Hubspot Marketing

DECEMBER 21, 2023

Pay-per-click (or PPC) marketing can feel like a daunting task. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive return on your ad spend, which is why it’s worthwhile.

User-Generated 112

User-Generated Advertising Advertisers SEO 112

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. More customers are shopping online than offline. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. Conversational commerce takes your customer service digital.

Branding 100

Branding eCommerce Shoppers Millennials 100

Hootsuite

OCTOBER 20, 2022

Online and in-person retail is moving faster than ever. Delight your customers and improve conversion rates. Inform your business strategy. Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them.

Retail 106

Retail Shipping eCommerce Law 106

Exposure Ninja

MARCH 7, 2024

Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. You’re in the right spot!

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Dreaming of turbocharging your website’s revenue without breaking the bank or burning the midnight oil? In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. You’re in the right spot!

Transform 52

Transform SEO COS Digital Marketing 52

Sprout Social

MAY 4, 2021

Online shopping is going social. Now executives are all in on digital transformation. . In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. Ecommerce broadly enompasses the process of buying and selling goods online.

eCommerce 135

eCommerce Retail Transform Shipping 135

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards.

Search Marketers 74

Search Marketers SEO Marketing Marketers 74

Neil Patel

DECEMBER 23, 2020

For example: If you use predictive text on your phone, you’re using NLP. What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us.

Digital Marketing 145

Digital Marketing Marketing Marketers User-Generated 145

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. More than 40% of digital shoppers use social media to research new brands and products. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Management 145

Management Shoppers Social Media Marketing User-Generated 145

AWeber

JULY 26, 2022

Thank you pages are one of the biggest missed opportunities in digital marketing today. The moment after someone says “yes” to you - whether they’ve just placed an order, signed up for your mailing list, or whatever action they’ve taken - is an opportunity to show them they just made a great decision. What is a thank you page?

Email Marketing 95

Email Marketing Place Customer Education 95

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Without the right tools, you’re bound to get lost at sea. This blog is like your treasure map to the shores of a well-run social media plan. What is a social media planning tool?

Price 90

Price Social Media Marketing CRM Analytics 90

Orbit Media Studios

JANUARY 31, 2023

It’s a high-stakes page because your homepage is the most visible page on your website. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. To help your homepage be a better front door, here is a checklist of homepage best practices. It has a lot of jobs to do.

Copywriting 140

Copywriting Real Estate User-Generated SEO 140

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search. So the acquisition seemed quite logical from both perspectives. So Barry Schwartz made one.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Neil Patel

OCTOBER 18, 2020

Local SEO sounds cool and all but can it really help you scale your business in 2020? Now the more in-depth answer depends on what your business needs. Are you looking to double the customers that walk in your store, office, workplace? And you must do it NOW before your competitors acquire all of your hot leads.

SEO 131

SEO Customer Acquisition Communications Analytics 131

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. AI is a tool.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Buffer Marketing

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

User-Generated 102

User-Generated Food Retail Promotion 102

Use Insider

AUGUST 11, 2022

The Chinese e-Commerce company, Alibaba, turned it into a massive phenomenon that contributes as much as 25% of the yearly sales of some rising brands. One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. Insider information to nail Singles Day marketing.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Buffer Marketing

MAY 18, 2023

For Creators Unlocked, Elisa Doucette gives us a glimpse at the stories, processes, and lessons from her 10+ year journey as an online creator. Spoiler: it’s the invaluable team members at Craft Your Content , her editorial agency, who help bring her vision to life. Check out the other interviews here.

Energy 104

Energy Education Social Media Marketing Management 104

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Select Your Channels. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

OCTOBER 27, 2020

However, social media isn’t the only aspect of digital that’s delivering impressive numbers. The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Neil Patel

DECEMBER 28, 2020

There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you offer your consumers their preferred option. Others may prefer Apple Pay, PayPal, or another digital wallet. And is it time you added buy now, pay later to your website? What is Buy now, Pay Later?

Finance 128

Finance Retail Product Price 128

Neil Patel

SEPTEMBER 2, 2020

Plus, understanding your numbers can lead to smarter business decisions and improved overall business health/performance as well. However, choosing the best accounting software isn’t easy, thanks to the thousands of options on the market. Furthermore, the size and complexity of your business play a role as well.

Finance 145

Finance Health Price Management 145

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Gen Z 112

Gen Z User-Generated Transform Education 112

Neil Patel

JANUARY 22, 2021

It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces. What Is Twitter Spaces?

Thought Leadership 134

Thought Leadership Social Media Marketing Price Branding 134

Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. These days, if you want to talk to your biggest customers, you need to do it online. 10 Ways to Target Tourists With Paid Ads. 10 Ways to Target Tourists With Paid Ads.

User-Generated 116

User-Generated Advertising Advertisers Promotion 116

Welcome Software

JUNE 6, 2022

What do omnichannel marketing, personalized digital experiences and augmented reality all have in common? They are all facets of digital transformation in retail. Today, the percentage of retail sales occurring online has more than doubled from ten years ago and continues to increase.

Transform 40

Transform Retail Health CRM 40

CXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok? The benefits of TikTok for ecommerce brands don’t start and end with a sale. TikTok users spent $2.5

Customer 95

Customer Entertainment User-Generated eCommerce 95

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 10:07] How much would you say is just leadership or is it maybe just culture? [11:38]

Branding 74

Branding Whitepaper Transform Place 74

Duct Tape Marketing

MAY 18, 2023

How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast , I interview Russell Heneberry. He’s the Founder of theCLIKK, an email newsletter about digital marketing.

Advertising 90

Advertising Advertisers CRM Education 90

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI tools can produce numerous ads and ideas to create first drafts of content for different platforms and also to recollect data.

Advertising 81

Advertising Advertisers Copywriting Digital Marketing 81

Digital Marketer

JULY 13, 2023

If so, then SEO should be at the top of your list. Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. Indexing is like registering your website on Google’s directory or database.

eCommerce 82

eCommerce SEO Price Product 82

Duct Tape Marketing

MAY 2, 2024

Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines. I found it. This is what I've been looking for.

SEO 70

SEO Whitepaper B2C Transform 70

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team. Advertise your best content. The key is promoting it to individuals.

Promotion 107

Promotion PR User-Generated Advertising 107

Sprout Social

MAY 18, 2020

Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! So true, be of service right now as a social marketer.

CMO 97

CMO Transform Marketing Marketers 97

Rock Content

DECEMBER 22, 2020

For many e-commerce companies, the standard holiday marketing campaigns aren’t working in 2020. Big doorbuster sales, pictures of family gatherings, and the overwhelming sense of shared joy just don’t reflect many of the people in your audience. Increase your exit content. Focus on lifestyle regardless of category.

Shipping 83

Shipping Shoppers Marketing Marketers 83

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. Redesign customer engagement to be digital-first.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52