Customers.ai

DECEMBER 23, 2024

Heres how it transforms your email marketing strategy: 1. Were talking Facebook Ads, Google Ads , direct mail , and more. Book a Demo How Customers.ai Enhances Your Email Engagement Metrics Tracking email engagement metrics is one thing. Turning it into action? Thats where Customers.ai takes center stage. doesnt stop at email.

Price 71

Price Email Marketing Transform Direct Mail 71

Lusha

DECEMBER 9, 2024

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. It involves contacting people or companies who might not be looking for your product but fit your ideal customer profile.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Hubspot Marketing

JULY 17, 2025

At the same time, its Workflows automatically route gifts to the correct campaign and update donor records in real-time, ensuring every gift from galas, Facebook fundraisers, or direct mail flows into unified contact records without manual entry. Ready to see how HubSpot can transform your nonprofit’s donor relationships?

CRM 68

CRM Finance Transform Non-Profit 68

Use Insider

NOVEMBER 13, 2024

NA-KD is one of the companies that used these omnichannel automation and personalization capabilities to transform their marketing. Emarsys also offers more niche capabilities for direct mail, contact centers, and mobile wallet experiences. This is a great way to save time and effort when running multiple tests.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

DirectMail2.0

JANUARY 14, 2025

Leverage Texture and Specialty Finishes Physical touch is a key advantage of direct mail over digital communication. Use textured paper, embossing, foiling, or soft-touch coatings to create a sensory experience that makes the mail memorable. Foldable pieces that transform into a functional item like a calendar or notepad.

Direct Mail 105

Direct Mail Transform Marketing Marketers 105

Vertical Response

JULY 14, 2025

For example, analyzing past donation data might highlight that younger donors respond better to digital campaigns, while older supporters prefer direct mail. The rise of social media, content marketing, and search engines will continue to transform how organizations promote their missions and engage with the public.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. It transformed cold outreach into sustainable inbound growth.” Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?”

User-Generated 117

User-Generated Direct Mail Marketing Marketers 117

Lusha

DECEMBER 9, 2024

Direct Mail: A personalized letter or package can help you stand out from the crowd. Outbound sales, which once relied on traditional methods like cold calling and direct mail, have also gone through a major transformation.

Communications 52

Communications CRM Direct Mail Whitepaper 52

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Marketing Insider Group

JULY 13, 2020

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. And let’s not get started on email – it’s mostly just direct mail on steroids. We’re starting to see these profound transformations. Follow her @kathleenschaub.

Transform 110

Transform CMO Global Marketing Direct Mail 110

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Digital Marketer

DECEMBER 19, 2022

They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. The post How Ecommerce Transformed Marketing appeared first on DigitalMarketer. New Marketing Channels. That doesn’t mean that marketing’s role has diminished, though.

Transform 82

Transform eCommerce Retail Entertainment 82

Whos Mailing What

MARCH 29, 2023

With the ability to analyze data, segment audiences, and personalize content at scale, AI is revolutionizing how businesses communicate with their customers through direct mail.

Direct Mail 52

Direct Mail Transform Communications Customer 52

Whos Mailing What

MARCH 29, 2023

With the ability to analyze data, segment audiences, and personalize content at scale, AI is revolutionizing how businesses communicate with their customers through direct mail.

Direct Mail 52

Direct Mail Transform Communications Customer 52

DirectMail2.0

APRIL 24, 2024

Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Marketing Insider Group

JUNE 18, 2024

With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. The AIDA Model is applicable in various sales and marketing contexts, from print ads and TV commercials to direct mail and face-to-face selling.

Transform 120

Transform Direct Mail Customer Journey User-Generated 120

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Direct mail campaigns.

Direct Marketing 143

Direct Marketing Transform Direct Mail Telemarketing 143

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Before we dive into ABM’s digital transformation, here’s a quick refresher for anyone less familiar with the concept. When it came to ABM in the 90s, cold calling, direct mail, industry events, or in-person meetings (which mostly revolved around sales, not marketing) were the only options.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Chief Martec

AUGUST 2, 2022

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ The only “digital transformation” back then was the shift from records and cassettes to CDs. But when does a marketing department qualify as being transformed into digital?

Transform 111

Transform CRM Direct Mail Digital Marketing 111

Adobe Experience Cloud Blog

MARCH 24, 2011

Innovation is about transformation and reinvention. The effective CMO continually asks him or herself, “How can I transform our marketing and our business?” How are you transforming and innovating your marketing strategies? To paraphrase Andy Grove, “if my company replaced me with a new, young hotshot, what would he be doing?

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Hubspot Marketing

AUGUST 29, 2024

In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Transform Employee Expertise into Content One of the most underutilized, strategic content assets within companies is the deep industry knowledge of their employees.

Gen Z 122

Gen Z Transform Direct Mail Outbound Marketing 122

Hubspot Marketing

JANUARY 4, 2021

Look at digital transformation and work from home initiatives, for example. The events of 2020 taught us that we must demand the agility to transform on a moment's notice to respond to customer needs. Digital Transformation. Ultimately, the pandemic has accelerated trends in business. Brands will unlock the key to orchestration.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. Q: Direct marketing is sometimes associated with direct mail, an old-school traditional medium. Interview edited for length and clarity.)

Direct Mail 114

Direct Mail Transform eCommerce New Technology 114

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. That means digital content, of course, not personalized direct mail.

Transform 117

Transform Whitepaper Direct Mail Marketing 117

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. All these signals build a rich profile for targeting and personalization.

Customer 142

Customer Transform Direct Mail Retail 142

Martech

APRIL 8, 2022

It’s less about changing what marketing does and more about transforming how the work is done.” “Transforming how the work is done.” Established tactic How MOps teams are modernizing Direct mail QR codes Call SMS / Text engagement Email Triggers and journeys Web Web – with integrated live chat.

Transform 124

Transform New Technology Direct Mail Marketing 124

Unbounce

APRIL 23, 2019

Send Attention-Grabbing Direct Mail. Send Attention-Grabbing Direct Mail. Direct mail might seem like an old school marketing tactic, but that’s exactly what makes it so darned interesting for lead generation. heroconf this is one of the coolest pieces of direct mail I've ever received!

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Content Marketing Institute

MAY 14, 2018

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. that can be transformed into a “snackable” video series. Demonstrate how video content dovetails with your current marketing.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Martech

MARCH 23, 2022

For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance. For other out-of-home and offline measurements, there are hybrid response tracking methods.

Transform 114

Transform Direct Mail Analytics Marketing 114

Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. The ability to reduce expenses and achieve greater scale will be transformative for marketers.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Marketing Insider Group

SEPTEMBER 24, 2015

In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly battle to prove how we’re “better” than the competition and we’re terrible at it.

Manufacturing 108

Manufacturing Transform Direct Mail Entertainment 108

Marketing Insider Group

AUGUST 11, 2015

Your company has marketing people (and a marketing agency) who can mount a content marketing effort to help transform your lead generation efforts. You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc).

Content Marketing 102

Content Marketing Transform Direct Mail eBook 102

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Third, you may want to consider transforming your outbound SDR team to account-based SDRs. First, both marketing and sales need to focus less on MQLs (marketing qualified leads) and more on SQLs (sales qualified leads). Second, they need to work on the same set of strategic accounts (and contacts) to produce better results.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Martech

MAY 16, 2024

The transformation of martech consultancy In my company’s early days, as we defined our product offering, we spent months on the road talking to enterprise marketing teams and marketing agencies to validate our ideas and hypotheses. We rarely discard marketing channels (direct mail, email, social media, etc.)

Transform 114

Transform CMO Direct Mail New Technology 114

Digital Marketer

MARCH 25, 2024

Especially if you are in the home services or specialty services spaces where direct mail is 100% where you need to be, but don’t forget the QR code and UTMs and unique landing pages and geotargeted ads and email nurturing sequence for a holistic approach. The transformation is always emotional, even surrounding a product or service.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85