Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. In other words, dont wing it. But if you want to successfully sell SEO services, youll need a few essentials.

SEO 77

SEO Price Outbound Marketing CRM 77

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. Each send has a lighthearted, but informative, tone a style consistent with social posts from the brand and my account. My personal brand helps position the agency as a leader and piques interest in potential clients. How do I know? Ive done it myself.

Branding 120

Branding CMO Health Customer Acquisition 120

Martech

DECEMBER 11, 2024

It’s automatically looking at answers in a database we control and pulling back that information to give to customers. We sell over 300 products; a customer might ask what they should take for joint problems; it will automatically look at the repository of information we created and give answers to customers.”

Customer 115

Customer Health Transform Communications 115

Hootsuite

MARCH 21, 2025

Download now How to get started in 6 easy steps Step 1: Convert to a Business or Creator Account If you dont already have a Business (or Creator) account on Instagram, its time to take the plunge. Otherwise, select I dont use these platforms and click Next. Source: LF Jewellery Dont neglect the product descriptions.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Your Page is now live, but you can continue to add details like contact information, website URL, and more. Before you can run any ads, youll have to add your business and payment information. Youll see a preview of your Page on the right.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

MAY 21, 2025

Ill explain the exact process we run at my new business, storyarb , to build audience, establish trust, and drive demand for high-growth B2B businesses. As the chairman of storyarb, my market of one is Bruno Estrella, head of marketing at software company Clay. You can make that happen with an ICP-focused content demand engine.

Transform 105

Transform Promotion Customer Journey Product 105

Hubspot Marketing

APRIL 8, 2025

But in my experience, its not just who uses it, but how they use it. dont mind as long as its not intrusive. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Answer a question (dont just shill).

Gen Z 105

Gen Z Copywriting Real Estate Marketers 105

Hubspot Marketing

JUNE 2, 2025

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. That experience turned out to be my unfair advantage. Most of them dont care about your product, at least, not yet. So, my team had one hard rule: No talking about our product. Because we werent trying to sell.

Branding 99

Branding Product Price Product Marketing 99

Backlinko

JANUARY 24, 2025

The content is also easy to skim, which simplifies browsing and finding information. Thats why they top my list of ecommerce sites with conversion-focused designs. While we obviously dont know for sure, the team likely tested this and found it boosted mobile sales.) But dont rely on standard shots.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. Gather trends to inform your video marketing plan. Consider dabbling in technologies like AI-informed video microapps to make your life easier. However, it does take some strategy to make sure your videos land. There are two areas I recommend you focus on.

Video Marketing 108

Video Marketing Entertainment Marketers Marketing 108

Martech

MARCH 25, 2025

For instance, many of my European clients use the term email newsletter interchangeably with email message any message a company sends to its subscriber base, regardless of content, is considered a newsletter. Dig deeper: Does your email copy persuade or sell? Does the newsletter advance your organizations business goals?

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

SocialPilot

JANUARY 15, 2025

For email review requests, try sending them a few days after selling the product. For instance, a business selling fitness supplements must wait longer to send review requests, while one selling fashion accessories can ask for a review the next day.

Customer 97

Customer User-Generated Management Product 97

Martech

APRIL 10, 2025

From my clients’ perspectives, I often hear one question: “What impact is AI going to have on my website?” The challenge with measuring AI-driven traffic is that many AI tools, particularly mobile apps, don’t send HTTP header information to websites. In some cases, AI tools do send header information.

Transform 135

Transform User-Generated Analytics Retail 135

Hubspot Marketing

FEBRUARY 4, 2025

Here, well do just that, focusing on my favorite part of the whole process (and also the area where I shine brightest): the creative. Plus, with almost 99% of users accessing Facebook on mobile, these ads also dont get as much attention, so I wont cover them here. Heck, I dont think Ive ever seen a headline that went past 10 words.

Real Estate 114

Real Estate Logistics Energy Retail 114

Customers.ai

JANUARY 6, 2025

In fact, companies that use advanced targeting strategies see 60% higher conversion rates compared to those that dont. Traditional targeting tactics just dont cut it. Go Beyond the Basics Sure, start with the basics like age, location, and income, but dont stop there. And guess what? Spoiler alert: its not anymore.

Customer 92

Customer eCommerce CRM Shipping 92

Hubspot Marketing

MAY 13, 2025

My friend Jenn Prochaska , a copywriter and brand messaging specialist, made me laugh out loud when she described Reddit as Metallica before The Black Album because it feels much more underground than mainstream. So, dont copy-paste your Instagram or LinkedIn strategy and think it will work. What to do instead: Post like a person.

Copywriting 77

Copywriting Marketers Marketing User-Generated 77

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering.

eCommerce 105

eCommerce Shoppers Marketers Marketing 105

Sprout Social

DECEMBER 12, 2024

The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Anderson describes, Nothing is a brand I dont see enough people talk about on social. Nevill says, I often find myself resharing posts from the NPS with my friends and colleagues who work in communications. Do something unexpected.

Gen Z 90

Gen Z Branding Retail Education 90

Backlinko

FEBRUARY 7, 2025

Information they wouldnt be able to use without analyzing the right data. The battlecard proved effective to position my client’s product in a more favorable light, after the acquisition. Setting a clear why saves you from wasting time on irrelevant information. However, my “secret weapon” is buyer interviews.

Price 93

Price Customer loyalty Food Market Research 93

Hubspot Marketing

MARCH 3, 2025

In my experience, three key factors shape successful SaaS marketing: Customer pain points. If visitors dont find what they need quickly, they may leave. In my experience, a strong homepage needs to address three core questions: Desire. Can I see how this product fits my needs and goals? Buyer personas. LinkedIn Ads.

Customer Acquisition 66

Customer Acquisition User-Generated Customer loyalty Marketers 66

Hubspot Marketing

FEBRUARY 10, 2025

One of my favorite examples of influence is in the 2004 film Mean Girls. B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. You cant know what you need to do if you dont know where you want to go.

Influencer Marketing 121

Influencer Marketing Branding B2C Marketers 121

SocialPilot

MARCH 11, 2025

Before diving deep into each Google My Business optimization strategy, lets first understand what GBP optimization (SEO) really means. It starts with adding primary informationyour business category, services, location, contact information, and website URLs. Thats why weve put together this guide. It’s tuning up your online shop.

User-Generated 52

User-Generated SEO Food Price 52

Backlinko

FEBRUARY 10, 2025

Its no longer about selling drinkware. Its about selling a lifestyle, with Stanley a key part of achieving it. Hows that for selling without selling? As if they dont really want you to find it.) How Darn Tough Engages Readers With Stories That Sell Darn Tough knows how to hook readers still in the research phase.

eCommerce 90

eCommerce Shoppers Transform SEO 90

Backlinko

DECEMBER 23, 2024

My team launched an SEO campaign for them to rank them for important keywords that their prospects are searching: This drives valuable traffic to their site. In fact, this is how 72% of consumers find information about local businesses. Along with other information like your opening hours (and you can even add posts too).

SEO 102

SEO User-Generated Analytics Place 102

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Then, dont waste your readers time with fluff you need to earn every open and click with great writing. Segment your emails.

Email Marketing 68

Email Marketing Copywriting Marketers Marketing 68

Hubspot Marketing

MARCH 11, 2025

My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data ) and uses it to plan and deliver targeted ads while Im on the platform. Buy and sell ad space. eBay collects the final ad rate once your item sells.

Retail 79

Retail Customer Shoppers Advertising 79

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to transition from corporate to starting my own consultancy. Goal: I want to scale my agency past $1M in revenue. Well break down the types of programs available, who theyre best for, and typical cost ranges so you can make an informed choice. Goal: I want to transition from corporate to starting my own consultancy.

CMO 60

CMO Price Marketers Marketing 60

Vertical Response

APRIL 25, 2025

Highlight your unique selling points and offer incentives like discount coupons in welcome emails to encourage immediate engagement and re engage existing customers. Providing valuable information along with promotional content in newsletters can enhance customer loyalty and keep your audience informed.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

SocialPilot

JANUARY 15, 2025

For email review requests, try sending them a few days after selling the product. For instance, a business selling fitness supplements must wait longer to send review requests, while one selling fashion accessories can ask for a review the next day.

Customer 84

Customer User-Generated Management Product 84

Marketing Insider Group

MAY 19, 2025

From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. The demand for fresh, creative content is skyrocketing, and businesses are constantly looking for people who can write well, think critically, and deliver engaging information. Content marketing is everywhere.

Content Marketing 52

Content Marketing Transform Whitepaper Marketers 52

SocialPilot

FEBRUARY 12, 2025

Tools like these can help businesses automate their review generation campaigns so they dont miss out on the visibility and credibility that strong reviews can provide. Most businesses send repeated generic messages that dont just feel impersonal but also lack motivation. Then click on the Calculate my Rating option.

Transform 69

Transform Management User-Generated Education 69

SocialPilot

MARCH 11, 2025

But heres the kicker: Google Reviews dont just influence buyers; they influence Google itself. In fact, the average first-ranking page contains 1,447 words , emphasizing the importance of detailed information. Google My Business (GMB) Optimization : Your GMB listing is a major player in local SEO. Probably never.

SEO 45

SEO User-Generated Real Estate Management 45

Hubspot Marketing

MAY 12, 2025

Table of Contents: The Latest Data About Marketing Trends You Should Know The Best Marketing Campaigns of This Year The Latest Data About Marketing Trends You Should Know In my opinion, no marketing campaign is successful all on its own. Dont play it safe with product launches. Over 70% of marketers plan to target Millennials in 2025.

Gen Z 85

Gen Z Fashion User-Generated Digital Marketing 85

Businesses Grow

DECEMBER 16, 2024

Roxana Hurducas This revelation came from the presidential elections in my nation of Romania, where a candidate turned an electoral campaign into a marketing campaign. And as we know, people dont buy products, services, or even candidates. Georgescus campaign didnt just sell hate; it sold a sense of belonging.

Gen Z 101

Gen Z Marketers Marketing B2C 101

Backlinko

MARCH 13, 2025

In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. But you dont need anything fancy. Lastly, dont forget browser caching. My goal is to turn first-time visitors into buyers. Since these pages already drive a big share of the stores revenue, I dont spread optimization efforts thin.

eCommerce 83

eCommerce Shoppers Shipping User-Generated 83

Businesses Grow

MARCH 24, 2025

The theory behind my new book Audacious is that by disrupting the story, where the story is told, and/or the storyteller, you’ve got a chance of catching viral magic. Never make an ad While researching my book, I interviewed the great Michael Krivicka , the king of viral videos. People rarely share ads. People stop watching it.”

Marketers 107

Marketers Marketing Entertainment Branding 107

SocialPilot

FEBRUARY 9, 2025

Step 2: Go to Change Handle and click the I have my own domain button. Say, if you sell winter wear, you can include the hashtag #winterwear in your promotional posts. You dont have to test the waters with both feet. Step 1: Start by creating an account using the steps outlined above. Still skeptical?

User-Generated 45

User-Generated Manufacturing Branding Management 45