Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? In addition to choosing the topic, consider what format would best support it.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Hubspot Marketing

JUNE 26, 2023

For instance, in this Ebook Format blog post, we created a special featured resource, 18 Free Ebook Formatting & Creation Templates: How to complete this step: Calculate how many leads each topic cluster could be generating. Blog CTAs can take a variety of formats. Promote content with CTAs.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

FEBRUARY 9, 2018

How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. The format of slides with a person speaking on screen has been done time after time.

Logistics 284

Logistics eBook Thought Leadership Acquisition Marketing 284

Search Engine Land

JANUARY 11, 2024

Content transformation Content transformation refers to transforming the content to a different format, style, or length. This requirement is influenced by: Customers’ desires to be able to consume the content in different formats. It is important for SEO because of two factors: omnipresence and accessibility.

Transform 132

Transform SEO User-Generated Whitepaper 132

Hubspot Marketing

SEPTEMBER 27, 2023

This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. AI is missing the critical thinking and research that offer authentic perspectives.

Whitepaper 72

Whitepaper eBook User-Generated Marketing 72

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Hubspot Marketing

SEPTEMBER 8, 2022

For help figuring out which type of chart/graph is best for visualizing your data, check out our free ebook, How to Use Data Visualization to Win Over Your Audience.). To further format the legend, click on it to reveal the Format Legend Entry sidebar, as shown below. In this example, a bar graph presents the data visually.

Inbound Marketing 142

Inbound Marketing eBook Price Place 142

Hubspot Marketing

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. Ebooks are one of the most common types of content copywriters can create. Here's an example of a general ebook template. Conclusion Page.

Copywriting 143

Copywriting eBook Communications Marketing 143

Rock Content

MARCH 14, 2024

Content mapping: based on your research, create a plan with topics, formats, and channels that resonate with your audience. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Keyword research with a personal touch: target long-tail keywords that demonstrate specific user intent.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Rock Content

MARCH 15, 2023

We went through the whole guide and brought 9 major insights according to the chapters of the ebook. You can dive deeper into each of these steps inside the full ebook. If you want to have a deeper understanding on this, check out the full ebook. Here you go: Preparation Going global requires lots of focus and research.

Global Marketing 91

Global Marketing eBook Marketing Marketers 91

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 111

eBook Whitepaper Health eCommerce 111

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely. Most importantly, you need to get hyper-relevant by using language, tone, topics, and formats that resonate with each persona. Build yourself an extensive content library.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

APRIL 18, 2024

In which formats? GlossAI.co : This platform helps you craft video shorts, ebooks, blog posts, and carousels from your long-form video content. Integrations. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Desired outputs. Do the results need to be exportable? Historical data.

Price 130

Price User-Generated Education eBook 130

Rock Content

MAY 17, 2023

If you want to know how to create interactive pieces like quizzes, ebooks, calculators and much more, check out our Ion Page. Providing a casual and entertaining approach, this format creates good connections with the audience. Videos for social media are great, but there are other ways to explore this format.

Marketing 82

Marketing Marketers eBook Education 82

Buffer Marketing

MAY 23, 2023

Choose the right format(s) The “right” format looks different for everyone, and deciding what that looks like for you will always be an ongoing process. Formats abound for creators, from short to long form. If you get weary of a particular format, re-evaluate your relationship with it.

eBook 106

eBook Social Media Marketing Product Branding 106

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. It implies, for example, that although blog posts are very effective in the nurturing of the persona , it’s necessary to offer more advanced materials, exploring the many formats of content available. 7 steps to create an ebook. Know your audience.

eBook 78

eBook Promotion Education Place 78

Marketing Insider Group

MAY 3, 2021

Bad formatting: Not using headers and bullet points means you only have long blocks of text. From eBooks to video to social media posts, you are creating a narrative. In every format, it’s clear their audience is the star. Passive voice vs. active voice: Avoid passive voice in content marketing. Make Your Audience the Star.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Digital Marketer

NOVEMBER 4, 2022

Long-form content can come in various forms, including online guides and eBooks. Formatting. As for the format, there are many styles that you can incorporate. Just keep in mind: How you format your content will also need to be adaptable to a particular market. Again, how you format your long-form content is up to you.

Whitepaper 76

Whitepaper Fashion eBook SEO 76

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. How Are They Different From Blog Posts and Ebooks? There are also ebooks and blog posts -- both of which have various differences from a whitepaper.

Whitepaper 133

Whitepaper eBook Thought Leadership Education 133

Digital Marketer

NOVEMBER 26, 2022

Long-form content can come in various forms, including online guides and eBooks. Formatting. As for the format, there are many styles that you can incorporate. Just keep in mind: How you format your content will also need to be adaptable to a particular market. Again, how you format your long-form content is up to you.

Whitepaper 71

Whitepaper Fashion eBook SEO 71

Hubspot Marketing

MARCH 28, 2019

These are things like ebooks, free email courses, webinars, etc. This could be many things, but it usually looks like a long-form piece of content - an ebook, a webinar, a gated email course, a free tool, etc. Here are several different lead magnet ideas and formats : The ebook. The email course.

eBook 142

eBook Copywriting User-Generated Entertainment 142

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. How Lead Magnets Can Grow Your Business.

Customer 145

Customer eBook Whitepaper User-Generated 145

Vertical Response

JUNE 20, 2022

You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. When you make a purchase, sign up for a webinar, or download an eBook, most sellers will likely send you some sort of confirmation. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. Finally, as we move further into the age of multimedia content, don’t discount alternative content types when discussing the long-form format. For one thing, longer content tends to perform better than short content.

eBook 98

eBook SEO Branding Education 98

Hubspot Marketing

NOVEMBER 29, 2023

Experiment with various ad formats, such as search, display ads, video, or social media ads. At HubSpot, we built a comprehensive academy that provides teachers and university instructors with the opportunity to access inbound education marketing resources and sales training materials, such as guides, templates, ebooks, and webinars.

Education 88

Education Gen Z eBook Marketing 88

Hubspot Marketing

JANUARY 5, 2024

For instance, some businesses invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books. Let's say you're creating an ebook: "A Comprehensive Guide to Excel." However, the role varies depending on both industry and business needs.

Health 106

Health Entertainment SEO eBook 106

Marketing Insider Group

JANUARY 25, 2021

Google has never shared details on how it works, but SEO experts believe that RankBrain leans on user experience, which could mean click-through rates, bounce rates, time spent on page, and the formatting of the page (using headers, bullets, etc.). Formats of Content for SEO Are Evolving. Other formats are gaining in importance.

SEO 138

SEO Thought Leadership eBook User-Generated 138

Buffer Marketing

APRIL 10, 2024

These platforms allow you to create different subscription tiers, set your own pricing, and offer a variety of exclusive content formats, such as blog posts, videos, podcasts, or downloadable resources. This interactive format lets you showcase your products, answer questions, and build excitement around your offerings.

Affiliate Marketing 92

Affiliate Marketing Non-Profit Finance Promotion 92

Rock Content

JUNE 30, 2020

That study revealed that blogs and podcasts are becoming increasingly trusted resources and that 36% prefer interactive content formats when consuming content related to a potential purchase online. Interactive ebooks. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users?

Whitepaper 80

Whitepaper eBook Transform User-Generated 80

Hubspot Marketing

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.

Entertainment 145

Entertainment Inbound Marketing eBook Marketing 145

Use Insider

DECEMBER 6, 2023

Download our Black Friday ebook The Big Book of Black Friday Ideas to gain access to 24 tried-and-tested strategies for increasing marketing performance during peak season. Luckily, we have an entire ebook dedicated to helping brands rethink their approach to WhatsApp. Because if you’re not, you should be.

Retail 52

Retail eCommerce Shoppers eBook 52

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Recap: 20 B2B Lead Generation Ideas.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Litmus

OCTOBER 23, 2020

Plain text emails have found a place in our email program, primarily those emails you receive when you download an ebook or report. Here, we weren’t just testing the format but also the messaging. For non-customers, to confirm the format of the email didn’t matter, we re-ran the same test. Yes, Litmus sends plain text emails!

eBook 91

eBook Education Communications Place 91

Marketing Insider Group

JANUARY 30, 2023

Dan Sommer , Qlik’s Senior Director of Global Market Intelligence, presented a webinar in my perennial favorite “top 10” format (as always, an ode to David Letterman for popularizing this). Sign up for the on-demand reply , which includes a cool eBook on 2023 BI & Data Trends eBook, and share with your colleagues.

Thought Leadership 81

Thought Leadership Transform eBook Analytics 81

Hubspot Marketing

AUGUST 25, 2023

Do you have offers in a variety of different formats (e.g. webinars vs. ebooks vs. templates vs. videos, etc.)? Ask yourself these questions: Do you have offers to suit prospects at each different stage in your marketing and sales funnel? Do they cover various different topics your target audience cares about?

Inbound Marketing 102

Inbound Marketing B2C eBook Promotion 102

Hubspot Marketing

APRIL 27, 2021

For instance, if you write a lot about digital marketing like we do here at HubSpot, you'll find a lot of inconsistency around the spelling and capitalization of words like these: ebook vs. Ebook vs. e-book. Graphics and Formatting. ecommerve vs. e-commerce. internet vs. Internet. website vs. web site. And on and on and on.

eBook 127

eBook Branding Communications Management 127

Neil Patel

AUGUST 3, 2021

It’s essential to bear these trends in mind, particularly if ads in a specific format have been running for a long time. For instance, you may find your competitors promote things like videos, ebooks, or other content. See Which Ad Formats Have Longevity. But don’t feel the need to run the same ad as everyone else.

Transform 136

Transform Advertising Advertisers Copywriting 136