Marketing Insider Group

JANUARY 12, 2021

In the world of recommendations (think Netflix and eCommerce), buyers expect personalization. By far, the most personalized channel is email marketing. The emails you send must be relevant and valuable, and you have a lot of control over what and how you send them. What About Customer Expectations? They aren’t ready.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Hubspot Marketing

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. there's more.

eBook 145

eBook Marketers Marketing Promotion 145

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. This is also where an ecommerce funnel would push for the purchase to be completed.

Price 111

Price User-Generated Copywriting Analytics 111

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 According to Marketing Land, “70% of media time and 79% of social media time happens on mobile devices.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Scoop.it!

OCTOBER 20, 2022

What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc. It is a form of inbound marketing that targets businesses and organizations rather than consumers.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Use Insider

MAY 2, 2024

Download our new ebook: The ultimate digital growth guide for retail and ecommerce marketers today to find out more. Insider enabled us to deliver highly personalized and AI-driven experiences on our website, which helped us improve our conversion rates by up to 78%.” – Head of Ecommerce at Avon 2.

Retail 52

Retail eCommerce Product Transform 52

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Segment your email list.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Re-engagement Sequence.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. A lead magnet is a freebie you give your subscribers for joining your email list. The Essentials of Street Photography Ebook. What to Write.

eBook 116

eBook Whitepaper Health eCommerce 116

AWeber

APRIL 15, 2022

This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall. The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. Some email marketers use an even tighter timeline.

Whitepaper 130

Whitepaper Non-Profit Email Marketing eBook 130

CXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks. Take ActiveCampaign.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important? We put this into practice with DSLD Mortgage , a US-based mortgage lender.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. Many marketers wish they had a painless method for segmenting leads —especially according to purchasing habits, like what the customer has bought in the past.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Neil Patel

JANUARY 14, 2020

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Ezra Firestone teaches you how to create an ecommerce business. Step #4: Create emails and set up your CRM. Just look at the screenshot above.

CRM 145

CRM eBook eCommerce SEO 145

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. For instance, imagine you run an ecommerce store.

Price 114

Price eCommerce Affiliate Marketing User-Generated 114

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Scoop.it!

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.

Email Marketing 105

Email Marketing eBook Education Digital Marketing 105

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

AWeber

JULY 31, 2023

Sell an ebook There is a huge market for ebooks these days—and you actually don’t need extensive experience to create a profitable ebook. In fact, blog posts often make for excellent content that can be easily repurposed into an ebook.

Affiliate Marketing 98

Affiliate Marketing eBook Transform Advertisers 98

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Content marketing takes a more roundabout approach. Email Marketing for E-commerce.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Scoop.it!

MARCH 10, 2022

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. And for a long time marketers have been using company emails as a marketing channel by employeing email automation. Digital communication presents an opportunity for automation.

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can do this with discounts, prize draws, ebooks, and webinars. Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. Yes, digital marketing must be a part of every small business’s growth plan.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Many Chat

APRIL 29, 2022

However, over half the world’s population uses email, and the market value is growing by billions. Email marketing isn’t going away any time soon. But why should you care about email marketing? You can use other incentives, like a free ebook or discount code. Image source: Statista.

User-Generated 98

User-Generated Email Marketing Affiliate Marketing eBook 98

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. In fact, the digital ecommerce market is projected to reach $10.3 Updated on March 12, 2024.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

APRIL 10, 2019

The statistics show there’s a lot of opportunity for B2B ecommerce (via BigCommerce ). For instance, you could pay to promote an ebook on email marketing. But you would only target people who have read your blog posts on similar topics or viewed your product feature page on email marketing.

Promotion 111

Promotion SEO eBook eCommerce 111

Hubspot Marketing

JUNE 24, 2024

That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy , decrease marketing costs, and increase conversions. Lead nurturing emails connect your customer to your product without hard selling.

Whitepaper 120

Whitepaper User-Generated Education eBook 120

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 95

CRM Email Marketing Whitepaper Shipping 95

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”

Price 105

Price eCommerce Copywriting User-Generated 105

AWeber

APRIL 23, 2024

. #1 - AWeber AWeber link in bio tool examples AWeber’s Link in bio tool provides an all-in-one marketing solution to help you drive traffic, conversions, and sales. Email marketing, product landing pages, and lead generation pages are critical tools for guiding visitors along their journey to becoming customers. No problem!

User-Generated 98

User-Generated Analytics eCommerce Price 98

Digital Marketer

AUGUST 9, 2023

The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Exposure Ninja

APRIL 17, 2023

Important content marketing metrics These metrics can be found in Google Analytics 4, which you should migrate to now if you haven’t already. Important email marketing metrics These metrics are most commonly found in your email marketing platform , although you may also find conversion data in Google Analytics 4.

Digital Marketing 130

Digital Marketing Marketers Marketing User-Generated 130

AWeber

JUNE 17, 2024

Think of them as intangible products that hold value—like ebooks, courses, templates, and more. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. Then, you can sell a recipe ebook with 50 of your top recipes. And they still can be.

Product 52

Product eBook Non-Profit Shipping 52

AWeber

APRIL 6, 2023

We’ll show you how to create an email newsletter that will keep your subscribers interested. Whether you want to improve your current newsletter or are researching ideas for your first one, these tried and true email marketing practices are sure to help. You’ll make them want to open your next email.

Non-Profit 111

Non-Profit eCommerce User-Generated Education 111

AWeber

DECEMBER 5, 2022

At the top of the email it lists two benefits - free shipping or one-hour curbside pickup. Right from the start of the email, they’re focusing on the convenience of ordering with them. Here’s a great example of how to use a customer testimonial from an email we sent promoting our 24/7 Email Marketing Master Class.

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Customer Shipping Direct Mail Copywriting 105