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36 Beautiful New Ebook Templates [Free Download]

Hubspot Marketing

An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a lead form to download it. WP Forms reports that ebooks are the most popular lead magnet amongst subscribers, with 27.7% of marketers using them. Start With One of These Free Ebook Templates.

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Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Adobe Experience Cloud Blog

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S.

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Mastering the Content Marketing Funnel: A Blueprint for Turning Leads into Loyal Customers

Rock Content

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. Go educational with your content TOFU consumers are still in the discovery phase of their buyer’s journey, so educational content is especially effective. Honesty is another way to gain trust.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

LLMs and the app ecosystem they support Back in the good old days, dozens of social media listening tools sprung up in hopes of helping marketers tackle the challenge of social media marketing. The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution.

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7 Steps For An Effective Social Media Marketing Plan

Duct Tape Marketing

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. As a social media marketer, this makes me very excited.

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How to Create Content for Every Stage of the Buyer's Journey

Hubspot Marketing

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Doing so can help you map your content to the relevant stages of the buyer’s journey to make a marketing funnel. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight.