DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

Spiralytics

MARCH 19, 2025

The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing. Exercising this right requires substantial proof, with the burden of evidence placed on the data subject.

Law

The Drum

JUNE 27, 2025

Digital platforms were not the only media to find a place in the sun at Cannes Lions. Despite the increasingly digital world around us, direct marketing has seen growing investment for the last nine financial quarters, and this reappraisal of the personal and physical in the media mix is catching the eye of marketers.

Direct Mail

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

DirectMail2.0

DECEMBER 31, 2024

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

Direct Mail

Duct Tape Marketing

FEBRUARY 27, 2025

What's the one thing standing in your way right now to get you to that place that you want to be when you say, this business has really served me? And quadrant number two is direct mail. Those two are more, or direct marketing. And the second one is direct marketing. We call it bottlenecks.

Direct Mail

Duct Tape Marketing

OCTOBER 29, 2024

It comes out dependent upon when you're listening to this in mid-October of 2024, October 22nd, to be specific, he is a inducted into the Gorilla Marketing Hall of Fame, direct Marketing Hall of Fame, the Marketing Hall of Fame. It's going to put him a quarter of a million dollars in debt.

Transform

DirectMail2.0

MAY 28, 2025

Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0 and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing

SMEI

NOVEMBER 2, 2021

For example, placing adverts and banner ads in places where your target audience regularly gathers or hangs out on social media platforms is a great way to create your first effective touchpoint. Social media platforms are also great places to engage, start conversations and build relationships with prospective customers.

Customer

Many Chat

APRIL 21, 2022

For successful Instagram marketing and customer service, your company should place keyword content in various locations (IG Live, Instagram Reels, Instagram Ads, and your company’s bio) to increase followers and improve brand awareness. Ready to get started with Instagram DM Chat Automation? START FOR FREE.

Direct Marketing

Many Chat

APRIL 21, 2022

For successful Instagram marketing and customer service, your company should place keyword content in various locations (IG Live, Instagram Reels, Instagram Ads, and your company’s bio) to increase followers and improve brand awareness. Ready to get started with Instagram DM Chat Automation? START FOR FREE.

Direct Marketing

Adobe Experience Cloud Blog

JANUARY 28, 2014

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.

CMO

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. It’s kind of old-school and new-school.

Direct Mail

Martech

OCTOBER 27, 2023

Dig deeper: Gartner : Give up on the complete view of the customer Brutal truth 3: Composable CDP is not a new paradigm Composable CDP proponents might lead you to believe this is an exciting new approach to managing customer data and your marketing programs. However, this is just another example where “what’s old is new again.”

Telemarketing

Martech

NOVEMBER 15, 2023

GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. You can then use these audiences in your Salesforce email and SMS direct-marketing campaigns, offering a smooth and targeted method to reach your audience more effectively. Get MarTech! In your inbox.

Analytics

Hubspot Marketing

APRIL 25, 2019

Whether you’re a veteran Amazon seller or considering becoming one, it can be an intimidating place. That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. Amazon sellers advertise on the platform through Amazon Marketing Services (AMS). Direct Marketing.

Marketing Strategy

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z

Search Engine Land

NOVEMBER 14, 2023

GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. You can then use these audiences in your Salesforce email and SMS direct-marketing campaigns, offering a smooth and targeted method to reach your audience more effectively. SUBSCRIBE See terms. Requirements.

Analytics

Marketing Insider Group

NOVEMBER 11, 2020

B2B Marketers love to talk about acquiring new customers. But the bottom line is that Retention Marketing might be a better place to start in 2021. However, consumers are now using voice searches to play favorite songs, ask questions and get directions. Especially if budgets are limited. Onboarding & Education.

Market Trends

Marketing Insider Group

JUNE 24, 2024

However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience. As you market your company, understanding social media’s value and potential pitfalls is crucial. This belief results in the question: Is social media worth it?

Entertainment

Neil Patel

FEBRUARY 19, 2021

Marketers, for example, may see an ad like this one from Hotjar in their Facebook feed: Notice the tagline at the top. It directly addresses a pain point many marketers feel: the overwhelming amount of data we get. Instead of an image, BeautyMNL placed a video in the hero spot. Your ads should address those problems directly.

Retail

Adobe Experience Cloud Blog

AUGUST 11, 2015

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Try This : The data-driven marketer (you!) could place an individualized identifier in the URL of an email campaign.

Email Marketing

Martech

SEPTEMBER 19, 2023

Building on the existing capabilities of Oracle Fusion Marketing and Oracle Fusion Sales , Guided Campaigns directs marketers through a step-by-step process to generate automatically qualified leads and deliver them to sales as conversation-ready opportunities. Guided Campaigns.

Customer

Adobe Experience Cloud Blog

MARCH 10, 2015

For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time.

Thought Leadership

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Often, organizations have a lack of data to prove marketing’s success.

User-Generated

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020.

CMO

Martech

MAY 24, 2023

. “Is this person a daily user, so they can give you candid feedback; or is this the product owner, based on a specific product like Salesforce or Adobe; or is this person the leader of a category of products like advertising solutions or direct marketing channels?”

Marketers

Marketing Insider Group

AUGUST 30, 2015

If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle. The Content Marketing, Social Media and Social Selling Recipe.

Content Marketing

Martech

SEPTEMBER 25, 2023

I joined the Direct Marketing Association [now the Data & Marketing Association], was on the email marketing council for 10 years, was very active there; created a blog for the DMA. Q: Was it a matter of being in the right place at the right time? Email suddenly kicked off and you were ready for it.

Email Marketing

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. Not everyone agrees on what marketing is. For 100 years, marketing and advertising was the same thing.

CMO

Content Marketing Institute

NOVEMBER 3, 2017

What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. This evolution of content marketing is best expressed when I illustrate the differences between looking at a funnel-based marketing approach vs. an audience-building approach.

Transform

Litmus

DECEMBER 6, 2022

Many email developers, like Nicole Hickman , a Direct Marketing Developer at Fishawack Health, use and enjoy publicly available email frameworks daily. The MJML Slack , like the Email Geeks Community , is a place for email developers to connect, learn, troubleshoot, and support one another. You should test every email you send.

Health

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. There are even opportunities to collect zero-party data, which is self-reported.

Law

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. So what’s a good place to start? I’ve been hooked ever since. Top email reports every company needs to have.

Health

Hubspot Marketing

OCTOBER 28, 2019

When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing. Email marketing. Digital marketing (e.g. Personal selling.

Marketers

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Subtract the sales pitch.

Direct Marketing