e.g., What is Implicit Egotism?

Direct Mail

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

Martech

AUGUST 27, 2024

This is the obvious choice for cutting-edge organizations where customer data and proprietary predictions are part of the product. Direct mail. Clouds are governed by IT or enterprise data teams who need to understand the use case, prioritize resourcing and build functionality that drives cost in their cloud infrastructure.

Transform

DirectMail2.0

JANUARY 8, 2025

Sustainability Discount Offered: 1% Registration Period: November 20, 2024 December 31, 2025 Promotion Period: January 1, 2025 December 31, 2025 Description and Requirements: This add-on promotion supports environmentally conscious practices by incentivizing the use of sustainable materials and production processes in mail pieces.

Promotion

Customers.ai

DECEMBER 19, 2024

The product you know and love is leaps and bounds ahead of where it was just 12 months ago. Direct mail has an average open rate of 80-90%. And hey, with the holidays here and everyone checking their mail for holiday cards, theres no better time to show up where your customers least expect it. Why is this such a big deal?

Shoppers

The Drum

JULY 10, 2025

From Monopoly Go’s 90s sitcom parody to Greenpeace’s outdoor protest and Hiscox’s ruined direct mail, this week’s best ads prove that sharp, targeted ideas can turn quiet products and causes into culture-grabbing statements.

Direct Mail

Hubspot Marketing

JULY 22, 2024

This can include: Positioning Market share Offerings Pricing Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. What problems do they have that your product or service can fix?

Marketing Plan

Whos Mailing What

JUNE 26, 2025

You know, the company’s other products before we get into talking about mail? Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. You could have peel out coupons … they also qualify for Every Door Direct Mail.

Direct Mail

Customers.ai

DECEMBER 23, 2024

But email engagement goes even deeper than clicks: Email Replies : Especially for B2B marketers, a reply to your email can be a direct line to a sales conversation. Are they browsing specific products or spending time on your pricing page? Were talking Facebook Ads, Google Ads , direct mail , and more. Did they engage?

Price

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. People use it much more than we expected.

Non-Profit

Lynton Web

MAY 8, 2025

Consider investing in basic equipment and training to produce professional-quality videos in-house rather than relying on expensive production companies for every project. Video content can be repurposed across multiple platforms from full-length YouTube videos to short clips for social media and website integration.

Marketing Strategy

Lusha

JULY 21, 2024

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Industry: Some industries may be more aligned with your product or service than others. Authority (are they the decision-maker?),

Whitepaper

Martech

FEBRUARY 27, 2025

It also performs CRUD operations autonomously, reducing the need for manual navigation and improving agent productivity. These features aim to simplify video production for marketing and sales teams. Its AI agent, Penny, analyzes a businesss value proposition and customer base to generate targeted direct mail campaigns.

Direct Mail

Neil Patel

JUNE 25, 2025

Traditional media: Commercials, billboards , and direct mail are examples of traditional media. We found that search ads on Bing and Google drive among the highest conversions of any paid channel, second only to LinkedIn and Amazon (where product-specific ads are highly targeted).

User-Generated

illumin

JULY 23, 2024

Specifically, it identifies objects or features in the user’s environment (such as book covers or product labels) and overlays digital information onto them. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it.

Advertisers

Lusha

DECEMBER 9, 2024

It involves contacting people or companies who might not be looking for your product but fit your ideal customer profile. You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers.

Key Performance Indicator

Use Insider

NOVEMBER 13, 2024

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.

Customer Journey

Backlinko

JULY 25, 2025

For my furniture store, I’m going with: Google search ads Facebook ads Direct mail postcards Write yours down. You create a physical card, choose the delivery area (like ZIP codes or neighborhoods), and send it to local homes through a provider like USPS Every Door Direct Mail or FedEx. Large product photo.

Advertising

Spiralytics

MAY 2, 2025

Office.xerox ) Color used in content like direct mail pieces and collaterals leaves an impression that is 39% more memorable, making up follow-up calls more successful. Venngage ) In one survey, organizations that use performance dashboards report a 35% improvement in employee productivity. In addition, 34.3%

Transform

DirectMail2.0

JANUARY 14, 2025

For example, mailers shaped like your product or incorporating interactive elements like pull-tabs or foldouts can instantly grab attention. Leverage Texture and Specialty Finishes Physical touch is a key advantage of direct mail over digital communication.

Direct Mail

The Drum

JULY 8, 2025

Hiscox is putting a twist on direct mail marketing with its latest campaign featuring a wine-stained letter sent to its customers. The work from ad agency Uncommon is to tout the company’s home insurance product that targets high-value properties and contents. Read more here

Direct Mail

DirectMail2.0

DECEMBER 31, 2024

In this new interview series, Payton chats with industry leaders in printing and mailing to uncover trends, challenges, and opportunities shaping the future of direct mail marketing. Episode 1 features Christiana Trenum of Planet Direct Mail in Manassas, Virginia.

Direct Mail

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts.

User-Generated

Vertical Response

JULY 6, 2025

Targeting customers based on their behaviors, such as site visits or email opens, can improve the effectiveness of follow-up sales campaigns for a specific audience through direct mail and lead generation.

Email Marketing

Vertical Response

JULY 14, 2025

In practice, a marketing-oriented organizational structure often includes dedicated departments for marketing research, product development, sales, and customer service. Utilizing feedback from past events helps improve future community engagement efforts through event marketing, product improvement, analysis, and processes.

Non-Profit

Lusha

DECEMBER 9, 2024

Sales reps reach out directly to potential customers who might need to know they need your product or service. Outbound tactics include things like cold calling , emailing, sending snail mail, and connecting on social media. You’ve got a brand-new product and need to get the word out fast.

Communications

Backlinko

AUGUST 8, 2025

Direct mail is Phase 4 for most. Facebook organic for website traffic? Facebook organic for brand building and community? Facebook organic for brand building and community? Still fairly priced. And some channels that looked dead? They weren’t. The Yellow Pages are Phase 4 in most cities. But in some rural areas, they still convert.

SEO

Hubspot Marketing

JULY 8, 2025

If I said “print mail,” you’d probably think blood magic was more likely. But last year, 84% of marketers said direct mail had the highest ROI of channel they use. What I found was a master who not only knows direct mail — she used it to build her own 9-figure business. Use a custom URL just for your mailer.

Direct Mail

Hubspot Marketing

APRIL 14, 2025

Kevin Indig, Growth Advisor for Hims, Reddit, Dropbox, and Snap Inc This Week's Answer Lozelle says: "For me, the current most underrated marketing channel is Direct Mail. They earmark pages in a well-designed catalog of products they covet and are incentivized to purchase with direct mail pieces that feel curated and personal.

Gen Z

DirectMail2.0

JUNE 9, 2025

In this candid and inspiring conversation, Brad takes listeners through his unexpected journey from selling DVDs to leading one of the most cutting-edge platforms in omnichannel direct mail. helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0

Direct Mail

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail

Spiralytics

AUGUST 10, 2025

Office.xerox ) Color used in content like direct mail pieces and collaterals leaves an impression that is 39% more memorable, making up follow-up calls more successful. Venngage ) In one survey, organizations that use performance dashboards report a 35% improvement in employee productivity. In addition, 34.3%

Transform

Adobe Experience Cloud Blog

OCTOBER 13, 2015

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires. Direct mail gets noticed.

Direct Mail

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail